Writing on the Web

JULY 2, 2010

Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? They create connections to their readers through their personalities. “Personality plays a huge role in a blog. “Fred Wilson at avc.com is a perfect example. Blog this on Blogger.

Personalization 100

Personalization Ning Business Digg 100

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. For example, are you a kids toy brand in Atlanta that wants to target mommy bloggers living only in the state? For starters: Personalize the message.

Brand Identity 166

Brand Identity Branding Marketing Budget Planning 166

Hubspot

APRIL 21, 2020

Generate some pre-release buzz by customizing a page that lets people sign up for an alert when the app launches. We'll get into some fun pre-launch deals that will generate buzz around your app that you can associate with this email alert in future steps. Pitch your story to tech, mobile, and industry journalists and bloggers.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

SpotMe Blog

NOVEMBER 15, 2023

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. An interactive and personalized event app can boost engagement for all activities. For example, you might share a product slogan or code name and ask people to guess what it is. Create an engaging program.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Customers want prompt, personalized communication with businesses and one in every three customers turn to social to get it. Not convinced?

Social Media 105

Social Media Stats Software Social Marketing 105

Writing on the Web

JANUARY 16, 2013

Here are some ideas for new blog content for the New Year: Guest bloggers – having a guest blogger can breathe new life into your blog. Guest bloggers offer a fresh perspective and new topics. Consider asking a guest blogger to contribute a whole series of posts rather than just one.

Business Blogging 100

Business Blogging Business Blogger Buzz 100

Hubspot

SEPTEMBER 5, 2019

If you're trying to achieve success for your product or service with a word-of-mouth approach, make sure your campaign includes these qualities so you can effectively create buzz around your product from the ground up. Scroll down for a successful word of mouth marketing example. Need inspiration? Word of Mouth Marketing Strategy.

Word of Mouth 78

Word of Mouth Marketing & Strategy Marketing Strategy Paid Search Agency 78

Scoop.it

JANUARY 20, 2022

They open up new channels of contact, provided you’ve chosen the right person. Their personal values and those of the business are usually the same, and they have a loyal following that fits the store’s target demographic. Influencers are celebrities, bloggers, and opinion leaders, who have proved to have knowledge on a specific topic.

eCommerce 84

eCommerce Brand Identity Branding Word of Mouth 84

ConvertKit

JULY 15, 2020

For online creators and business owners, they're a valuable tool for everything from brand education and marketing to researching your market and creating launch buzz. An example Poll sticker on Instagram. A few examples of Instagram Story poll questions you could ask: Do you enjoy X? An example Question sticker on Instagram.

Webinar Metrics 78

Webinar Metrics Creativity Business Landing Pages 78

Online Marketing Institute

JANUARY 4, 2011

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1.

Blogger 40

Blogger Adsense Twitter Buzz 40

Navigate the Channel

MAY 24, 2023

You may have already compiled your mission/vision statements and your ever-relevant “About Us,” but bloggers and journalists (still!) Include a quote from your president, CEO or person in charge of the launch, but don’t let them use meaningless words. Make sure you give your new customers a personal story to share.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Scoop.it

AUGUST 31, 2021

Rob Powell, writer and content creator, nailed it in his article for Smart Blogger : “The primary purpose of each paragraph you write isn’t to make a point, or to build your argument, or even to convey valuable information. Let’s take a piece out of Winston Churchill’s speech as an example.

Content 74

Content Copywriting Trigger Marketing Curation 74

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). Buzz Marketing for Technology.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Writing on the Web

JANUARY 11, 2011

On a blog, it’s easier to do since it’s a personal communication tool. A deeply personal story (a tragedy, a rags-to-riches example). Personalize it with names even if they need to be altered. Personalize it with names even if they need to be altered. Blog this on Blogger. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

FEBRUARY 10, 2011

Here’s my own example. In case you haven’t noticed, I used to be an almost daily blogger here, then it went down to 5 days a week, 4 days, and now 2 or 3 blog posts a week. Outsource, I say, get some guest bloggers to fill in. Blog this on Blogger. Post on Google Buzz. Share this on del.icio.us.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

JULY 29, 2010

Research studies show that some ratings and reviews will influence more than others: This report is taken from Dr. Susan Weinschenk’s book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. Photos and links to web pages that tell about the person are ideal.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

FEBRUARY 28, 2011

Let me give you an example, in fact, a great illustration happened to me the other day from a nice reader and a very smart person, Richard Hawk. All good content marketing examples. This is a fine example of how people can attain Outreach. Blog this on Blogger. Post on Google Buzz. Share this on del.icio.us.

SEO 100

SEO Digg Blogger Outreach 100

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. For example, for $299 you can buy 10,000 targeted followers targeted by location and keyword and with a guarantee that the followers have active accounts.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Hubspot

APRIL 13, 2020

So, now that you know some ways you can get more eyes on your Story, let's look at some examples of how you can keep them using the Swipe Up feature. Examples of Brands That Include Links in Stories. As a health food blogger and fitness influencer, Maddie Lymburner has a lot of content she can share on her Instagram Stories.

