Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. You don’t have to make your content all about the launch.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregators 100

Aggregators Blogger Media Curation 100

KoMarketing Associates

JULY 22, 2014

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! Because, as a content marketer, I’m always looking for ways to make my content better.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Hubspot

MARCH 25, 2015

Bloggers are trusted voices who can bring in customers and help you build your community. They''re capable of exposing others to your message and getting the buzz started -- but only if you approach the task diligently. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago.

Blogger 28

Blogger Tools Peer-to-peer Outreach 28

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. A strong brand identity and relevant, exciting and educational social content can turn leads into conversions. . Not convinced?

Social Media 105

Social Media Stats Software Social Marketing 105

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan. Social media has fundamentally altered the practice of public relations.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

SpotMe Blog

NOVEMBER 15, 2023

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Determining your key HCPs will guide your messaging and outreach. Feed these insights back into your pharma CRM to optimize future outreach. Generate media buzz.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Webbiquity

DECEMBER 6, 2010

The social media release is used for blogger outreach. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic. Post on Google Buzz. Since many (most?)

PR 100

PR Social Media Media Blogger 100

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? Content : No clearly defined problem and solution, no answer to the “so what?&# Content : No keyword usage in headline, first paragraph, or in body. Blog this on Blogger. Post on Google Buzz.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

NuSpark Consulting

MARCH 3, 2016

Along with company news, industry news, recent posts and other content, promote your white paper in your newsletter. This is an ideal method for generating backlinks and creating buzz about your paper. Make sure the release includes links to your website and other appropriate content. Relevant Blogger Outreach.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share on Twitter.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. contention that “You don’t need a PR agency.&# The 5 Cs of Blogger Relations by prTini. ** 5 Stars. How can you amplify and extend new releases through social media?

PR 100

PR Tools Tips Blogger 100

Hubspot

APRIL 21, 2020

Generate some pre-release buzz by customizing a page that lets people sign up for an alert when the app launches. We'll get into some fun pre-launch deals that will generate buzz around your app that you can associate with this email alert in future steps. Create Content. Tap Your Network for Buzz. Pitch Your App.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Content4Demand

OCTOBER 11, 2018

by Alicia Esposito, Content Strategist. Influencer marketing is one of (if not the ) hottest trends, encouraging B2B marketers to rethink the way they create and share content. As more and more brands invest in influencer content and campaign strategies, will it ultimately lose its impact? Your buyers want it.

Planning 75

Planning B2B Thought Leadership Advertising Agencies Thought Leadership 75

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. With a bit of perseverance, content marketing can have a positive effect on your firm’s online presence.

Planning 48

Planning Content Marketing Work Management Blogger 48

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. I could tell you how that works.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. For example, are you a kids toy brand in Atlanta that wants to target mommy bloggers living only in the state? Influencer marketing—who hasn’t heard of it?

Brand Identity 165

Brand Identity Branding Marketing Budget Planning 165

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. This is an ideal method to generate back links and create buzz about your paper.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Biznology

DECEMBER 4, 2012

I chose to use Drupal, which is a Content Management System (CMS) which, I guess, is similar to WordPress, though known less for being a blogging platform than a content platform. This makes it easy to add and remove different buttons as social networks go away (good bye, Google Buzz!)

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

JANUARY 17, 2012

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Content Standard

SEPTEMBER 4, 2015

With the vast quantity of digital content published every minute of every day, consumers are increasingly indicating that they’d like help deciding what stories to pay attention to. People are choosing to consume content from those they trust—digital influencers whom they follow or subscribe to.

Ethics 40

Ethics Marketing Budget Creation Planning Advertising Agencies 40

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Webbiquity

OCTOBER 13, 2010

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. Post on Google Buzz. blogs, microblogging sites, social networks, etc.). Share this on Bebo.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

NOVEMBER 2, 2010

Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# Particularly in social media, let the community decide what content has value and what is spam. Post on Google Buzz. Rich Meyer. Share this on Bebo. Share this on del.icio.us.

Social Media 100

Social Media Social Marketing Media Planning 100

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

WebMarketCentral

JUNE 26, 2008

Big brands, however, have a very different problem: keeping track of the incredible volume of content being generated relating to their company, product or service. The "intelligence" applied includes: separating comments about a specific brand and product from unrelated content (e.g.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. The next 40 came from a combination of friends, entrepreneurs, different people we met in the city, different finance teams, but also some level of cold or semi-cold outreach. and see who signs up.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

OCTOBER 9, 2012

This involves setting up the content within our social media publishing tool -- we use HubSpot , but just transfer this step to whatever tool you use -- and ensuring profiles are standardized and present the company in a professional light. 2) Listens to the Buzz. 4) Distributes Content. Content creation. Email marketing.

Social Media 28

Social Media Communities Work Management Media 28

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Webbiquity

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Is blogger outreach still an effective PR strategy? Are they still important for SEO?

PR 100

PR Paid Content Blogger Outreach 100

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. What type of content is helpful to your members?

Linkedin 332

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 332

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. The reality is, there’s never been a level playing field. Fly more miles, get priority seating on an airline.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Sharpspring

APRIL 15, 2022

Let’s look at how to create an effective social media sales funnel: Create Diverse Social Media Content. Posting diverse – yet well-branded – social media content is your first step to creating brand awareness. Your social media content strategy should include all kinds of content and engagement formats.

Top of Funnel 128

Top of Funnel Social Media Effectiveness Media 128

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. And of course product improvement ideas are important. Customers don’t need more messages.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

AUGUST 10, 2010

McCann : We know not just identities, but also a second order of information about your content publishing frequency, density, and topical focus. And even another order that includes content interactions – who consumers and retweets your content? We can now associate a tremendous amount of data to individuals.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

MAY 25, 2010

link] #bgsd [link] Forge Communications You want killer content on digital? link] #bgsd [link] Doug Braun Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services: [link] (by Jay Baer) [link] Laura Scholz RT @sixstringsnc: Want killer content on digital? If you missed it, read the recap.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123