FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. Power of Influencer Marketing in B2B SaaS In the past decade, the marketing landscape has taken a huge turn.

Case Study 90

Case Study Case Studies Work Management Studies 90

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Rev

SEPTEMBER 13, 2023

Want to increase the lifetime value of your existing accounts with customer expansion (aka account expansion) strategies? Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? When should you pitch those customers additional offerings?

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. Why Account-Based Marketing is Becoming More Popular in SaaS The SaaS market is proliferating, and competition is increasing. According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

SmartBug Media

AUGUST 4, 2023

Every business, regardless of size or industry, understands one thing: Keeping customers happy is a key factor of success. This is especially true for software-as-a-service (SaaS) businesses, in which customer happiness directly influences the ability to minimize churn, drive recurring revenue, and achieve sustainable growth.

Enterprise Management 92

Enterprise Management Marketing Automation Services Work Management Churn Rate 92

Only B2B

MARCH 6, 2024

And what creates the curves and turns in the journey is- marketers and salespeople focusing on the vanity metrics like: Impressions and clicks. Qualified leads demonstrate a greater potential to convert into paying customers, making them more valuable for your sales team to pursue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Marketing Insider Group

FEBRUARY 27, 2023

By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. Customers are more likely to engage with authentic brands because they have a clear idea of what a brand is all about. Timeline Achieving your business goals sounds great, right?

Lead Ranking 252

Lead Ranking Planning B2B Thought Leadership Lead Scoring 252

Conversica

MAY 31, 2021

These are especially helpful for customer-facing teams—such as Marketing, Sales, and Customer Success—who need to engage contacts in conversations that drive them towards the next best action, but simply do not have the capacity to do so on their own. Of course, Conversational AI isn’t just used to attract and acquire new customers.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Webbiquity

NOVEMBER 10, 2020

.” While there’s no reason to doubt these findings, a few caveats are important to note: The relative value of user reviews versus case studies is highest for relatively simple, low-cost (under four figures per certainly, under low five-figure purchases often) SaaS products versus enterprise software. as opposed to products.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

FunnelEnvy

FEBRUARY 5, 2024

Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic.

Paid Content 62

Paid Content PPC Traffic SEO 62

Directive Agency

APRIL 15, 2022

The key to running a successful SaaS business is to understand the customer journey. Mapping the customer journey gives you insight into how a customer interacts with your brand at each stage, how they feel and what their challenges are. What is the SaaS Customer Journey?

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

KoMarketing Associates

DECEMBER 8, 2021

The B2B buyer’s journey is evolving rapidly. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey. Pay attention to crucial buyer’s journey benchmarks. What do buyer’s journey benchmarks tell you? The B2B buyers’ journey involves far more people.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. What Are Customer Pain Points, And Why Are They Important? Which is why actually identifying these pain points often requires putting yourself in your customers’ shoes.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

Top Rank Marketing

DECEMBER 8, 2023

How Do B2B SaaS Companies Determine Pricing? Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 96

Newsletter B2B Marketing Linkedin Studies 96

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. Forgetting the Follow-Up The journey doesn’t end once initial contact is established. This type of strategy focuses on generating repeat business from your existing customers.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Optinmonster

SEPTEMBER 11, 2023

He had seen the power of well-timed popups on his popular blog, WPBeginner , and he wondered if that could be turned into a solution for other smart marketers and business owners to use. We’ve been fanatical about customer support from Day One. We discussed ways to report and allow customers to split-test to get better results.

Trigger Marketing 103

Trigger Marketing Planning Intent Template 103

Webbiquity

JUNE 15, 2021

You need to make it irresistible for your customers. On referring others, it gives their customers 500MB of additional storage space for free per referral. A referral program that encourages happy customers to recommend your brand to their network draws in new customers whom you may not be able to reach otherwise.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Confessions of a B2B Marketer

OCTOBER 11, 2023

SaaS business can start on the side, but to grow – they need full time attention from their founders. What are the skills that you or your cofounders can develop BEFORE embarking on the hard journey of building a SaaS business? Forget your blog, social channels and email list. What did we learn? How did he do it?

Linkedin 52

Linkedin Outreach B2B Sales Hubspot 52

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. What Are Customer Pain Points, And Why Are They Important? Which is why actually identifying these pain points often requires putting yourself in your customers’ shoes.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Conversica

SEPTEMBER 8, 2020

Jobvite is a SaaS company that has undergone a transformation from an SMB-focus to a MM/ENT-focus business model, similar to what we are now doing at Conversica. Most recently, Mark worked for Apptio, a provider of SaaS-based Technology Business Management solutions for managing businesses in the IT field. Mark Jancola.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Lead Ranking 52

BenchmarkONE

APRIL 8, 2020

Generally, this involves creating content that aligns with the customer journey. Doing: Blog posts that are being written. Nico Prins is a SaaS Consultant and the founder of Launch Space. The post How to Build a Content Marketing Team for Your Blog appeared first on Hatchbuck. Author Bio.

