Martech

JUNE 21, 2023

You’ve just hit the “publish” button on your company’s latest blog post. Nowadays, waiting for your content to go viral magically is like waiting for a bus in the middle of a desert. It’s word-of-mouth marketing, supercharged for the digital age. Picture this. And the cherry on top?

Marketing & Strategy 133

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 133

Hubspot

MAY 14, 2019

Buzz Marketing. Buzz marketing is a viral marketing strategy that leverages refreshingly creative content, interactive events, and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch. Word of Mouth Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Stelzner He is the founder of the Social Media Examiner blog. Are you ready? Let’s begin!

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Notice how Sprout’s blog posts are all coupled with these colorful illustrations instead of generic stock photos? Every now and then a viral hot take will try to force hashtagging into an early grave.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Adobe Experience Cloud Blog

AUGUST 21, 2014

Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Here are our 10 must-bookmark social marketing blogs — who makes your top 10? Social Mouths. Social Media Examiner. We Are Social.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

markempa

SEPTEMBER 4, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Single Grain

JUNE 24, 2019

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Whether they want me to write the first ever blog post for their site that is so popular it’s syndicated on major publications all over the world or a video script that gets millions of social shares, it’s a common request.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

Buzz Marketing for Technology

NOVEMBER 9, 2011

When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. Results : 500,000 viral updates on company products. Sales to new customers jumped by 27% (More revenue!). Activating brand advocates. See below for what happens when you do.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

markempa

AUGUST 22, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Let me see. " Let me see.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

JUNE 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Outgrow

NOVEMBER 24, 2019

In this blog, we detail the importance the giveaways and contests in lead generation. Many of these groups are buzzing with discussions, debates, and conversations. This increases the chances of your giveaway/contest gaining more traction through the word-of-mouth. 5) Google Keyword Planner + Right Hashtag = Virality!

Practices 52

Practices Best Practices Peer-to-peer Long Tail Marketing 52

Convince & Convert

AUGUST 19, 2010

The contents of this form are scanned by the Western River team, and are then posted (usually within minutes) to the company’s blog , which resides on the Compendium software. Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. That’s it.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MAY 13, 2010

It’s not viral unless it is. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches? Activate your fans, don’t just collect them like baseball cards.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Lenny's Newsletter

SEPTEMBER 5, 2023

The very first community we got word of mouth in was the ex-Zynga product managers who had gone on to build their own companies. If we got some of the right people using it, we would get sort of a viral adoption effect. You need to grow through communities and customers hearing about you through word of mouth.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Biznology

JANUARY 17, 2012

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MARCH 25, 2010

A write up on a blog. New YouTube video that goes viral. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. A new product launch. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Hubspot

MAY 11, 2010

The lessons below were summarized from this great presentation on Dropbox's growth and word-of-mouth success. Dropbox Startup Lessons Learned 5 Reasons for Dropbox's Word-of-Mouth Marketing Success 1. In others words, users couldn't rely on these solutions. In such a crowded market place, how did they do it?

Viral Marketing 28

Viral Marketing Word of Mouth Marketing Budget Planning 28

Convince & Convert

SEPTEMBER 7, 2010

It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. Baer’s review of a new marketing book called UnMarketing by Scott Stratten is as insightful as most articles are on his excellent Convince and Convert blog. The rise of [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. CEOs Avoiding Social Media Are Missing Out | Domo | Blog (domo.com). Related articles.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Hubspot

MAY 24, 2017

This refers to the content that your organization has 100% control over, including your company's official website, company blogs, and your official social media pages. Simply put, this refers to the media exposure earned by your brand through word-of-mouth. It's a win-win situation, as brands greatly benefit from the buzz.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

Convince & Convert

AUGUST 2, 2010

This helps me keep this blog totally advertising-free. More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? I hope to see you logged in at Facebook Success Summit!

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

Convince & Convert

JULY 5, 2010

None of these folks blog weekly, so they are full of cool new ideas, and you’re going to love what they bring to the table here at Convince & Convert. Looking forward to reading the guest blog posts. Please thank them for their contributions with your attention, comments, and tweets. Hope your son enjoys hockey camp.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

SnapApp

JANUARY 30, 2012

Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. With so many giveaways on the web, a great prize is far from enough to influence viral reach. Provide customer incentives.

Word of Mouth 48

Word of Mouth Blogger Ad Exchange Viral Marketing 48

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. Here’s how it works: People come to PitchEngine to get the word out about something. PitchEngine provided a platform for people to get their word out. How do you get them to your website or blog? That’s where the Pitch™ comes in.

Social Media 115

Social Media SEO Marketing Websites PR 115

Hubspot

DECEMBER 19, 2016

You're in luck, because I just got my hands on a pair of Spectacles to experiment with for this blog post. Instead, buyers find out about Snapbot sightings via Twitter , Instagram , and word-of-mouth, then rush to queue in line in hopes that the Spectacles aren’t sold out by the time it’s their turn.

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Hubspot

JANUARY 1, 2014

Do these values align with the projects you''re working on, or would your time be better spent on a blog post or ebook? It could be as simple as you trying to create buzz around a topic or product or looking to create a viral affect on a piece of content or topic. Either way, word-of-mouth marketing can help your business grow.

Webinar Metrics 28

Webinar Metrics Adwords Word of Mouth Viral Marketing 28

Convince & Convert

AUGUST 10, 2010

If it is, we’ll include it in Viral Heat. Viral Heat data includes location, wherever available. Knowing whether to respond to or ignore negative comments on a blog? McCann , Viral Heat Did you enjoy this blog post? Raj Kadam : The question we ask is whether the specific data is useful to marketers.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Hubspot

JUNE 1, 2012

2) How is the viral reach of my company's Facebook posts measured? Facebook defines the viral reach of a post on Facebook as the number of unique people who saw one of your posts through a story that was published by a fan of your page. Your business has a blog, right? (No? Let us help you get going with that! )

Facebook 28

Facebook Ad Frequency Viral Marketing Cross-Selling 28

ConvertKit

SEPTEMBER 23, 2021

I’m always trying to continue to leverage listener word-of-mouth. I have a welcome sequence, so when people subscribe to my emails for my blog, they get everything they need up front,” he says. By showing up every day for your community, at the highest quality you can, you’ll start to build momentum—and word-of-mouth. #5:

Word of Mouth 116

Word of Mouth Newsletter Creativity Twitter 116

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Single Grain

AUGUST 3, 2023

In this blog post, we will explore the art of pricing correctly and delve into effective strategies that can give your business a competitive advantage. Furthermore, a lower price point can serve as a catalyst for virality and word-of-mouth referrals. Finding the right pricing strategy can make or break a business.

Pricing 52

Pricing Price Peer-to-peer Lead Ranking 52

WebMarketCentral

OCTOBER 27, 2008

Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Seven Buzz Monitoring Sites To Watch by Search Insider What's hot in your industry? so far in 2008.

Social Media 20

Social Media Web 2.0 Optimization Media 20

Convince & Convert

AUGUST 18, 2010

How can we make a viral video that gets thousands of views? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me. Thank you, Jay. [RT

PR 161

PR Social Media Paid Content Media 161

BuzzSumo

FEBRUARY 24, 2021

Blog : if you have a personal or company blog, use curation to produce blog posts. This article will focus on curating for the social network and blog channels, but the principles can be applied to video as well. But how can you apply this same thing to your blog content? Easy, right? Try it; it really works.

Curation 145

Curation Content Distribution Trends 145