Top Rank Marketing

OCTOBER 19, 2023

Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. Of course this story went viral and served as a great customer “delight” experience. Happy customers = more revenue. And they delivered the steak. What can B2B brands learn from that example?

Rules 134

Rules B2B Marketing Work Management Customer Satisfaction 134

Adobe Experience Cloud Blog

MAY 9, 2013

Word of mouth is generally considered to be the most powerful form of marketing available. Why is it so important to learn the principles of Word of Mouth marketing? Perhaps the best way to explain the power and effort required with Word of Mouth marketing is to share a success story.

Word of Mouth 48

Word of Mouth WOM Paid Search Agency Television marketing 48

Biznology

JUNE 26, 2018

Unless you already have a bursting-at-the-seams Rolodex and a stable of superfans who are waiting impatiently for anything and everything you give birth to in the world, you might be cutting the ribbon of your new business, blog, site, app, community, or nonprofit to a fever-pitch crowd of bumpkiss. When You Build It They Won’t Come.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Zoominfo

MARCH 14, 2018

If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. You’re competing against your customers’ friends and family and viral videos and cute puppies. His newest book is titled Talk Triggers: The Complete Guide to Cloning Your Customers with Word of Mouth.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Blog Marketing Interactions Twitter Ardath421. Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” Does viral work for B2B marketing?

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. Blogs and vlogs should form part of your strategy, along with an aggressive content marketing plan. In turn, that will all aid positive word of mouth, which remains the best marketing there is.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Convince & Convert

DECEMBER 15, 2023

By the time you launch your first offer, you’ll have enough positive comments and word of mouth to drive initial sales. There were days when each Instagram or LinkedIn post had 15 or more hashtags and people used them based on popularity and what was going viral. Tim Hanson is doing the same. Take a look at his headline: 2.

Social Media 159

Social Media SEO Cost Per Click Media 159

Navigate the Channel

MAY 24, 2023

In addition to considering their feedback and advice on your product or its use, compile what betas say that’s positive and worthy of inclusion into early word of mouth about your product. It spurs the type of consumer who fears “missing out”, and can result in a flood of new sign-ups and possibly much word-of-mouth advertising.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Webbiquity

JANUARY 31, 2019

While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact. In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. If it can be measured, it probably should be measured. A good audit helps you figure out why.

Social Media 244

Social Media Media Word of Mouth Analysis 244

SnapApp

SEPTEMBER 12, 2011

Viral Lift. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out.

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Stelzner He is the founder of the Social Media Examiner blog. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

JUNE 21, 2023

You’ve just hit the “publish” button on your company’s latest blog post. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. It’s word-of-mouth marketing, supercharged for the digital age. Picture this. And the cherry on top?

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 138

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

SmartBug Media

APRIL 11, 2022

Owned media is defined as the channels your brand controls—its website, blog, and social media pages. Think of this as raving fans, word-of-mouth marketing, or going viral. This content should include each stage of the customer journey and mediums such as blog posts, e-books, checklists, videos, and more.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Optinmonster

DECEMBER 21, 2023

The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. You can also create viral articles or epic guides.

Campaigns 89

Campaigns Ad Building Planning Paid Search Agency 89

Convince & Convert

FEBRUARY 26, 2015

I also love that Lorna Jane reaches out to blogs authentically and allows for an organic relationship to build. Because of this authentic video that went viral, Huggies achieved a goal that all marketers should have: be on the minds of your consumers before they need you. They have mastered the art of personalized pitching.

Blogger 154

Blogger Outreach Case Study Case Studies 154

Hubspot

MAY 14, 2019

Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Word of Mouth Marketing. Buzz Marketing. Campus Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Vision Edge Marketing

APRIL 12, 2022

This strategy counts on the product — its features, performance, and virality—to do the “heavy lifting.” Word of mouth is essential to the success of a PLG strategy. In a product-led growth strategy, the product is accountable for acquiring, retaining, and growing new and existing customers. Turn adopters into advocates.

