Launch Marketing

AUGUST 7, 2019

As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website. The first step to take when brainstorming new ideas is to see what is trending in your industry.

B2B 132

B2B Aggregators Keywords Curation 132

Webbiquity

MAY 30, 2023

” It’s not surprising that increasing sales revenue was the top goal (at 67%) among B2C marketers, where marketing is responsible for driving in-store and online traffic, and sales professionals (other than for big-ticket items) generally play a smaller role. ” 5) Social media is most popular, but search is most important.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. Which ones are trends? More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

Choozle

MARCH 20, 2024

In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. Video Streaming Market Just how big is the video streaming market? Video Streaming Market Just how big is the video streaming market?

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Marketing Insider Group

DECEMBER 18, 2023

Sharing Top-Performing Content: Sharethrough Image Source: X Sharethrough provides brands with a native advertising platform, which allows marketers to serve their branded content within publisher editorial streams, matching the look and feel of each publication. Why BuzzSumo? Ready to maximize impact with paid content distribution?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? There are 3 major trends in the digital marketing industry I think everyone will be talking about. Content Marketing Institute annual survey on Content Marketing Trends. The second bug trend is AI-generated content. My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Stevens & Tate

FEBRUARY 3, 2023

Over the past decade, there has been the perception that inbound marketing tactics, such as publishing blog content and expanding brand recognition by maintaining a strong social media presence, has eclipsed many outbound marketing tactics; however, this isn’t altogether true.

Advertisements 123

Advertisements Advertising Effectiveness Television marketing 123

KoMarketing Associates

JUNE 25, 2019

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. Live Streaming. 78% of online audiences are already watching video on Facebook Live. Even LinkedIn is slowly rolling out live streaming.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. However, one of the most important discoveries, part of the “next normal,” is the increased preference for and predisposition of customers towards online self-service. Conversational marketing via the use of live chat will be on the rise in 2021.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Spiralytics

FEBRUARY 7, 2024

For example, if you publish a blog on your website, you may use a social media team to disseminate this content across social networks. You can choose specific dates and times, tailor posting schedules to each platform’s peak engagement hours, and even create queues for ongoing content streams. Don’t just set it and forget it.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. Maybe some of your blog posts could be livened up and attract new readers if you add some video snippets to share in social media.

Trends 158

Trends Video Marketing Correlation Business 158

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Support existing keyword targets by providing cross-links through new blog posts generated.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

Oktopost

NOVEMBER 22, 2023

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. Keeping up with the latest trends enables you not only to maintain a fresh online presence but also to be able to capitalize on emerging opportunities. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Zoominfo

MARCH 15, 2018

Welcome to our seventh installment in our series of B2B blog post round-ups. If you’re not familiar with the ZoomInfo blog, these monthly round-ups feature blog posts, articles, and guides the ZoomInfo team has contributed to outside publications. And there you have it—our March B2B blog post round-up. Continue Reading.

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Matchcraft

MARCH 28, 2023

In this blog post, we will discuss some of the top digital advertising trends in Europe that every ad agency and reseller must know in 2023. Video Advertising Video advertising is another growing trend in Europe. Online video ad spend to rise from US$95 billion in 2024.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Zoominfo

JUNE 19, 2018

Live video isn’t just a hot trend– it’s changing online content as we know it. In fact, live-streaming currently accounts for two-thirds of all internet traffic and is expected to jump to 82% by 2020 ( source ). And, other video streaming statistics support this. Live stream a product reveal. Need some ideas?

Video Marketing 207

Video Marketing B2B B2B Thought Leadership Broadcasting 207

Webbiquity

JUNE 21, 2022

This is crucial because in today’s fast-paced, multi-channel business landscape, people are turning to online sources to discover information that’s accurate and helps them solve common and complex problems. Having a brand that rides trends, remains relevant, and speaks in a unique voice is a foolproof way of getting recognized at a glance.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Biznology

NOVEMBER 4, 2020

This still happens, but nowadays, such a large share of B2B business is conducted via online video. It makes sense to have a video budget as a resource for boosting your brand by enlivening everything else that you do online — from customer meetings, to social media, to text content like white papers and blog posts.

