Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today. To achieve that result, it is best to hire a website designer.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Vidyard

JANUARY 24, 2022

There’s a whole world of great free sales content out there to help you do your job better. So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. Maybe you prefer a curated sales newsletter delivered straight to your inbox each day.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Webbiquity

APRIL 26, 2022

If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? Of course, if you’re a regular reader of this blog, you’re probably an outstanding writer. But on the off chance you’re not, and you are determined to be a better writer, practice.

Copywriting 361

Copywriting Budget Programs Content High Quality Lead 361

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Act-On

FEBRUARY 16, 2024

As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). 5 Best Practices for Setting Up Email Nurturing Campaigns Setting up a new email nurturing campaigns can be tough.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Webbiquity

JULY 21, 2020

But for now, AI simply requires too much data and computing power to make it practical to perform high-level tasks like language recognition. Myth #2: AI will fundamentally transform marketing practices. Here are nine of the top AI-based tools for marketing and sales professionals. 10 AI-Based Marketing and Sales Tools.

Marketing AI 345

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 345

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. An effective strategy optimized for conversion is guaranteed to not only increase your business’s content conversion rate, but also gain more traffic, prospects, loyal customers and sales revenue.

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. The B2B ecommerce market, however, accounted for $1.8

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Train your employees.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Vision Edge Marketing

OCTOBER 3, 2023

This ensures that insights are not only generated by specialized teams but are accessible and understood by various departments, enabling data-driven decision-making across the board. As part of being a well-prepared treasure hunter, you will need to assemble a skilled Sales and Marketing team to spearhead the customer acquisition efforts.

Acquisitions 205

Acquisitions Lead Ranking Loyalty Lead Scoring 205

Seismic

APRIL 24, 2024

Building a sales enablement program is like building a house. Just as a well-designed layout and skilled craftmanship are essential for building a home, establishing an effective enablement program requires intentional planning and thoughtful execution. This foundation will guide every step of your enablement journey.

Work Management 45

Work Management Thought Leadership Advertising Benchmark Customer Satisfaction 45

Webbiquity

APRIL 5, 2023

This post provides practical guidance for choosing the right digital asset management software for your business needs. Digital Asset Management (DAM) Software is a centralized platform that enables a business to efficiently store, organize, manage, retrieve, and distribute digital assets. What is DAM Software?

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Marketing Insider Group

MAY 2, 2023

Your business owns this data, so as long as you’re practicing good privacy habits, everything will be safe and secure. As you know, zero-party data enables engaging content, which leads to attracting and retaining loyal customers, ultimately resulting in boosted sales and revenue.

ROI 232

ROI Webinar Metrics Privacy Content 232

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. In AI and B2B marketing , the goal is securing sales. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Seismic

MAY 18, 2023

Over the years, we’ve partnered with thousands of organizations on their journey toward enablement maturity. Through these relationships, we’ve developed a maturity framework for what makes good enablement. This is the final post of our five-part blog series and provides an outline of Seismic’s Enablement Maturity Growth Framework.

Cross-Selling 97

Cross-Selling Consulting Advertising Agencies Work Management 97

Webbiquity

MAY 9, 2023

What’s the best approach for creating that strategic plan? These are among the key questions for marketers to ask when determining how best to reach their goals. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? What are the potential benefits, and how will they be measured?

Social Media 310

Social Media Social Marketing Planning Tips 310

Vision Edge Marketing

OCTOBER 31, 2023

Spotlight on the 3 Merits of Segmentation Segmentation enables you to divide the vast market galaxy into distinct clusters, each representing a set of specific target markets and customers. It enables you to identify untapped opportunities, outshine rivals, and carve a unique niche in the market.

Segmentation 194

Segmentation Lead Ranking Work Management Marketing Management 194

Leadspace

NOVEMBER 16, 2022

In the last two blogs I discussed how to discover your TAM and assign territories, and then how to determine where to focus your sales & marketing efforts by using AI/ML models to score leads and understand who is ready and able to buy your product. What makes a segment more “closeable”?

Segmentation 126

Segmentation Campaigns Lead Ranking Classified Ads 126

Vision Edge Marketing

OCTOBER 10, 2023

Seventy-two percent of participants in the State of Business Process Management study agree or strongly agree that BPM practices and technologies have led to improvements in their organizations. Customer-Centricity : Process mapping enables businesses to better understand and address customer needs and preferences.