Content Marketing 137

Content Marketing Ad Building Planning Paid Search Agency 137

ClearVoice

SEPTEMBER 22, 2023

The emergence of SaaS companies in the marketplace, offering never-before-heard features and services, has become a common occurrence. Urgency is a must since the pervading principle is unrelenting; either the SaaS companies stay on pace or suffer devastating consequences.

Work Management 90

Work Management Marketing Management Webinar Metrics Software 90

SmartBug Media

MAY 24, 2021

So you’re a software-as-a-service (SaaS) company looking to perfect your digital marketing strategy? If you’re trying to make your strategy fit into a digital marketing strategy for any industry other than SaaS, you’re pretty much comparing apples with oranges. What makes the SaaS industry different from the rest?

Paid Search Agency 98

Paid Search Agency Marketing Strategy Marketing & Strategy Buyer Personas 98

Scoop.it

DECEMBER 1, 2022

Delivering a lot of value to customers with your SaaS product is almost a guarantee for users to stick around after their trial ends. . While you can easily navigate your product and experience its value, your customers usually need a little nudge to discover all the treasures — essential and advanced features.

Marketing Automation Services 90

Marketing Automation Services Planning Trigger Marketing Ideal Customer Profiles 90

Velocity Partners

NOVEMBER 22, 2023

A perceived risk challenge In buying journeys, every Unknown triggers a whole cluster of anxieties. Instead of just giving their SaaS company customers some software to help them sell globally, they become the Merchant of Record. If it isn’t, squeeze your current customers till they sing their ROI song. Do webinars.

Lead Ranking 94

Lead Ranking Differentiation Work Management Marketing Management 94

Martech

JANUARY 30, 2024

Sentry provides SaaS error and performance monitoring to developers. Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Sentry’s customers are developers and, as Szu put it, “Developers by definition are very, very, allergic to being tracked.”

Paid Search Agency 120

Paid Search Agency Marketing Attribution Top of Funnel Companies 120

Goodish Agency

MARCH 10, 2021

How 2020 Changed the SaaS Market. This also applies to SaaS companies as even though we’ve seen a rise of purchases on digital platforms, most companies have been forced to pivot their businesses. As people were forced to stay at home, SaaS companies had to adjust their sales funnel to be fully digital. Franci Bacar.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Engagio

DECEMBER 26, 2018

As we look back at our blogs from 2018, once again, there’s a lot of them. The Engagio Culture Code: The Journey to Year 3 and Lessons Learned. From Fastest Growing SaaS Company awards to Cool Vendor recognition to Best Places to Work awards, we have a lot to celebrate. Enjoy! – – –. 4 Biggest ABM Myths Dispelled.

Account Based Marketing 75

Account Based Marketing ABM Planning Best Practices 75

SmartBug Media

JUNE 23, 2020

I’ve spent my career in B2B SaaS, both in-house and on the agency side, and there’s one thing I’ve learned: Our job is hard (yes, I said it!). SaaS marketers are increasingly being asked to connect their efforts back to revenue growth. How can SaaS marketers set themselves up for success and tie every effort back to revenue?

Marketing Attribution 97

Marketing Attribution ROI Top of Funnel Lead Ranking 97

Directive Agency

APRIL 14, 2022

Although the buyer’s journey is no longer linear, the marketers will still need to engage with their customers through multiple touchpoints before they make a purchase. . There’s also multi-touch attribution which measures all the customer’s interactions with a brand up to the key moment in the buyer’s journey.

Multi-Touch Attribution 52

Multi-Touch Attribution Hubspot Marketing Attribution Lead Ranking 52

Conversica

JANUARY 11, 2021

It’s a new year—and that means new opportunities and new challenges for our customers, our partners, and our Conversicans. This of course is Conversica’s key value proposition—the ability to digitally engage leads and customers to attract, acquire, and grow revenue opportunities. What We Are Looking Forward to in 2021.

Enterprise Management 52

Enterprise Management Conversion Sales Qualified Leads Lead Ranking 52

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Here’s a quick look at what we’ll be covering: What is SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

SmartBug Media

DECEMBER 10, 2020

SaaS marketing is not for the faint of heart. SaaS organizations are laser-focused on their ability to drive high volumes of sustainable growth in a short amount of time. In fact, it is estimated that even SaaS companies with an annual growth rate of 20 percent have only an 8 percent chance of surviving. What Makes SaaS Unique?

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98