Branding 101

Branding Brand Identity Paid Search Agency Newsletter 101

Hubspot

APRIL 13, 2020

So, now that you know some ways you can get more eyes on your Story, let's look at some examples of how you can keep them using the Swipe Up feature. Examples of Brands That Include Links in Stories. As a health food blogger and fitness influencer, Maddie Lymburner has a lot of content she can share on her Instagram Stories.

Branding 94

Branding Brand Identity Paid Search Agency Newsletter 94

Content Marketing Institute

MAY 7, 2018

HANDPICKED RELATED CONTENT: How to Differentiate Content in a Crowded Field [Example from Adidas]. Thug Kitchen is a great, albeit very extreme, example. In the B2B world, Copyhackers is a prime example of a brand voice that perks up ears. Describe the “person” speaking – gender, age, job title, and personality traits.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

BuzzSumo

MAY 9, 2019

For inspiration for your own content, let’s break down each type and look at examples from our top pieces on the Write Blog. In this post, I discuss an original concept I came up with, the “content differentiation factor”, including a definition, examples, and how to find your own CDF. Leads Backlinks New subscribers And more.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Writing on the Web

SEPTEMBER 27, 2010

For example, they suggest 5 imperatives for B2B marketers. For example, Time-Saving Tips for Smart Bloggers. ). Blog this on Blogger. Post on Google Buzz. Blog Content: Are you personal… or all business? What do you need to do to win the battle for attention and survive the WIIFM flter? Tweet This!

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. For example, writing on the web can have several objectives , besides making a sale. Blog this on Blogger. Post on Google Buzz. Blog Content: Are you personal… or all business? Contact you for more information?

Buzz 100

Buzz Digg Content Rules 100

Hubspot

SEPTEMBER 19, 2016

The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. 86% of female shoppers say they put the most trust in product recommendations from real people -- either industry bloggers or people they know -- more than celebrities.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Hubspot

MARCH 3, 2020

Here's an example of a page that is well optimized for local search. If you are a franchise, for example, it's crucial to tell users you have multiple locations. Be a guest blogger, talk to and about (positively, of course!) Optimize the 5 crucial on-page SEO elements. Target long-tail keyword variations. Have location pages.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

KoMarketing Associates

JULY 22, 2014

I don’t mean to pick on “How-to” or list-style posts; we all know these types of blogs can be very effective in establishing credibility and providing an audience with specific information they might be looking for (here’s a How-to post I found helpful when writing this blog, for example). Long-Form Content.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Writing on the Web

APRIL 28, 2011

For example, as a former executive coach and psychologist, I write for other coaches and consultants who are too busy with clients to write their own newsletters and blogs. Furthermore, when they do use writers, they don’t personalize it to make it their own. Blog this on Blogger. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

MARCH 31, 2011

I am giving you an example of this here. Blog this on Blogger. Post on Google Buzz. Blog Content: Are you personal… or all business? After all, we can bring all the content forward we want, but at the end of the day, our content must have a point of view (which means it needs to be owned media ). Tweet This!

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

MARCH 10, 2011

Go find a brilliant post by one of your favorite authors, say for example, one you can easily find on AllTop.com. Blog this on Blogger. Post on Google Buzz. Related posts: Blog Content: Are you personal… or all business? Use excerpts but add your own opinion and perspective. Subscribe to the comments for this post?

Digg 100

Digg Buzz Blogger Stats 100

Writing on the Web

JULY 26, 2010

For example, I don’t explain how clients decide to buy what you have to offer. Blog this on Blogger. Post on Google Buzz. Blog Content: Are you personal… or all business? And they do go to Facebook , Twitter , and LinkedIn. Let me know what you think about all this, and about how your readers find you online.

Ning 100

Ning Business Digg Buzz 100

ConvertKit

JUNE 4, 2021

With each social share, they can generate buzz and sales, and there’s no reason why you can’t get in on the action. Here are some examples: Offer to be a guest on their podcast. Make sure you personalize this section as much as possible. 1 Partner with influencers. Develop reader personas. Write a guest post for their blog.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

Writing on the Web

JULY 27, 2010

Content : Too broad and general, need to hone it down to specifics, need to personalize it. Outreach: Often bloggers aren’t using social media connections to feed their blog posts automatically. I’ve taught the solutions many times, for example, I’ve packaged them in my Time-Saving Tips for Blogging program.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

DECEMBER 14, 2010

Let’s take life insurance, for example. Blog this on Blogger. Post on Google Buzz. Related posts: Content Marketing Matters: What’s Your Brand Personality? Promise of rewards and satisfaction of desires. Can you see how hard this might be when you’re selling serious products and services? No, not really.

Content Marketing 100

Content Marketing Digg Content Buzz 100

KoMarketing Associates

AUGUST 19, 2013

And even though this correlation has been debunked in it’s significance, one can’t argue with the connectivity Google+ has in it’s association with related search experiences like Authorship , AdWords Social Extensions , and broader search results personalization. from Fortune 500s to one-person businesses.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Writing on the Web

APRIL 18, 2011

Here’s a sample of what you’ll learn: For example, your content should accomplish these 4 goals: Connect with readers right away (ask them about their problems or challenges). You publish it under your banner or logo, therefore it’s up to you to get it personalized and provide context. Blog this on Blogger.

Content Marketing 100

Content Marketing Work Management Digg Content 100