markempa

APRIL 19, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Research shows that Podcasts do impact B2B purchase decisions. Paul also writes the insightful Buzz Marketing for Technology Blog. Research shows that Podcasts do impact B2B purchase decisions.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MAY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent almost 80% of potential sales.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

JUNE 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. They interviewed over 1000 marketers, plus this year they gathered in-depth research from 4,658 actual business technology buyers. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

AUGUST 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. What can you send via email? How can you leverage events? What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

MAY 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. In addition, we cant ignore research showing the average tenure of a CEO is six years. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 But for a marketing leader, its less than 24 months.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

MAY 8, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. My research shows that executive buyers choose the sales person who has been a resource and developed a relationship with them regardless of their timing to buy.

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

JULY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Often when prospects have an identified need, they can spend months researching and seeking information on solutions that may satisfy that need.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

JUNE 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « PR Has New Rules for Reaching Buyers Directly | Main | How a Blog Turns Into a Book Deal: The Story of my book, Lead Generation for the Complex Sale » Optimizing Lead Generation - Whats the Payback?

Lead Generation 120

Lead Generation Generation Optimization Leads 120

markempa

MARCH 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?, correlated directly to growth rates. correlated directly to growth rates.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

JULY 21, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

markempa

DECEMBER 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." " Related post: U.S. " Related post: U.S.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Walker Sands

DECEMBER 20, 2018

In fact, a marketing research study conducted by Boost Awards showed that 82 percent of business decision makers are influenced by awards when choosing a B2B product or service for their company. When researching potential awards, think about your company’s goals. This is where Walker Sands comes in. Be Strategic. How We’ve Helped.

Peer-to-peer 40

Peer-to-peer B2B Thought Leadership B2B BtoB 40

markempa

JULY 28, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. In the meantime, I do want to quickly share some interesting research from MarketingSherpa. In the meantime, I do want to quickly share some interesting research from MarketingSherpa.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

FEBRUARY 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. all I would need to do is read your website or blog. People use the web for research; they are looking for fresh ideas, insight and actionable information. blog also has some great thoughts on giving away ideas.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads!

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JUNE 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires. See the above mind map for examples) 2.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JULY 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. They just announced the results of a joint research study on the emerging role of new media, particularly podcasts , on B2B technology purchase decisions.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

FEBRUARY 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. We see the halo effect demonstrated in places like the Harvard Business Review where its quite common to see business executives collaborate on papers with a professor or sponsor research projects.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JANUARY 4, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Marketing Insider Group

JANUARY 24, 2013

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBmagazine – BtoB Online – The resource for # marketing strategists.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

NOVEMBER 14, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Research shows that the number one priority for B2B websites is lead generation. Research shows that the number one priority for B2B websites is lead generation.

Lead Generation 120

Lead Generation Analytics Generation Google 120

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

markempa

JUNE 16, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I realize that this blog reaches beyond Minnesota but this internship will be based in Arden Hills, MN. I realize that this blog reaches beyond Minnesota but this internship will be based in Arden Hills, MN.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

MAY 20, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs. Research them, their companies, their clients or customers. Do your research (step 2 above).

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Im more impressed by the amount of research and testing that went into this book. Im more impressed by the amount of research and testing that went into this book. This book is the real deal. This book is the real deal.

Landing Pages 120

Landing Pages Lead Generation Conversion B2B Thought Leadership 120

markempa

MARCH 30, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. When it comes to word of mouth marketing (WOM), Ive observed that many B2B marketers, marketing blogs and the media seem overly concerned about brand building. They have it wrong. "Build it and they will come."

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

markempa

JANUARY 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Research shows, that top sales performers have the best opportunity screening skills. Research shows, that top sales performers have the best opportunity screening skills.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Thought leaders often do the following things; they write, speak, do research, analyze trends, and openly share insightful ideas with people (regardless of their timing to buy).

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

MAY 24, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

markempa

MAY 19, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. It was confirmed after two-years of research that the answer to this single question is the number one indicator and correlated directly to growth rates.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. From reading your blog and listening to your podcasts, I see that you think a lot about marketing technology and innovation.

Thought Leadership 48

Thought Leadership Buzz BtoB Wiki 48

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. come at a price.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40