FMG Suite

APRIL 25, 2024

Write And Repurpose You can easily burn out if you’re constantly writing emails and blogs for your clients. Let’s say you have time to write just one blog per month. If you have a blog that long, you can reuse it: You can take sections and repackage them in new ways. Let them know there’s alternative media inside.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? Take your B2B social media marketing up a notch with these six content ideas.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. We've all been there. Quuu Promote.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

Oktopost

MAY 23, 2023

While content duplication remains something of an SEO-no-no, there’s a lot to be gained from a solid content repurposing strategy. It’s copy-paste but with a handful of extra steps in the middle… What is repurposing content? Repurposed content holds a lot more value for SEO. It’s a different ballgame from content creation.

Social Media 91

Social Media Social Marketing Media Content 91

Top Rank Marketing

APRIL 18, 2024

Do your research Approach your podcast like a blog’s editorial calendar. Look at industry publications, trending topics on social media, and listen to other podcasts in your industry. Podcasts are very easy to create and launch. On the flipside, the low barrier of entry means it’s hard to get a new podcast noticed. Probably not.

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

ClickZ

OCTOBER 28, 2020

30-second summary: Trint, an AI-powered transcription technology platform, published a whitepaper explaining how to repurpose video and audio into multiple types of content. Virtual events present a huge opportunity to repurpose video and audio beyond the initial event—but only if that content is accessible.

Content 143

Content Video Marketing Automation Touchpoints 143

Biznology

NOVEMBER 4, 2020

It use to be that businesses could set their video budget by committing to a fixed number of productions with a cost estimate for each. This still happens, but nowadays, such a large share of B2B business is conducted via online video. Video cost components. In the event of a budget cut, productions could be canceled.

Budget Programs 151

Budget Programs Video Marketing Content B2B Sales 151

Buffer

JANUARY 11, 2023

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. What is search intent? Search intent, also known as keyword or user intent, tells a search engine why someone is searching for something.

Intent 194

Intent Optimization Google SERP 194

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories?

Social Media 137

Social Media Media Curation Twitter 137

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. What is ephemeral content? Stories can be a great way to drive leads and customers.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Granting the social team more creative freedom.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Here are the four leading reasons why social media consistency matters. They get the reps in and make content all the time.

Social Media 110

Social Media Media Business Viral Marketing 110

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. Do that, and watch retention, recruitment, and advocacy shoot up while satisfied employees proudly become influencers who rep your brand and share content across their social channels.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Scoop.it

APRIL 11, 2024

This blog will spotlight why those marketers adopt a webinar strategy. This blog will spotlight why those marketers adopt a webinar strategy. Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. In addition, 99% of marketers cite webinars as key to their plans.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Like other social media sites, LinkedIn attracts professionals from various industries. But a text-heavy site thriving in the era of short-form videos? It makes sense. The difference?

B2B Marketing 123

B2B Marketing B2B Planning B2B Thought Leadership 123

Hubspot

FEBRUARY 24, 2021

Instead of leaving that footage to collect dust in your video library, you can repurpose it. You may think that once your live Facebook video has ended, it's no longer usable. You may think that once your live Facebook video has ended, it's no longer usable. Can you download Facebook Live videos? Don't force it.

Facebook 98

Facebook Content Youtube Copyright 98

SpotMe Blog

SEPTEMBER 15, 2022

It’s called event repurposing. You create emails, blog posts, social media posts, videos, visuals, and podcasts about it. In this article, we’ll explain how to do content marketing for events in the best way by repurposing content. Is event repurposing the same as content marketing for events?

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. To get to the crux of this conversation, this blog will shed light on the pros and cons of ai-generated content and how you can use AI to create your marketing assets.

Generation 98

Generation Psychographics Content User-Generated Content 98

Metadata

JANUARY 31, 2024

But she also synced up the conference with the launch of Content Lab, their new AI-powered feature designed to help customers repurpose content at scale. AI-powered tools can help you: Come up with creative titles Digest attendee feedback Brainstorm ideas Create unique graphics Draft copy for emails and social posts …and so much more.

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

ClearVoice

SEPTEMBER 22, 2023

Have reviews on your website, Google, Yelp, or social media platforms? Content creation means creating new content to publish on your blog, in newsletters, and in social media feeds. Do this by reposting and sharing UGC from satisfied customers on social and including it in marketing emails and your website.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Then, we will review key content metrics you should track through your website, email, and social media. Let’s begin! What is Content Curation? Curated Content Hub.

Curation 81

Curation Click Rate Content Open Rate 81

Metadata

AUGUST 24, 2021

Here’s how to stop wasting time on the wrong webinar activities (ahem, lead gen) and start making money with webinar repurposing: 1. Ahrefs and HotJar follow a similar framework to prioritize their blog content. We also noticed organic content around growth marketing — blogs and social — not only drove engagement, but also SQLs.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

PathFactory

FEBRUARY 8, 2021

The ease of recording virtual events and collecting content from them makes it possible to get the most out of the content by repurposing it, even after the program is over. What is repurposing? Most times, repurposed content is changed into a new format (e.g., Most times, repurposed content is changed into a new format (e.g.,

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

BenchmarkONE

NOVEMBER 9, 2022

In this article, we’ll show you the various different ways you can repurpose your webinar content and use it to engage and educate more prospects. If you want your webinar to rank better in search results, you have to optimize your video for SEO. Write a Blog or Series Post-Webinar. Transcribe Your Webinar .

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Ranking 52

Scoop.it

MAY 4, 2023

User-generated or consumer-generated content is genuine, authentic content containing brand mentions that customers create, and this content is then published on their social media or other digital channels. It can be in the form of the following: Images Podcasts Videos Textual posts, etc. Let us explore more on the same below.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Brandpoint

NOVEMBER 15, 2021

In our interview with Jody Guetter of Social Assurance , she gives a ton of awesome tips on how to create engaging and dynamic experiences during online conferences. With all that in mind, there are a few concepts and ideas we’ve seen bubble up during 2021 that we believe will be solid focuses next year.

Trends 157

Trends Planning Work Management Contingency Planning 157

ClearVoice

SEPTEMBER 22, 2023

You can also repurpose your podcasts into blog posts and articles, like these 100 blog content ideas for your 2024 calendar. Create videos, blog posts, and social media posts tailored to your audience groups’ pain points and needs while optimizing them for the specific platform you share them on.

Rules 91

Rules Storytelling Content Distribution 91

Buffer

MARCH 9, 2023

Standing out among the sea of people competing for the same jobs, clients, and customers is increasingly difficult – and social media platforms often contribute to that difficulty with their ever-changing algorithms. This includes features in reputable publications, your own published work, or even your resume.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Metadata

AUGUST 16, 2021

Here’s how to stop wasting time on the wrong webinar activities (ahem, lead gen) and start making money with webinar repurposing: 1. Ahrefs and HotJar follow a similar framework to prioritize their blog content. We also noticed organic content around growth marketing — blogs and social — not only drove engagement, but also SQLs.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Oktopost

MARCH 20, 2021

Content Repurposing. Content repurposing means taking an old or existing piece of content and reusing it for a new purpose. For instance, a marketer may insist on doing a podcast, a blog, and a video for social. 2020 was a challenging year for growing a business. Growth hacking isn’t prescriptive.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144