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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The contents of this form are scanned by the Western River team, and are then posted (usually within minutes) to the company’s blog , which resides on the Compendium software. Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. That’s it.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. Results : 500,000 viral updates on company products. You may be wondering with all this great social media conversations going on – is there anyway to mine social media to market smarter?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I think Charlene Li may have coined this one) The goal of social media is to turn customers into a volunteer marketing army. It’s not viral unless it is. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Absolutely. It’s about humanization.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A write up on a blog. New YouTube video that goes viral. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. A new product launch. Trade show.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

I wrote a post a while ago called Social Media Excellence and a Side of Fries about the importance of people to McDonald’s) As you might expect, UnMarketing is not your typical marketing and business book. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

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Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

This helps me keep this blog totally advertising-free. More from Convince and Convert You Are Pissed Off at the Wrong Guy Taking Consumer Reviews Viral with Facebook Are you spending enough on digital marketing? I hope to see you logged in at Facebook Success Summit!

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