Webbiquity

FEBRUARY 9, 2010

Interestingly, PR-type measures—such as improving brand or product awareness and reputation—scored in the middle of the pack of 10 possible objectives, with just over half of marketers indicating they would target and measure these objectives. The lessons? Subscribe to the comments for this post? Seed this on Newsvine.

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Online Marketing Institute

JUNE 30, 2009

For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix. My real challenge was getting my staff to warm to the concept of being a blogger. Submit guest post ideas to rburnes[at]hubspot[dot]com. Some perceived this "new" practice to be frivolous.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? If blogging will be part of your strategy, get started now! For a B2B business blog, the “niche” is based on the key interests and concerns of the target customer. ?

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. The first step in that process of course is knowing why it is that you’re blogging. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Bloggers are on the move, writing about what comes to mind on a daily basis.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

SEPTEMBER 18, 2007

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. social media.

PR 20

PR Rules Web 2.0 Wiki 20

Hubspot

FEBRUARY 17, 2011

Where Should a Business New to Social Media Start? It really depends on the communities that your service or product targets. "So, This can be a great way to grab some business from people who are unhappy with their current solution. Don’t send blind pitches to bloggers. Don’t Spam Social Media.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Hubspot

FEBRUARY 3, 2011

Chris is the President of Human Business Works, a blogger extraordinaire, co-founder of PodCamp, a New York Times Best Seller and co-author of the book Trust Agents , and he's also a member of the Advisory Board here at HubSpot. Blogging tips Chris has picked up over your 11+ years of blogging. What is a Trust Agent?

Blogger 28

Blogger Trust Marketing CAN-SPAM Communities 28

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. Take advantage of free or low-cost blog tools and resources? Guidance for New Bloggers.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Buzz Marketing for Technology

JULY 24, 2008

< £ Salon Bloggers & > June 15, 2006. -->. O ne of the fastest-growing disciplines in business goes by several names, but its all about observing customers. Surveys and interviews presuppose (often incorrectly) that you know how and why your customers are (and arent) using your products and services. Personal KM.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Buzz Marketing for Technology

JULY 22, 2008

Business Innovation. Personal Productivity. The Blogging Process. Personal Productivity Improvement & GTD. Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. World as a Blog. Blogs Canada. The thoughts expressed herein are strictly those of the blogger.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

WebMarketCentral

APRIL 27, 2009

What are some of the most effective ways to attract more readers to your blog? Acknowledge other bloggers you admire? Find ideas for helpful blog posts? Assure you're utilizing blogging best practices? Learn all of that in more in some of the best posts from the last year on blogging for business.

Best Practices 20

Best Practices Business Adwords Blogger 20

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Personal Productivity Improvement =. Personal Productivity Improvement: Pre-interview each employee in the organization to understand their job, what knowledge and technology they use and how they use it. MADE IN CANADA. trust your instincts. <

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > November 23, 2005. -->. Personal Productivity Improvement =. Personal Productivity Improvement: Pre-interview each employee in the organization to understand their job, what knowledge and technology they use and how they use it. MADE IN CANADA. trust your instincts. <

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Hubspot

JUNE 25, 2012

And optimizing that content for the keywords your prospects and customers use will help put you in front of the specific people who have an interest in your product. Case Study: Local Landscaping Company Aims to Become Top-Ranked Business Website in Their Area. For a local company, Distinctive Landscaping's "niche" is its geography.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Online Marketing Institute

MARCH 24, 2011

Blogging isn’t easy — and certainly not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. Know this before you consider blogging as a marketing option for your business: Even though you can write a blog, doesn’t mean you should. .

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Webbiquity

OCTOBER 31, 2017

But while much has been written about how expert roundup posts support a highly productive content strategy or best practices for writing expert roundup posts, it’s hard to find guidance on the best number of experts to include. Long answer: see the responses and explanations below from more than two dozen top marketing and PR experts.