Budget Programs 151

Budget Programs Video Marketing Content B2B Sales 151

Salesforce Marketing Cloud

JANUARY 12, 2024

Evaluate the market and conduct some research Conduct market research to see where you can level up or shift to accommodate new business streams. Big trends like consumers embracing ecommerce and businesses leaning into digital transformation are being accelerated with every new tech development.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. This month, we dive into the revival of an infamous fast food mascot and explore current trends to watch out for in the summer of 2023. Click here to read more. Read more here.

Trends 86

Trends Paid Search Agency Planning Advertising Agencies 86

Navigate the Channel

OCTOBER 20, 2023

Most people who are somewhat familiar with search engines and the web understand that implementing keywords and key phrases in online content enhances search engine optimization (SEO). However, there is much more to SEO than simply jamming important words and phrases into a homepage, social media or blog content.

SEO 65

SEO Ad Frequency Keywords CAN-SPAM 65

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. Let’s start with general statistics and trends to give you a wide overview of the industry: 1. billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. It’s also much easier to update these online courses as there’s no curriculum regulations or committees to stand in the way. Get MarTech! In your inbox.

Marketing AI 98

Marketing AI Training Generation Budget Programs 98

ClearVoice

SEPTEMBER 22, 2023

The engagement between healthcare companies and their patients is now bridged by various content types, such as articles, micro videos, live streams, and augmented reality (AR) and Virtual reality (VR), just to name a few. Content focusing on mental health advocacy Currently, there isn’t enough reliable information about mental health online.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

ClearVoice

SEPTEMBER 22, 2023

There are consistent questions, trends, and wrongfully perceived issues that, when left unanswered, may cause potential investors to shy away from investing. Aside from the nuances, the real estate industry is perpetually evolving with new trends and tools. The real estate sector is teeming with nuances. Use the tips below.

Ideal Customer Profiles 52

Ideal Customer Profiles Terms and Conditions Content Bandwidth 52

Marketing Insider Group

SEPTEMBER 16, 2020

A few weeks ago, I received an email from my good friend James Tennant from Converge that looks at trending keywords and phrases, as well as related questions and propositions from a range of B2B topics. It identified “LinkedIn Stories” as an important search trend for us in marketing. It all comes back to content.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. blog posts, articles, videos, etc.),

Digital Asset Management 112

Digital Asset Management Work Management Marketing Management Digital Experience Platform 112

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. 22 Live-Streaming Statistics for B2B Marketers.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Webbiquity

MARCH 1, 2018

In the world of online marketing, an influencer is a like a mutual friend, bridging your brand and your target audience. They will not only connect their online community with you, but also improve your social media exposure, boost user engagement and conversions, and drive more traffic to your site. Photo by William White on Unsplash.

SEO 224

SEO Opinions Transparency Communities 224

Top Rank Marketing

DECEMBER 22, 2023

The post Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Marketing AI 78

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 78

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each. Before we dive in, what is a blog ? Speaking of the benefits of a blog, we mentioned some of them above. Benefits of Blogging.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

SocialPilot

DECEMBER 6, 2023

You can find more tips on the Facebook algorithms change blog. Context: As a video streaming platform, YouTube also gives preference to videos that viewers often watch together, and those related videos end up alongside the video you stream. Check out our blog to learn more about Youtube’s algorithm.

Social Media 82

Social Media Paid Content Media Lead Ranking 82

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Valasys

APRIL 25, 2024

Advertisers can track key metrics such as impressions, clicks, conversions, and ad spend, enabling them to measure ROI, identify trends, and make data-driven decisions to optimize their campaigns.

Advertisements 40

Advertisements Advertising Marketing AI Mobile Advertising 40

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. TikTok became the most downloaded app in 2021 and has continued that trend in 2022. It’s not one of the top content marketing trends for brands large and small. Online communication platforms can also be used to create niche communities.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Go Beyond SEO

SEPTEMBER 24, 2020

The Trends You Can’t Ignore: Online Shopping Craze. billion online during the second quarter of 2020 alone. Increasing the average dollar spent online by 10-30% more. Market trends predict that these numbers will increase in the future. And that is a trend that is not about to change anytime soon!

Paid Content 122

Paid Content SEO Paid Search Agency Mobile Advertising 122

ClearVoice

MARCH 7, 2022

These basic principles , based on a global study, summarize the trends that content marketers worldwide have observed. Some of the key trends around content in Asia include: The proliferation of apps. As in many markets, online shopping is driving growth. “Humanized content” is No.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105