Valasys

MARCH 14, 2023

The field of public relations includes a wide range of public relations management tactics, tools and strategies. Modern digital communication, traditional media placements, large-scale event planning, and other related tasks frequently require a unique blend of abilities.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Stevens & Tate

FEBRUARY 20, 2020

As most know, when it comes to marketing strategy , public relations plays a key role in getting the word out. Simply put, these advantages of public relations should be on the forefront of every marketer’s agenda. If a third party news outlet or blog covers your product, it looks more credible to the reader.

Public Relations 65

Public Relations Marketing Strategy Marketing & Strategy Paid Search Agency 65

Vision Edge Marketing

JANUARY 11, 2022

Edelman, one of the world’s largest public relations firms, asserts that “great storytelling today requires a more intimate relationship with our audience, supporting analytics and a strategy that drives the brand narrative.” Qualitative research clarifies quantitative findings. can rarely be answered with quantitative data.

Paid Search Agency 195

Paid Search Agency Research Storytelling Work Management 195

Hubspot

MAY 7, 2018

Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays.

Public Relations 101

Public Relations Examples Campaigns PR 101

NuSpark Consulting

JUNE 13, 2014

But among these channels, an important strategy is public relations. Let’s take a look at some recent research: Lattice Engines and CSO Insights report that sixty-eight percent of business are not getting enough quality leads through their lead generation efforts and blame their marketing people for it.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Schubert B2B

JUNE 19, 2018

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. Otherwise known as the onerous task of gathering data and compiling those quarterly or half-year PR reports—but that’s for another blog post.) Editorial Calendars.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 281

Stats Advertising Agencies Paid Search Agency Work Management 281

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. ” Leave a comment (or subscribe) to a blog about IT recruiting.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, according to Hosting Tribunal.com, there are more than 500 million blogs out there in the world on 1.7 There are over two million blog posts daily. Source: Hinge Research Institute. Public approval agreed with them. Launching with Co-branding with Research.

Research 118

Research Co-Registration Brand Identity Branding 118

Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. It fed our entire blog strategy.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Marketing Insider Group

FEBRUARY 7, 2023

A messaging framework ensures that consumers gain an accurate understanding of your brand while completing their own research. Brand messaging frameworks keep blogs , podcasts, videos and other content aligned. Public Relations. B2B customers complete 70% of the buyer’s journey without speaking to a sales representative.

Brand Identity 200

Brand Identity Branding Word of Mouth Guidelines 200

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Hubspot

AUGUST 29, 2019

Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Zoominfo

MAY 23, 2019

In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially ( source ). On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. Enter, Data-Driven Public Relations.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Top Rank Marketing

SEPTEMBER 20, 2023

Readers of our blog know we have a longstanding history with the conference starting at the very beginning, with 13 years of speaking and attending along with eight years during which we partnered with the Content Marketing Institute to develop speaker and influencer content marketing campaigns.

B2B Marketing 145

B2B Marketing Enterprise Management Content Marketing VALS 145

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Marek Kowalkiewicz QUT (Queensland University of Technology) Contact Prof.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Contently

FEBRUARY 21, 2023

NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy. Market research: Discover content ideas to fill gaps with NLP tools that can conduct analyses of your website and your competitors’ sites.

Marketing AI 190

Marketing AI CMS Development Lead Ranking Process 190

Webbiquity

FEBRUARY 7, 2020

MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. With this type of MBA, you can find opportunities in media companies, advertising agencies, amd public relation firms, as well as in digital marketing and advertising agencies.

Enterprise Management 248

Enterprise Management Startups Work Management Advertising Agencies 248

Hubspot

OCTOBER 16, 2019

But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. Reputation management. Social media. Speech writing.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

KoMarketing Associates

APRIL 7, 2021

Along the way we’ll explain the research that prompted these recommendations. But recent research from DemandGen will show you exactly how B2B buyers would like to have content organized: Use personas. Uses data and research to support claims (52%). Is research-based (40%). Blog posts: 46% (compared to 56% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier. had left their job in 2021.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Over 80% of blogs stagnate with no traffic and few readers but, like Jillian’s birthday party, the problem often lies with how people are invited to participate.

SEO 161

SEO Keywords RSS Adwords 161

Contently

FEBRUARY 1, 2023

Whether the content team owns everything content or just influences it, every organization needs a messaging and positioning strategy based on research and engagement with product and product marketing teams. Assuming that is in place, how can content help to support different departments within a typical business organization?

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Marketing Insider Group

JULY 7, 2021

Public relations teams are strategic communicators that manage brand reputation and increase brand visibility by producing media content (traditional and digital) and building relationships in their industry. The key to effectively leveraging SEO and PR is collaboration. Why Companies Need PR and SEO.

PR 320

PR SEO Lead Scoring Lead Ranking 320

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 118

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 118

Thinkers360

MAY 19, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Rhem & Associates, Inc. Rhem & Associates, Inc. Accure, Inc.

Marketing AI 67

Marketing AI Lead Ranking Lead Scoring Enterprise Management 67

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Thinkers360

MAY 6, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 21 Maribel Lopez Lopez Research LLC Contact Maribel Lopez Score: 33.86

B2B Thought Leadership 124

B2B Thought Leadership Work Management Thought Leadership Lead Scoring 124

Top Rank Marketing

NOVEMBER 10, 2023

In October When it comes to marketing job growth, jobs in the advertising and public relations sectors grew by some 2.3 The post Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor appeared first on B2B Marketing Blog - TopRank®.

Advertising Benchmark 139

Advertising Benchmark Marketing Report B2B Marketing Linkedin 139

SmartBrief - Marketing

AUGUST 23, 2023

Before you make your appearance on a radio show or podcast, make sure you’ve done your research — not just for your story, but also for the radio or podcast you’re to be on. Use hashtags related to your message to increase visibility and attract a broader audience. Get to know your host, their style and (most importantly) the audience.

PR 52

PR Public Relations Broadcasting Case Study 52

sagefrog

NOVEMBER 14, 2023

Spend Time Researching Your Buyer Personas In the B2B market, decision-making often involves multiple stakeholders, such as procurement officers, leadership teams, administrators, and regulatory bodies. Market Research: Gain insights into market trends and emerging needs within your target industries. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. They’re tired of blogging and tweeting and instagramming for only their grandparents, sisters, brother, sisters, and greater influence squad. Big celebrities and even bigger bucks.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

nDash

NOVEMBER 11, 2021

Before asking for a sale, brands must develop relationships with their target audience – that’s where public relations play an integral role. PR is an acronym for “public relations.” For example, many believe those who work in advertising and public relations are doing the same thing.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Webbiquity

MAY 30, 2018

Marketing involves the interpretation and use of a lot of research-based analysis. For a marketing role, you might want to ask for: Experience in public relations. appeared first on B2B Marketing Blog | Webbiquity. Strategic and analytical thinking. Good knowledge of digital marketing software. Leadership skills.

Marketing Management 230

Marketing Management Budget Programs Public Relations Marketing & Strategy 230

Zoominfo

NOVEMBER 20, 2023

Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 Social Media Social media marketers are tasked with publishing content across multiple platforms, covering many topics — and squarely in the public eye.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 5 Rich Hollander Axcelora Contact Rich Hollander Score: 48.30 19 Ahmad M. Ken Ip Score: 31.42

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 114