Enterprise Management 184

Enterprise Management Work Management Marketing Management Product 184

Navigate the Channel

JANUARY 8, 2024

For deeper insights on micro-moments, visit this Oracle blog. This connection can drive brand loyalty and word-of-mouth marketing. RELATED: 5 Ways Video Marketing is Transforming B2B Marketing The virality and shareability of videos makes them valuable to companies who want to share their stories.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

PureB2B

MAY 30, 2022

Word of mouth and referrals are compelling influences on purchase decisions. Word of mouth is the driving factor behind an estimated 20-50% of purchase decisions. You can build it into your product or service to encourage virality. From there, you can show them what you do, and why they should trust you.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

Adobe Experience Cloud Blog

AUGUST 21, 2014

Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Here are our 10 must-bookmark social marketing blogs — who makes your top 10? Social Mouths. Check it Out: Social Mouths.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Adobe Experience Cloud Blog

OCTOBER 30, 2018

In this blog, we’ll explore what organic marketing is, what it isn’t, and how you can use it to drive your business. Whether it may be on social media or your blog , it’s important to publish evergreen posts that do not contain an expiration date. That gives them a natural virality that businesses can use.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Notice how Sprout’s blog posts are all coupled with these colorful illustrations instead of generic stock photos? Every now and then a viral hot take will try to force hashtagging into an early grave.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127

Outbrain

NOVEMBER 13, 2021

Word-of-Mouth Works, Big Time. That’s the power of word-of-mouth marketing, and Squid Game has achieved it better than any other show, probably ever. Word-of-mouth is believed to drive no less than $6 trillion in annual spending worldwide. Going Viral. There’s no avoiding it. Be Different.

Word of Mouth 29

Word of Mouth Planning Viral Marketing Marketing & Strategy 29

Content4Demand

DECEMBER 11, 2018

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth , by Jay Baer & Daniel Lemin. Word of mouth drives nearly one-fifth of all purchases and influences many of the rest. But most marketers seem content to shrug and assume that word of mouth is beyond their control.

Word of Mouth 55

Word of Mouth Planning Marketing Budget Case Study 55

Adobe Experience Cloud Blog

JANUARY 15, 2020

Some ways digital marketing improves the “traditional” methods of keeping loyal customers are: Using digital testimonials from happy customers instead of the old “word of mouth”. A viral Christmas ad done by a small hardware store in Wales, which was filmed by the owner and recent one stars his son.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Now that we understand the difference between the two, let’s dig into strategies and best practices for both.

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Martech Advisor

MARCH 22, 2020

Web content with virality factor. First- when we say web content, we mean informative pages, blogs and articles. When it comes to inbound marketing, the virality factor of content is key to driving shares and setting up a snowballing effect- be it social media posts. Here are the key channels of inbound marketing.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Brandpoint

APRIL 26, 2021

These clients will in turn become influencers for your brand, through word of mouth, case studies or partnered events. You have unlocked another part of reaching your audience, whether with a video on social media that goes viral or a gated piece of content landing quality lead after quality lead. Or live on your blog.)

Top of Funnel 133

Top of Funnel Planning Work Management Paid Search Agency 133

Outbrain

NOVEMBER 13, 2021

Word-of-Mouth Works, Big Time. That’s the power of word-of-mouth marketing, and Squid Game has achieved it better than any other show, probably ever. Word-of-mouth is believed to drive no less than $6 trillion in annual spending worldwide. Going Viral. There’s no avoiding it. Be Different.

Word of Mouth 26

Word of Mouth Planning Viral Marketing Marketing & Strategy 26

Hubspot

APRIL 20, 2020

If enough people participate in the exchanges, a campaign can go viral. Viral marketing campaigns show us how much power there is in marketing. I teared up out of a sheer sense of, 'Oh my God, I think like that, too' — what more could you want out of a marketing campaign?" — Caroline Forsey, Editor of HubSpot's Marketing Blog.

Hubspot 98

Hubspot Content Marketing Campaigns Planning 98

seo.co

JULY 11, 2022

And while there are plenty of ways to acquire new clients – including through referrals, word-of-mouth, and advertising – you shouldn’t ignore the power of organic search marketing. Most family law attorneys know they need a blog. As a result, these blogs usually end up looking like a hodge-podge of random topics.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

markempa

SEPTEMBER 4, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Valasys

OCTOBER 14, 2019

For the sake of convenience, we will primarily be keeping our blog contextual to online reputation management practices. Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM).

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58