Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Each video is more than just a play button. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Marketing Insider Group

MAY 15, 2023

Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI. This means that experimenting and researching each channel is essential to determine which resonate best with your audience. This includes blog posts , eBooks, whitepapers, webinars, and more. Video Marketing. Social Media.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. The B2B ecommerce market, however, accounted for $1.8

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. But there’s something to be said for taking a quick break during the day to catch up on the latest trends, best practices, and breaking industry news. Here are our ten recruiting blogs to bookmark today. We get that.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Webbiquity

OCTOBER 21, 2022

Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success. Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success. Image credit: Mohamed_Hassan on Pixabay.

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. An effective strategy optimized for conversion is guaranteed to not only increase your business’s content conversion rate, but also gain more traffic, prospects, loyal customers and sales revenue.

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

Webbiquity

FEBRUARY 16, 2023

Marketing and sales have been impacted by the economic downturn, with many companies looking to downsize to reduce costs — Goldman Sachs is one major firm that just laid off 3,200 employees for this reason. Immersive, 360-degree 3D meetings deliver a better sense of togetherness than plain old video conferencing. billion by 2027.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

Webbiquity

MAY 17, 2022

Businesses must commit more resources to their virtual events to more closely emulate the in-person experience needed to make consistent sales. Start with the small details like providing webcams and professional video filters. Image credit: Helena Lopes on Unsplash. So, what does the future of remote work mean for B2B companies?

Organization 303

Organization B2B B2B Sales Training 303

Marketing Insider Group

MAY 18, 2020

One of the best ways to gain trust and credibility is through thought leadership. We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Scoop.it

JULY 5, 2022

It may come as no surprise that most readers will want to read posts that interest them , as opposed to long-winded articles that are nothing more than sales pitches. Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Supplement Written Content with Video. Know Your Audience.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

Webbiquity

JULY 21, 2020

But for now, AI simply requires too much data and computing power to make it practical to perform high-level tasks like language recognition. Myth #2: AI will fundamentally transform marketing practices. Here are nine of the top AI-based tools for marketing and sales professionals. 10 AI-Based Marketing and Sales Tools.

Marketing AI 345

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 345

Webbiquity

APRIL 19, 2022

Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship. They’ll recommend you because they honestly believe you are the best business for the job. You are aiming for honest, human interaction, as opposed to a hard sale.

Ideal Customer Profiles 332

Ideal Customer Profiles Practices Case Study Case Studies 332

Marketing Insider Group

JANUARY 31, 2023

7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic. These kinds of relationships require an ongoing dedication to industry best practices and developing professional standards.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Webbiquity

MARCH 1, 2022

As marketing budgets are restored, marketers plan to spend more on marketing technology , particularly in areas like virtual event platforms , AI tools for marketing and sales, personalization, and chatbots. Blog posts about marketing technology, for example, tend to have a limited shelf life, as technology evolves quickly.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Webbiquity

MARCH 7, 2023

Long-term engagements are beneficial for consultants or agencies as well as the clients who work with them. But it takes the right mix of factors to build productive, lasting client-consultant relationships. Image credit: Amy Hirschi on Unsplash For consultants and agencies, long-term client relationships mean steady income. Bill for the 15 minutes.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. Avoid direct sales messages in this type of content. Quick Takeaways.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

NOVEMBER 29, 2022

If not, you may be able to make a handful of basic accessibility improvements, such as adding alt text to images or captions to videos, that make a major difference in enhancing accessibility. Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Your website isn’t user-friendly.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Webbiquity

APRIL 5, 2023

From images and videos to marketing materials and social media content, these assets play a vital role in enhancing brand awareness and credibility. This post provides practical guidance for choosing the right digital asset management software for your business needs. Affiliate sales support independent publishing.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Convince & Convert

FEBRUARY 21, 2024

Companies that best adapt to AI impacts will consider and respond to all of these considerations. Best Practice Training This is a great place to start if you have not already hosted company-wide training on ChatGPT best practices. Even if you have a rule against it, your employees probably use ChatGPT for work.

Training 154

Training Lead Ranking Phishing Paid Search Agency 154

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

ClearVoice

OCTOBER 6, 2020

When was the last time you thought about what your blog actually does? A blog brings people together. People-pleasing is a big part of blogging and the blog topics your team decides upon are a critical part of pleasing your audience. It gets old, fast — especially when the same people are always the blog idea people.

Planning 111

Planning Stats Creativity Paid Search Agency 111

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Vidyard

SEPTEMBER 27, 2022

Sales enablement is the advocate, teacher, and behind-the-scenes supporter of sales teams. Their singular focus is to anticipate the needs of sellers so they can do what they do best: close deals. In this article, I’ll define the function of sales enablement—what we do and why we do it—and how to help your sellers succeed.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Only B2B

MARCH 6, 2024

But there are a lot of factors littering the path of lead conversion [time, sales, team, and more]. However, lead generation and lead qualification are often used interchangeably- they represent distinct yet interconnected stages within the marketing and sales funnel. Generic mass leads are non-real for driving results.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Vidyard

JULY 29, 2022

If you spend all your time crafting the perfect email and neglect the subject line, that’s a 50% margin for error, lost sales, and lost revenue. The Best Sales Video Email Tool Record and send sales videos for free. Video Benchmarks for Creation and Publishing 1.1 Video Benchmarks for Content 2.1

Practices 96

Practices Examples Best Practices Outreach 96

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Stelzner He is the founder of the Social Media Examiner blog. Are you ready?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? What is Video for Sales? Benefits of Video for Sales Emails 2.1 Video Sale Letter Template 5.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

BenchmarkONE

MAY 12, 2020

To help you stay afloat, we recommend keeping up to date with a variety of content marketing blogs. A great blog will help break down the basics — both old and new — so that you can stay on top of the game and excel in your marketing strategy , even when it seems like there’s always so much to learn. Content Marketing Institute (CMI).

Content Marketing 59

Content Marketing Planning Content Paid Search Agency 59

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? What’s working? What are the reliable tactics that deliver?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Trade Press Services

MARCH 4, 2024

Whether your goal is to acquire leads, boost sales, or increase conversions, content is vital to moving people through the buyer’s journey. From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80