Buzz Marketing for Technology

JUNE 27, 2008

In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 Key Resources. Living Networks.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

The Effective Marketer

SEPTEMBER 20, 2010

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Theme: Contempt by Vault9.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? As a blogger and a marketer, you need to look at YouTube in a broader context. Bloggers have accepted this and even embraced companies that have started blogging. What does this all mean?

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

guest blogger. Web Content 2007. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. The current issue of 7thFloor , an italian business magazine, includes an interview with the speakers from the International Forum on Enterprise 2.0.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Smashmouth Marketing

OCTOBER 8, 2009

Amazon still sells plenty of books, and BW, Harvard Business Review, and the Economist still sell lots of magazines and journals (especially when they do special editions on things like social computing). The web site shows their TV ads. New media and Web 2.0 But things go in cycles. and the rates are lower.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

And Amazon still sells plenty of books and BW, Harvard Business Review, and the Economist still sell lots of magazines and journals (especially when they do special editions on things like social computing). The web site shows their TV ads. New media and Web 2.0 But things go in cycles. and the rates are lower.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Buzz Marketing for Technology

OCTOBER 16, 2008

This might be the problem in areas such as healthcare, financial services, or insurance. Influencing others to enter Web 2.0. Developing "mind velco" What do businesses really want? I teach at the University level in the areas of Business, Language, Communication, and Technology. Blogger in Middle-earth.

Web 2.0 100

Web 2.0 Work Management Wiki Marketing Management 100

The Effective Marketer

JANUARY 11, 2010

Yes, the excel matrix may help compare features vs. features, but falls short on so-called “soft” features like technical support, quality of service, and the all too common “gut feeling”. You can follow any responses to this entry through the RSS 2.0 Make sure you take those into consideration, especially on tie breakers.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Twitter Starts Testing Features for Businesses. Geocities goes out of business. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. FTC Cracks Down on Blogger Payola, Celebrity Tweets. December 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

The Effective Marketer

JANUARY 6, 2009

In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Theme: Contempt by Vault9.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. We can do it ourselves.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Buzz Marketing for Technology

AUGUST 5, 2008

Developing "mind velco" What do businesses really want? Corporate Policies on Web 2.0. I teach at the University level in the areas of Business, Language, Communication, and Technology. Blogger in Middle-earth. Michelle has outlined some good ways to categorize knowledge work. Reading in the Digital Age.

Work Management 100

Work Management Web 2.0 Marketing Management Wiki 100

B2B Marketing Traction

MAY 3, 2011

I recently provided some marketing consulting and services for a technology start-up about to launch a new product. “We haven’t done much – we’ve been very busy with product development.” It’ll make your launch that much more effective and help you reduce time-to-revenue for your business.

Social Networks 100

Social Networks Planning Product Social Media 100

WebMarketCentral

JANUARY 11, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. Here are seven reasons every business needs to be on Twitter.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

APRIL 22, 2007

There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging. —to help promote your business blog and make it successful.

Business Blogging 20

Business Blogging Web 2.0 Digg Tools 20

WebMarketCentral

AUGUST 26, 2009

One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A A growing number of Web 2.0-savvy tags: social media email signature web 2.0

Social Media 20

Social Media Web 2.0 Media Tagging 20

WebMarketCentral

OCTOBER 11, 2007

The social networking of Web 2.0 and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations. They aren't designed to promote your product or service directly, but rather to position your company as a thought leader. Used properly, the social media tools of Web 2.0

PR 20

PR Web 2.0 Blogger Public Relations 20

Convince & Convert

SEPTEMBER 21, 2010

You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. Those type of comments are why I do it.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Adobe Experience Cloud Blog

AUGUST 5, 2011

by Jon Miller Today I’m pleased to welcome Gary Katz, founder and chairman of marketing operations consultancy firm Marketing Operations Partners , as a guest blogger. Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. Align the yin to Web 2.0’s Sustainability.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

The Effective Marketer

JUNE 13, 2009

Odds are that someone may eventually buy the product or service. From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). David Meerman Scott is a master at this.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Here, Im following both bloggers from the world of workplace learning (i.e. This is nothing new of course--education and the so-called "real world" have long been disconnected (at least according to most businesses). It seems to me that technology and dramatically different ways of doing business (virtual teams, etc.)

