Hubspot

MAY 27, 2010

My presentation was on blogging and social media and stressed three main points that are important to all new bloggers. 3 Key Lessons For New Business Bloggers 1. By measuring these key metrics business bloggers can develop a content strategy that increases reach and drives business results.

Blogger 28

Blogger Business Webinar Metrics Hubspot 28

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc.

Rules 100

Rules Content Digg Press 100

Online Marketing Institute

JUNE 30, 2009

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Many people see blogging as an activity that takes precious time away from their "important" work. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Writing on the Web

APRIL 11, 2011

But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. What exactly is going to interest your ideal readers and clients? How can you make your writing interesting, more like a good movie or book?

Rules 100

Rules Content Digg Custom Publishing 100

Hubspot

JULY 23, 2010

Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. Anything relevant and useful, interesting, thought-provoking, controversial, and entertaining. Focus on the "who" of your blog. Bloggers – Who is writing?

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Writing on the Web

APRIL 18, 2011

But if you’re a busy professional, unless you have staff, you don’t have time for everything. ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Blog this on Blogger.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Lee Odden is an avid blogger, talented speaker, and author. com , and also writing for the Harvard Business Review.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Heinz Marketing

MAY 2, 2018

There is a vast difference between simply blogging in your free time and writing a business blog. You don’t need any prior experience to write a blog, but in order to have an effective business blog, it must drive current and prospective customers, create added value, and incorporate useful content.

Practices 44

Practices B2B Thought Leadership Lead Scoring Lead Ranking 44

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Convince & Convert

MARCH 4, 2010

It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. The first step in that process of course is knowing why it is that you’re blogging. This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks 60

Social Networks Lead Ranking Lead Scoring Web 2.0 60

Writing on the Web

NOVEMBER 4, 2010

I’m a WordPress consultant and online business coach. Patsi asked me to guest post on her blog, and it comes at a good time, on the heels of an interesting blog survey… In a recent survey , I asked readers what their biggest hurdle was when it came to blogging. Blogging 101: 6 Weeks to Confident Blogging.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Hubspot

APRIL 23, 2010

You know that commenting on blogs is a great way to extend your presence online, meet other bloggers, business owners, and potential customers, and ultimately drive more traffic to your own blog and website. But what makes a good blog comment? An established theorem of blog commenting best practices?

Blogger 28

Blogger Inbound Marketing Banners Hubspot 28

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. Â Satisfied readers can turn into interested prospects and satisfied customers. You will find here lots of examples of business and corporate blogs, as well as resources to help you learn more about the topic.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

MAY 24, 2010

It's no surpise then, that many new bloggers fall victim to this same fate. However, in order to build a successful blog , a blogger must stay committed, which is why Ali's tips to stay motivated come in handy. Marketing Takeaway: Success takes time, even with blogging. Set some goals, and stay positive!

Inbound Marketing 28

Inbound Marketing Blogger RSS Social Media 28

Hubspot

AUGUST 10, 2011

You should have a sense of who your blog's target audience is. If those people wouldn't find your blog content interesting and valuable, or if you're writing for someone other than your target audience, you definitely have a problem. Blog posts can be a great outlet for linking to other content. Connect with HubSpot :

Blogger 28

Blogger Lead Gen Sales Qualified Leads Landing Pages 28

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Otherwise, your traffic will dry up and the hard-earned readership will lose interest. I start with something related to a subject that I’m interested in writing about and get ideas from there.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Hubspot

SEPTEMBER 6, 2010

If you're looking to get the most of the traffic coming to your business blog, Brogan's article can help by highlighting some preparations you should make. Avoid Blogger Burnout: 5 Tips to Save Your Sanity. As any seasoned blogger knows, it takes time to go from new blog to successful blog.

Inbound Marketing 28

Inbound Marketing Traffic Planning Paid Search Agency 28

Convince & Convert

MARCH 23, 2010

So, make sure first-time visitors can access other content that may be of interest, convincing them that perhaps they should make a return trip. May seem simplistic, but your blog audience has come to you for a reason: they have a question, an interest, a need and was directed to your blog. 5 ways to fix it.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Hubspot

SEPTEMBER 29, 2010

Instead of having a Twitter profile full of self-promotional news or links to your own website, share other interesting, educational, or even funny industry news from websites other than your own. Only Include Links to Your Own Blog. Business blogging is a great marketing tactic, and so is sharing your blog posts on Twitter.