Opinions 224

Opinions PR Outreach Paid Search Agency 224

KoMarketing Associates

MAY 2, 2017

These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. While influencer campaigns have become much more competitive in recent years, there is still tons of opportunity in B2B influencer campaigns, which most businesses aren’t doing yet.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

PureB2B

JUNE 29, 2021

Buyers seeking your specialized expertise will find you if you provide content that explicitly tackles topics related to your specialized business. You also need to optimize the content and include the keywords that prospects and customers might use to get your product visible to the people interested in them. It does not end there.

Inbound Marketing 62

Inbound Marketing High Quality Lead Planning Paid Search Agency 62

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Social Media: Why Do Business Professionals Use Social Media?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 1, 2010

Social media for me is like selling PR to a company who had only done advertising. I remember getting questioned from a prospect years ago about the value of a PR program and what could happen if consumers saw articles mentioning their products. Why was advertising fine and pr questionable? Failure may happen.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Online Marketing Institute

JANUARY 4, 2011

Recruit multiple bloggers Effective blogs are updated frequently. Newton’s team uses nine or 10 regular contributors from within the company, as well as three to four frequent guest bloggers, including customers. Plus, each blogger’s writing style will incorporate keywords in different ways to attract search engines.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. There is now a Product and Services tab that lets you feature everything about your company and what you sell.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

MARCH 24, 2011

.&# Unfortunately, if approached incorrectly, a company blog has just as much potential to embarrass your company or alienate customers. Mashable recently asked Karr, internet marketing experts, and small business bloggers about the most common mistakes that companies make when starting a blog — and how to avoid them.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Top 20 Social Selling Articles I Suggest You Read , October 18, 2010 Last Wednesday I posted about 15 Sales Productivity articles you should read and I’m switching it up a bit and thought I would share my reading list on a Monday. Tweet This!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

JULY 31, 2019

These third parties could include customers, journalists, bloggers, and anyone who shares your content for free — hence the name “earned”. These channels include public relations, social shares and mentions, guest articles and roundups, and product reviews. Blog posts are universally consumed, easy to repurpose and localize (i.e.

Distribution 101

Distribution Paid Content Content Custom Publishing 101

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > September 27, 2006. -->. I had been reading about a KM process that entailed one-on-one coaching of front-line people to use knowledge and technology effectively, and named this (for internal selling purposes, and with a tip of the hat to Drucker) Personal Productivity Improvement (PPI).

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Webbiquity

MAY 14, 2013

For those who still aren’t convinced of the value of business blogging (as well as those who need to convince others), the “why blog” posts below provide compelling evidence. more here in 30 of the best business blogging guides and resources of the past year. companies now maintain blogs.

Resources 100

Resources Tips Blogger Social Media 100

SnapApp

DECEMBER 22, 2016

Heidi Cohen marketing blog is dedicated to making her blog all about her readers and customers. She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. Recommended reading: 12 Bad Habits That Are Making You Less Productive. #45.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Magisto

SEPTEMBER 23, 2019

B2B – An adjective to refer to a company that sells its services or products to another company. B2C – An adjective to refer to a company that sells its services or products to the public. Bios are usually quite short and filled with keywords to best represent their field, their product, their offer, and their unique value.

Social Media 64

Social Media Social Marketing Work Management Cost Per Thousand 64

Magisto

OCTOBER 3, 2019

B2B (Business-to-business) – An adjective to refer to a company that sells its services or products to another company. B2C (Business-to-customer) – An adjective to refer to a company that sells its services or products to the public. Blogs publish content regularly.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Hubspot

FEBRUARY 11, 2013

Don't give away anything to them that's form-free , like a helpful blog post or an answer to their burning question. Business Blogging. 11) Make your business blog all about promoting your products/services. Your business blog should be all about how awesome your business' products and services are.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28

Webbiquity

NOVEMBER 28, 2011

” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. Is a Blog Still Important in 2011? companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100