SmartBug Media

DECEMBER 13, 2021

The more data you put in the hands of a marketer, the more informed and strategic their decisions become. That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. Below we outline: What UTM tags are and how they work.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Adobe Experience Cloud Blog

JANUARY 4, 2017

said no email marketer ever (unless it was sarcastic). Luckily, we have ALT tags, which are alternative text tags for images. What is an ALT Tag in Email Marketing? A n ALT tag is coded text that is visible to the user when an image cannot be displayed. Think of ALT tags as your backup plan.

Tagging 110

Tagging Email Marketing Planning Marketo 110

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. You might be asking questions such as “How long should a blog post be?” You might be asking questions such as “How long should a blog post be?” How Long Should a Blog Post Be?

Content Marketing 127

Content Marketing Paper Content SEO 127

KoMarketing Associates

MAY 14, 2019

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. Title tags might be the most important, individual factor on a web page or post. Optimize Your Title.

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 94

Social Media Social Marketing Marketing & Strategy Marketing Strategy 94

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. all blog posts) Yes(?)

Marketing Analytics Tools 343

Marketing Analytics Tools Analytics Google Work Management 343

Envy

JULY 13, 2022

Most of us in the content industry have written a fair few blogs, some have flopped and some have hit the jackpot. They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog. It really sucks to see your blogs dropping in traffic, but all is not lost. So what did we do?

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

Top Rank Marketing

MAY 13, 2024

Keys to an effective YouTube SEO strategy As with any content marketing, a great video SEO strategy takes great content. Optimize the video title A title is just as important to a YouTube video as a headline is for your blog posts. YouTube tags are the other crucial add-on that can help your video show up in search.

Youtube 120

Youtube SEO Ad Building Marketing & Strategy 120

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Broaden the show’s marketing reach. Next, consider repurposing your podcast content in your marketing and thought leadership efforts. Preparation is key.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

ClearVoice

APRIL 25, 2022

The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is. Activities include content creation, complete with title tags, meta tags, keyword density, image optimization, and descriptive headers.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. Does your content reach the right people? Engagement.

Social Media 134

Social Media ROI Social Marketing Media 134

TrustRadius Marketing

MARCH 2, 2022

It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social media presence is more than a simple checkbox step in establishing your business’s credibility. 54% of social media browsers use social media to research products.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Top Rank Marketing

AUGUST 18, 2023

trillion, according to newly-published DEI report findings, and Marketing Dive recently took a look at some of the opportunities and challenges businesses are facing. percent during November to 13 percent, according to recently-released data. businesses $5.4

B2B Marketing 92

B2B Marketing Linkedin B2B Social Marketing 92

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Act-On

SEPTEMBER 24, 2023

But for those who need a quick primer, here’s a basic SEO definition in marketing. More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. Not necessarily.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today.

Tactics 118

Tactics B2B Marketing Advertising Agencies Paid Search Agency 118

Webbiquity

MAY 30, 2024

Marketing efforts for growing your startup company using existing social network platforms are within those controllable factors, and as such should be maximized. SEO for Your LinkedIn Page For new business startups, market visibility is crucial. Continue connecting by reposting their content and tagging them.

Startups 169

Startups Linkedin Enterprise Management Work Management 169

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. We've all been there.

Promotion 93

Promotion Aggregators Advertising Mediums Youtube 93

Webbiquity

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Through social listening. In fact, almost 61% of businesses currently have a social listening system. Customer-centric strategies.

Customer Satisfaction 150

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 150

Hubspot

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and, in turn, results. Best Blogging Platforms.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 94

Enterprise Management CMS Development Marketing Automation Services Marketing Management 94

Martech Advisor

SEPTEMBER 15, 2019

Lilach Bullock tips on what types of social media marketing tools you should get and why and what features to look for when choosing a tool. There are always challenges that come up when running social media marketing campaigns. The point is, you need tools to get the best possible results from social media.

Social Media 106

Social Media Social Marketing Tools Media 106

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. People may find your company’s products on social media. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Why should you integrate email with social media strategy?

Social Media 76

Social Media Email Marketing Social Marketing Marketing Strategy 76

Contently

MAY 11, 2024

It’s critical to ensure your website, blog, and anywhere else you publish content is mobile-friendly. For example, you could engage with a local food blogger or critic and ask them to post to their social media or review sites. Don’t forget to amplify their content on your own website, blog, and social accounts.

SEO 146

SEO Effectiveness Marketing & Strategy Content 146

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Andy’s been offering digital marketing advice to well over a thousand businesses for 20+ years. Andy Crestodina explains how to keep your blog relevant and successful: Why is an organization’s blog still a channel worth investing in?

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. For more, see this recent blog post from IBM on the sources of bias in AI, with examples). Will these kinds of tags affect your customer satisfaction? Minutes add up to hours fast.

Digital Asset Management 101

Digital Asset Management Work Management Marketing AI Marketing Management 101

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

Social Media 158

Social Media SEO Cost Per Click Media 158

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. But, once you’re finished, you’ll have a perfectly crafted article that’s a key piece in your content marketing strategy. The Benefits of Guest Blogging. Guest posting on high-quality websites is an effective inbound marketing technique.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Thinkers360

JUNE 2, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Score: 32.21

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

SmartBug Media

MAY 21, 2020

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. Step 2: Write the Social Posts.

Social Media 71

Social Media Media Tips Buyer Personas 71

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Scoop.it

MAY 30, 2024

If you’re a blog owner, curating content is like being a trusted guide. Guest blogging, podcast invites, and webinars are all common results of good collaboration. In research compiled by Search Engine Journal this year: 35% of marketers consider generating content ideas one of their greatest challenges.

Curation 92

Curation Copyright Paid Search Agency Content 92

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. That’s why we’re such big fans of quick and efficient marketing graders. That’s why we’re such big fans of quick and efficient marketing graders.

Social Media 72

Social Media Social Marketing Media Dwell 72

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Circle Studio

OCTOBER 31, 2019

While most people are familiar with hashtags, many B2B marketers don’t know the best way to use them or may even consider them irrelevant to their social media strategy. When you use hashtags, anyone who follows or searches for that hashtag can see and interact with the posts you’ve tagged. Find your niche. Pain points?

Social Media 68

Social Media Social Marketing B2B Marketing Media 68

ClearVoice

JUNE 6, 2024

In this post, we’ll break down renting vs. owning keywords by exploring the two types of search marketing, how to integrate them into your strategy, and how to achieve success. With organic search marketing, the goal is to incorporate the keywords for your industry into your content marketing in an SEO-friendly manner.

Paid Content 52

Paid Content Keywords Paid Search Agency Marketing Management 52