Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. This means you must adapt to the new reality.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. Not Communicating Effectively—Or Enough This is the one I am most passionate about—partly because it’s critical for advisors trying to retain clients and also because good communication is a major reason those clients refer you to other people.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. Several professionals have sidestepped from using AI in content creation. Does using AI content violate Google’s helpful content guidelines?

Generation 97

Generation Psychographics Content User-Generated Content 97

Vision Edge Marketing

MARCH 23, 2021

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. Integrate these measures to report on performance using scorecards and dashboards. Dashboards must include metrics in these 5 categories: Customer engagement/conversion.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. The foundation of your success begins with defining your product and the problem you’re solving for people. Guest post by Tara Dwyer.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Scoop.it

AUGUST 16, 2022

Email remains the most effective channel to boost business profitability and enhance the brand reputation. You need to have the right thought process and create emails with engaging content and attractive offers that stand out. It can also include user-generated topics. Salient Features of an Effective Newsletter.

Curation 85

Curation Newsletter Business User-Generated Content 85

Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to. Why do marketing newsletters matter? HubSpot’s Marketing Blog.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Convince & Convert

SEPTEMBER 21, 2015

I’m not saying you completely suck at blogging, but there’s always room for improvement. So instead of telling you everything you’re doing wrong, I thought I would sweeten the deal. With these idioms, you will always remember how you can improve your blog. Otherwise, you are very unlikely to get there.

Tips 164

Tips Case Studies Eye-Tracking Blogger 164

ClearVoice

AUGUST 25, 2023

It is especially useful for businesses that target audiences who are already highly familiar with the subject matter. For example, if you sell tools to auto mechanics, you don’t need to generate a lot of content about how a car works or why it’s important to change the oil regularly. Those readers will view you as an expert.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Contently

DECEMBER 26, 2022

Here are some common engagement metrics you can use to showcase how your content impacts brand awareness. You can track Unique Page Views via Google Analytics. Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post? Are you meeting their needs?

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. Providing real value today and consistently into the future will help you connect with customers on a deeper level. They’ll be more likely to remember you, admire you, trust you, and work with your business long term.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Liveintent

DECEMBER 1, 2021

Third-party cookie deprecation and how the industry can prepare and adapt for their eventual departure from the Chrome browser have been the hottest topics of the last few years. Regardless of the reasons and intentions for these changes, however, one thing is sure: the industry must adapt — and quick — to the changing digital landscape.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Liveintent

SEPTEMBER 7, 2021

In this blog post, we’ll explore: Why big retailers have ventured into retail media The advantages retail media networks give retailers How retailers can stay competitive, and the role email will play. Major brands like Walmart, Target, CVS, and Kroger have launched their own retail media networks. Let’s take a closer look.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

Liveintent

APRIL 28, 2021

To stake their claim, health and wellness brands must be strategic in their advertising and marketing approach, which will only become increasingly challenging with the deprecation of the third-party cookie – unless, of course, health and wellness brands know where to look. Why Health and Wellness brands should look to email newsletters.

Advertisements 118

Advertisements Advertising Personalization Mobile Advertising 118

Scoop.it

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. If you’re ready to stop struggling to create quality content and improve your email marketing strategy, then keep reading.

Curation 78

Curation Newsletter Content Deliverability 78

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. In this guide, we share practical content-related advice and examples that you can use to resolve specific ABM challenges, ultimately increasing the efficiency of your marketing campaigns.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Contently

FEBRUARY 1, 2023

Some larger organizations will have a content resource embedded in non-marketing functions that use content. Bottom line: content marketing should take the lead to set goals, define the organization’s core messaging, and establish standards for all content, regardless of who uses it.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Only B2B

NOVEMBER 23, 2021

At some point throughout the sales cycle, marketers must transfer over marketing qualified leads (MQLs) to sales teams as sales qualified leads (SQLs). However, in order for this to happen, the two teams must collaborate — and there is evidence to back this up. Must Read: What Is MQL & SQL and How Do They Differ?

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Optinmonster

MARCH 13, 2023

Are you looking for ideas for your email newsletter signup forms? The more newsletter subscribers you get, the greater your potential revenue. In this article, we’ll share some inspiring newsletter signup examples along with best practices you can use to create your own.

Newsletter 83

Newsletter Examples Template Display 83

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Heck, not all marketing people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Contently

JANUARY 3, 2023

It means we must prioritize AI ethics in a way we never have before. When AI applications improve fairness, equity, and privacy in society, they can be an extremely useful and productive cornerstone. However, if it’s used maliciously, it could be detrimental. AI’s output also must be generated responsibly.

Marketing AI 118

Marketing AI Guidelines Ethics Generation 118

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

How can you increase digital engagement? So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections. So understanding and using customer data effectively, and using AI to make the most of that data, will help you create lasting connections.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest. Thank you for your interest in writing for the Vidyard Blog. Vidyard is a video platform that helps businesses transform communications and drive more revenue through the strategic use of online video.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Scoop.it

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. But the question is; how can you grab your target audience’s attention, create a memorable first impression and achieve these goals with your ToFu content?

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

SmartBug Media

JULY 25, 2023

Marketers are using AI to target the right customers with the right message at the right time. At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

The Lead Agency

APRIL 14, 2024

But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Fingers crossed that will make you buy from us.”

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Golden Spiral

DECEMBER 6, 2018

Is a blog still important for B2B tech marketing in 2019? 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). 55% of companies say blog content creation is one of their top marketing priorities for 2018 onward. 57% of marketers plan to increase their use of blogging specifically in the near future.

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. You are not alone. Whew, we just gave you back the gift of time.) Never be short of ideas again!

Social Media 65

Social Media Media Curation Content 65

Martech

MAY 3, 2023

You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream kitchen (that you just started dreaming about and don’t have the time or budget for yet). You leave the store feeling rushed and like you’re just a number.

Top of Funnel 90

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 90

SmartBrief - Marketing

OCTOBER 9, 2023

Threads’ “For You” feed includes a mix of posts from profiles you follow and recommended content, while the “Following” feed that only shows posts from people you follow. Benefits of using Threads app There are a host of benefits for brands using the Threads platform.

Twitter 52

Twitter Phishing Domain Privacy 52

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? How can you craft headlines that resonate with your audience and drive engagement? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Are you nervous you might not find enough buyers for your new launch? If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Collecting emails is a form of lead generation.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Scoop.it

JUNE 2, 2022

What could go wrong if you were not an effective copywriter? If you plan to take the copywriting job path seriously, you must be ready. To help you out, we list down the most important skills an effective copywriter should possess. Your copies will rake in no helpful engagements, no views, and no shares.

Copywriting 84

Copywriting Top of Funnel Conversion Work Management 84

MKT1

JULY 13, 2023

I love seeing what’s possible when marketers think like product orgs and use the modern tools available to them to make high-value content. So I wrote this newsletter and made a video with some early-stage marketers to help. This newsletter began when I saw a web project shared on LinkedIn from early-stage startup, Anrok.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Lead Liaison

DECEMBER 28, 2017

Business blogs have become one of the most powerful and cost-effective marketing tools available. Done well, blogging allows companies to share important information about themselves or the industries that they are a part of, create brand awareness, educate their audience, and perhaps most importantly, generate leads.

Business Blogging 56

Business Blogging Sales Qualified Leads Lead Liaison Generation 56