Education 100

Education Blogger Web 2.0 Training 100

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 They're rolling Web 2.0 tools are marketing complex products and services which generally have long sales cycles. tags: Web 2.0,

Vendors 20

Vendors Web 2.0 Social Media RSS 20

MLT Creative

SEPTEMBER 30, 2010

October 1-2, Open Video Conference New York, NY: This multi-day summit full of thought leaders in business, academia, art and activism will explore the future of video on the web. October 7, WOMMA New York, NY: Join Google, Cisco and Wikimedia as they discuss issues that even the savviest of brands face today.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

WebMarketCentral

AUGUST 29, 2007

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. I cited three specific examples of promoting client thought-leadership content through Web 2.0

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

readwrite

NOVEMBER 10, 2008

This was a tool that had huge potential but also stood on shaky ground in terms of usability, legal impact and thus long term viability as a business. Two years later Dapper has become a service I depend on, it’s enabled me to do a significant portion of my work as a blogger and a consultant in ways that nothing else can.

Web 2.0 40

Web 2.0 Tools RSS Paid Search Agency 40

Convince & Convert

FEBRUARY 11, 2010

I've always seen mobile apps as a transitional platform, eventually decreasing in volume and viability once the mobile web speeds up and browsers get more powerful. That being said, the “transition&# will likely go on for some time, meaning there's still quite a bit of business to be had and money to be made in mobile apps.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

WebMarketCentral

MAY 18, 2009

Of the hundreds of Facebook applications available, which ones are best for business? Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

SEPTEMBER 15, 2008

Online Marketers See High ROI from SEO by Marketing Pilgrim Blogger, SEO expert and PR pro Janet Meiners reports on an MarketingSherpa study detailing the growth in paid search and organic search engine optimization. UM Finds Web 2.0 Breeding Consumers 2.0, tags: online advertising ROI, PPC costs, Web 2.0

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

JULY 13, 2009

Pitch an influential blogger on the story. Just make sure you can articulate the news in way that's interesting to the blogger and his or her readers. Is Social Media Passing Your Business By? DJ Francis outlines why social media is important for business and how to approach it. Tags: Web 2.0

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

SEPTEMBER 18, 2007

Scott performs two important services with this book, one tactical and one strategic. On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 These are distributed through online distribution services such as PRWeb and promoted through blog posts, podcasts and Web 2.0

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

NOVEMBER 5, 2009

How can you maximize the business value of tools like LinkedIn and Twitter? He also quotes a HubSpot study finding that three-quarters of bloggers in small to midsize companies say that " their company blogs were 'useful,' 'important,' or 'critical' to their business." Tags: Web 2.0 Social Tagging.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

MARCH 3, 2008

Zamzar offers a free online service to convert files with no need to download software. My Search Engines Blogger David Berkowitz provides an excellent list of specialized search engines to help monitor buzz, find content within blogs, research websites, and find images, video clips and people.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

DECEMBER 17, 2008

The 4 Essential Elements of Web Design by Spinfield Designer Jason Nester offers highly practical advice (i.e. Flash, widgets and Web 2.0 It's heartening that he refers to SEO as "probably THE most essential element of Web design." Postal Service , Adobe and Formway Furniture. Do you need a.mobi domain?

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

OCTOBER 23, 2006

are the ones written by "household name" bloggers? But if this perception were to become widespread, it could obviously drive people to avoid the service. There are several business segments where social networking simply doesn't apply: doctors, lawyers, investment bankers. What if the most commonly tagged blogs on del.icio.us

Social Networks 20

Social Networks Web 2.0 Advertising Agencies Opinions 20

Anything Goes Marketing

MARCH 9, 2008

At the time I didn't have any answers except for Feedblitz 's tool which allows web visitors to get updated via email every time you submit a blog post (they have some new paid tools as well). This approach works for the average blogger but companies need better tools.

RSS 100

RSS Email Marketing Trends Planning 100