Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Recommended Resource: Need to jumpstart your content marketing results?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Top Rank Marketing

JANUARY 24, 2024

It is the framework that guides your approach to gaining visibility in search engine results pages (SERPs) for terms valuable to your business. It is the framework that guides your approach to gaining visibility in search engine results pages (SERPs) for terms valuable to your business.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Velocity Partners

FEBRUARY 20, 2024

Coincidentally, we recently explored this very topic in this blog post. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface. I’m talking about mapping out your baselines to establish your team’s goals and priorities.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Inbox Insight

OCTOBER 19, 2023

Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Top Rank Marketing

FEBRUARY 19, 2024

If you’ve put substantial effort into creating content for the platform only to watch it fall flat with minimal reach and engagement, you’re not alone. But there are plenty of publicly available details and insights to help you shape your content strategy – including recent revelations from LinkedIn itself.

Linkedin 90

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 90

SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? That doesn’t leave much room for growth in your marketing efforts, After moving to a paid plan, you may find Mailchimp’s email marketing features lacking and the price increases unsustainable. You’re not alone.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Launch Marketing

JANUARY 11, 2024

When you get excited to launch your product or company, it can be easy to get weighed down by the amount of planning it takes to put a launch together. Focusing on four essential marketing fundamentals will go a long way toward building a solid foundation for the success of your B2B business. But where do you start?

Lead Generation 103

Lead Generation B2B Marketing Lead Scoring Lead Ranking 103

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go! Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Scoop.it

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. Some have probably whispered account-based marketing (ABM) in your ear, and you want to dig this topic deeper. Here are some reasons why ABM should become your priority now.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. Well, maybe a sympathy purchase from your Mom and a nickel from that nice elderly neighbor. The same is true for your landing page.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Binary Demand

JUNE 12, 2023

Success requires personalized, targeted messages that highlight your brand’s strengths. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. The answer to your question lies in the statistics listed below. Let’s dive in! billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Success requires personalized, targeted messages that highlight your brand’s strengths. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. The answer to your question lies in the statistics listed below. Let’s dive in! billion by 2027.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

seo.co

SEPTEMBER 13, 2021

When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy. When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Lake One

JULY 27, 2023

Most companies measure the success of their marketing efforts by how prospects move through the funnel. For example, you can: Track customer interactions across all channels, including website visits, email, social media , and phone calls. It allows marketing and sales teams to see their customer’s end-to-end journey within HubSpot.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Sharpspring

DECEMBER 22, 2020

Making the most of your digital marketing efforts starts with selecting the right tools. Digital marketing works best when all of your efforts are synchronized across channels and when they don’t require time-intensive manual processes every time you want to launch a new campaign. Types of Marketing Tools. CRM Systems.

Marketing Automation Services 94

Marketing Automation Services Paid Search Agency Tools Enterprise Management 94

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Hubspot

MARCH 27, 2023

Figure out what you’re selling Are you going to offer all your business’ services online? How much are you going to price your services? This foundational step will help you figure out what your target audience is, which is the next step to selling services online. Now, e-commerce is booming and here to stay.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Binary Demand

MARCH 1, 2024

Here’s a refined version of your attributes for an ideal AI platform: Data harvesting and enrichment: In AI marketing B2B , the platform should excel in gathering data, enriching it in real-time, and ensuring top-notch security standards backed by robust service level agreements (SLAs), guaranteeing 100% accuracy.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Contently

MARCH 11, 2020

By addressing each point this way, we described how this success could only be attributed to the campaign at hand (and not any other marketing efforts from the brand). You’re writing a case study, not an essay, so make your points and wrap it up. Also think about simplicity from a design perspective. Get permission first.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Brandpoint

SEPTEMBER 17, 2020

One of the most important lead generation tactics you have at your disposal is your website. Optimizing your landing pages — whether it’s your main homepage or specific product pages — is how you can draw people in through unbranded searches and eventually get them to contact you. Download an eBook?

