Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

markempa

NOVEMBER 18, 2005

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) BtoB Online: E-mail testing MarketingSherpa just released their annual report on e-mail marketing. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Paul Gillin

JULY 15, 2011

PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters. The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine.

Case Studies 50

Case Studies Case Study Studies BtoB 50

markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

markempa

FEBRUARY 3, 2005

« 10 things marketers will focus on in 2005 | Main | Peformance Measurement, Corporate Culture and the CMO » State of the Art Lead Tracking Lead tracking is still an elusive dream for most B2B companies. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

MARCH 27, 2005

RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. RSS is still bleeding edge especially for non-bloggers. Bloggers over-hype RSS. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

The ROI Guy

FEBRUARY 15, 2011

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

JANUARY 20, 2011

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

DECEMBER 23, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

B2B Marketing Zone Posts

JULY 9, 2009

Five reasons why B2B marketers should be in social media even if their companies are not - Chris Koch , June 25, 2009. BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference - Modern B2B Marketing , June 24, 2009. Rick Short Explains How to Turn Staff Into Prolific Bloggers , June 30, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

The ROI Guy

DECEMBER 9, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 14, 2011

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

JULY 15, 2009

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

MAY 6, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 25, 2011

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Hubspot

NOVEMBER 25, 2011

Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% This is a guest post written by Pam Sahota. Not providing valuable content.

Social Media 28

Social Media Sales Qualified Leads Generation Media 28

The ROI Guy

JANUARY 17, 2011

The MD of Europe's leading packaging company said to me: "Developing a value quantification tool has been on my agenda. " So where does this leave traditional sales training companies.? Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

JANUARY 10, 2011

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

DECEMBER 6, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Industrial Marketing Today

NOVEMBER 1, 2010

While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Here’s proof that business blogging is an effective inbound marketing strategy for manufacturers, engineering and industrial companies.

Business Blogging 60

Business Blogging Enterprise Management Paid Search Agency ROI 60

Paul Gillin

DECEMBER 30, 2013

I was stunned and thrilled to be included with phenomenal bloggers like Jeremiah Owyang , Seth Godin , Ann Handley and Brian Solis. Profitecture is a small start up that provides social media training to B2B companies and their channel partners, and I’m happy to be a founding associate.

Blogger 50

Blogger BtoB Paid Search Agency Companies 50

The ROI Guy

NOVEMBER 8, 2006

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

ViewPoint

FEBRUARY 27, 2014

Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. Expectations dashed.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

The ROI Guy

SEPTEMBER 4, 2007

As companies worldwide become more environmentally conscious, carbon emissions costs supersede the annual power costs as a growing data center issue. Post Gartner, Tom was responsible for launching and maturing several innovative companies including FullArmor, Connotate Technologies, DigitalOwl, OurBeginning.com and PuertaBella.com.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

About Me Thomas Pisello Orlando, Florida, United States Tom Pisello is a serial entrepreneur, focused on building ventures to help companies get more business value from their IT and business investments. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

Not surprisingly, spending on company websites will increase the most, growing 43% over 2009 levels, and social network marketing is expected to increase as well, with an increase of 45% over 2009. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Marketing Insider Group

JUNE 14, 2012

My approach was to subscribe to 3 magazines: BusinessWeek , Fast Company and Newsweek and I read the newspaper every single day. I’ve also created a twitter list of these resources and other influential bloggers that you can also subscribe to… The New York Times (@ NYTimes ) – “All the news that’s fit to print.”

Curation 100

Curation Resources Emarketing RSS 100

Paul Gillin

JUNE 9, 2011

Cree Lighting blogger and former newspaper reporter Ginny Skalski. If you choose to hire a journalist as a corporate blogger, you’re in good company. I’ve been writing for BtoB magazine for nearly six years, some of it paid and some not. Moral of the story: ask for raw copy, not clips. Going the Full-Time Route.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. It’s clear to me that the best B2B companies are taking their blogging to the next level. As I’ve pointed out here as well as in BtoB magazine , the social media space is getting mighty crowded.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

The ROI Guy

DECEMBER 14, 2005

As computing infrastructure has moved towards commoditization it still needs to provide a solid infrastructure of service and performance in order for the company to achieve higher goals. Alinean recognized by BtoB Magazine’s as one of To. B2B Companies are Really Content Companies, But is. Not exactly.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Webbiquity

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Social Media Affecting BtoB Buying Behavior by The Proactive Report. When appropriate, let key bloggers know about it.&#

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Online Marketing Institute

JUNE 22, 2009

In… Read more… Doug Kessler | May 6th, 2009 | no comments April 2009 ShipServ wins First Tuesday ‘Most Promising Internet Company 2009′ We swelled with pride yesterday when our client ShipServ won First Tuesday’s prestigious ‘Most promising Internet Company in the UK 2009‘ award.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40