Twitter 28

Twitter RSS Business Ideal Customer Profiles 28

Hubspot

JUNE 28, 2011

Eye-Catching Title: Before you can even get readers to a point of conversion, you first need to attract them to read the blog post. Choose a title that is interesting, eye-catching, and indicative of the article's focus (i.e. CTA at the Bottom: Always -- I repeat -- ALWAYS include a call-to-action at the bottom of your blog post.

Optimization 28

Optimization Conversion Lead Gen Banners 28

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. Alternatively, do you stay up-to-date on third-party research that would interest your audience, like analyst reports?

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Ranking 28

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. You may also be interested in downloading our FREE Step-by-Step Guide to Website (re)Design. How do you overcome content development challenges?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

JULY 28, 2010

When businesses give away something for free, they often get a lot in return from their fans or customers. One of the benefits of business blogging is that it establishes trust and thought-leadership. A post on your company blog will go out to all your subscribers. Webinar: Blogging for Business.

Public Relations 28

Public Relations Webinar Metrics Thought Leadership Internet Marketing 28

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Please share with your friends and followers: Related posts that may interest you: Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Hubspot

FEBRUARY 16, 2011

While in online dating people might prefer “Howdy” as a greeting, in email marketing they want to see a follow-up that corresponds to their latest activity, e.g. an ebook download, blog subscription or a webinar registration. Tweak your messaging to reflect the interests of your visitors and leads. ” No joke!

Co-Registration 28

Co-Registration Advertising Agencies Thought Leadership Case Studies 28

Hubspot

SEPTEMBER 24, 2010

Your website should also be setup so that visitors can easily find the content they’re most interested in, because search engines spiders were able to properly index it. Many blogs are actually hosted by outside providers such as WordPress or Blogger and look like this: Yourcompany.wordpress.com. Connect with HubSpot :

Optimization 28

Optimization Word of Mouth Keywords Blogger 28

Hubspot

APRIL 22, 2010

A major part of the announcement and one that is of great interest to marketers was new social plugin. Any individual or business will be able to add these social plugins to their site to connect it with Facebook. Marketing Implications of Social Plugins So why do you want to integrate your website or blog with Facebook?

Facebook 28

Facebook Social Marketing Planning Inbound Marketing 28

KoMarketing Associates

MAY 2, 2017

These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers. While influencer campaigns have become much more competitive in recent years, there is still tons of opportunity in B2B influencer campaigns, which most businesses aren’t doing yet.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Hubspot

JUNE 6, 2011

Have you been working hard to build a loyal following for your business, but it's just not happening for you? Most blogs don't get the traffic or the attention they desire. What follows are the top mistakes made by bloggers (and how to fix them): Mistake #1: It's All About You. How to Rapidly Grow Your Business With Content.

Peer-to-peer 28

Peer-to-peer Social Media Blogger Paid Search Agency 28

seo.co

NOVEMBER 8, 2021

When Brian Clark started Copyblogger, his intent was simply to start a marketing blog that wasn’t like every other blog on the interent. Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Rather it is a blog on how to use copywriting techniques to create amazing content. Likeable Blog.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

seo.co

MARCH 8, 2020

When Brian Clark started Copyblogger, his intent was simply to start a marketing blog that wasn’t like every other blog on the interent. Copyblogger is not just for copywriters, nor is it exclusively for bloggers. Rather it is a blog on how to use copywriting techniques to create amazing content. Likeable Blog.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Hubspot

JULY 27, 2010

We were able to ask Karen a few key questions about business blogging as preview ahead of her participation at Connected Marketing Week : What is the most important thing a company new to blogging should do? Read other business, news, corporate blogs to get a feel for all that's possible.

Business Blogging 28

Business Blogging Blogger Google Webcast 28

Hubspot

MAY 3, 2018

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. What Is a Blog? What Is a Blog? A blog is literally short for "web log."

Template 101

Template CMS Development Domain Buyer Personas 101

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. The copy and design of your landing page should put the focus on grabbing the visitor’s attention, fulfilling their self-interest, heighten their desire to do business with you and motivate them to take action now.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60