Lead Generation 118

Lead Generation Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 118

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

seo.co

FEBRUARY 10, 2022

For most online marketers, success boils down to how much revenue your campaign generates. Working with five great bottom-of-the-funnel leads is better–and will result in more revenue–than 100 irrelevant or uninterested leads from some tangential whitepaper download on your website. How to Filter Your Leads for Quality.

Paid Content 97

Paid Content Top of Funnel Sales Qualified Leads Lead Ranking 97

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? By using growth hacking techniques to gain traction and skyrocket your customer acquisition. By using growth hacking techniques to gain traction and skyrocket your customer acquisition. But growing your email list can be slow going.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Martech

SEPTEMBER 16, 2022

Unlike paid advertising, content marketing primarily uses organic approaches to attract and engage customers. guides, articles, blog posts, graphics, videos, social posts, etc.) It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. Additional reading.

Digital Asset Management 132

Digital Asset Management Paid Content Work Management Marketing Management 132

Navigate the Channel

JUNE 2, 2023

What served your construction company website a few years ago (hello, online brochure) won’t cut it today—if you want to drive traffic and generate leads. For the navigation and design, call us to start a conversation about how we can help. For the marketing efforts, read on.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

ConvertKit

NOVEMBER 20, 2020

Why focus on growing your email list in 2021? 3 steps to growing your list for free. Ready to start growing your email list in 2021? Email can do amazing things for your business, like sell online courses , book your freelance services , and drive hordes of traffic to your store. Jump ahead. Here’s why.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Optinmonster

FEBRUARY 6, 2023

It’s not a physical object like a book or clothing item that you can hold in your hand, but it’s still something customers can use and enjoy. You can download or stream these products on your device and use them whenever you want. This keeps your profit margins high. What is a Digital Product?

Examples 91

Examples Product Work Management Marketing Management 91

Unbounce

MAY 27, 2021

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. How can you bring a bit of Daniel into your efforts? The next step was to advance the paid search strategy, leading to an increase in the overall conversion rate by 40-50%.

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

Optinmonster

DECEMBER 5, 2022

The stages of an email marketing or sales funnel are: Awareness Stage: the buyer knows about your brand, product, or service. Interest Stage: the buyer likes the benefits of your product or service. Your email list is an asset that you have complete ownership over, unlike social media or PPC ads. Sounds like magic, right?

Top of Funnel 74

Top of Funnel Marketing Funnels Email Marketing Conversion 74

SmartBug Media

FEBRUARY 1, 2021

Launching a new website isn’t the end of the design process. Much of your site’s performance success derives from early planning: developing SMART goals, benchmarking key stats, knowing your audience, mapping out site structure, and optimizing for mobile. Web Design Mistake #1: Thinking, “Analytics? Social media?

Design 84

Design Paid Search Agency Landing Pages Marketing Analytics Tools 84

Oktopost

JUNE 14, 2021

Demand generation involves an array of techniques used to enhance the exposure of your brand. It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . What Is Demand Generation?

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

BOP Design

DECEMBER 17, 2019

Even if leads are pouring in and your sales team can’t stop closing deals, it’s important to evaluate your marketing efforts. Where Do Your Leads Come From? Your B2B content marketing may not be a high lead-generation tool for your firm, but it’s likely an important part of the relationship management process.

Work Management 98

Work Management B2B Marketing Paid Search Agency Content Marketing 98

Unbounce

JULY 14, 2020

Not so much when it comes to your visitors’ email addresses. You likely don’t have to look further than your own inbox to see why—there’s no shortage of companies ready to flood you with their latest and greatest offers. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Optinmonster

JUNE 22, 2023

With the right tools and knowledge, you can have your small business website up and running in just a few hours. Instead, you’ll be empowered to create and maintain your own business website. Why not just put up a free page on social media? Social media algorithms and usage rules can change in an instant.

Small Business Marketing 87

Small Business Marketing Marketing Websites CMS Development Business 87

Unbounce

FEBRUARY 7, 2019

Landing page SEO is a tricky proposition. Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145