Process 229

Process Optimization Work Management Marketing Management 229

Webbiquity

NOVEMBER 23, 2021

This means that elements of UX have been integrated into SEO best practices. Using the right keywords enables Google to rank your content on the basis of relevance to the searches users carry out online. What does matter is using your target keyword phrase strategically, keeping in mind best practices for on-page SEO.

Design 273

Design SEO Keywords Marketing Analytics Tools 273

BenchmarkONE

APRIL 8, 2020

Doing: Blog posts that are being written. This way, my natural prejudices don’t get in the way of hiring the best candidate. I’ve found the best editors are also good writers, which is why I prefer to recruit editorial positions internally when possible. Enable a Certain Level of Autonomy. Hire a Skilled Editor .

Content Marketing 137

Content Marketing Ad Building Planning Paid Search Agency 137

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Lead Liaison

NOVEMBER 22, 2022

In the sales world, you have a lot to keep track of: new leads, existing leads, who needs follow-up, who still needs a touch, contracts sent, contract returned, and so much more! With multiple prospects and stages to track simultaneously, sales professionals need convenient ways to stay organized and focused on the target ahead.

Order 98

Order Sales Qualified Leads Lead Liaison Leads 98

SmartBug Media

APRIL 12, 2019

Do you want to implement a top-notch sales enablement strategy or do you need to take your approach to the next level? Advice from experts can expand your knowledge and guide you to achieve a successful sales enablement program. Their sales blog covers a wide variety of topics that appeal to both marketers and sales reps.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

Marketing Insider Group

NOVEMBER 16, 2021

And in the spirit of Steve Jobs, I love to use the term “ Insanely Great ” to describe my best “ah hah” moments (known by some as “epiphanies”). Sales Enablement is a Key Core Competency. For years I have written about the key “ah hah” moments I gained from these experiences. The Thought Leadership Journey is Here to Stay.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Webbiquity

FEBRUARY 21, 2023

In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. Then they reached out to influencers one at a time, developed campaign ideas, negotiated pricing, and manually tracked results as best they could. In our case, that works well.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Seismic

MARCH 22, 2021

Although digital transformation in sales has always been on the horizon, 2020 and the COVID-19 pandemic have greatly accelerated its adoption. Today we released the findings from our research in the Seismic Annual Sales Enablement Benchmark Report (2021): Decoding the Best Practices of Visionaries.

Advertising Benchmark 72

Advertising Benchmark Paid Search Agency Correlation Digital Transformation 72

Lead Liaison

DECEMBER 1, 2022

Best Practices for Transcribing Business Cards and Contact Information. I determined they’re not very accurate, constantly require fixing and tweaking, lack integration with sales and marketing systems, and don’t fit the needs of marketing teams. The best method for your business depends on your use case.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

ClearVoice

JUNE 14, 2022

Especially if you’re creating B2B content intended to strengthen your brand, conversions, and sales. Keep reading to learn how to write engaging blog posts that support your business, the different kinds of blogs, and key strategies you can use to write effective B2B blog content. What is a B2B blog post?

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Seismic

NOVEMBER 21, 2023

Great sellers aren’t born; they’re made — and they’re made with the help of sales coaching. For more than 12 years, we’ve had a front-row seat to what great sales coaching can do for sellers, sales culture, and the bottom line. So, decide which outcomes you’re after, and work backward. Play video 4.

Tips 59

Tips Peer-to-peer Work Management Training 59

Inbox Insight

APRIL 22, 2024

This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. In today’s market, consumers conduct thorough research before engaging with sales teams. Boosted sales and revenue When executed effectively, lead generation can significantly increase sales and revenue.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Heinz Marketing

JULY 28, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the fast-paced world of B2B sales and marketing, the key to achieving outstanding results lies in the art of marketing orchestration. Alignment of Sales and Marketing : Effective marketing orchestration bridges the gap between sales and marketing departments.

Planning 93

Planning B2B Marketing Lead Ranking B2B 93

Seismic

MAY 4, 2023

Over the years, we’ve partnered with thousands of organizations on their journey toward enablement maturity. Through these relationships, we’ve developed a maturity framework for what makes good enablement. This blog is the third in a series of five posts that will outline the Seismic Maturity Growth Framework.

Allocation 76

Allocation Terms and Conditions Marketing Analytics Tools Training 76