Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%).

Public Relations 48

Public Relations Tips B2B RSS 48

Optinmonster

DECEMBER 21, 2023

Zapier recently did something similar in its blog when they were ready to launch new product functionalities. Notice how Zapier links to a sign-up page in the blog. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. Let’s go over some.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Hubspot

OCTOBER 16, 2019

But how do you communicate that with your stakeholders and the public? Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. Image source: Twitter. Image source: Twitter.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

ClearVoice

JULY 29, 2022

.” Fortunately, companies that are prepared with solid public relations and content marketing strategies can leverage various channels to alleviate the issue and help restore public trust. Building a public relations content strategy that can help you weather any storm requires ongoing effort. Case studies.

PR 52

PR Public Relations Content Thought Leadership 52

seo.co

DECEMBER 18, 2020

A brand’s online reputation can win it good press or bad press. A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. This new type of public relations activity addresses the matter of negative search engine results, which can be devastating to e-Commerce success.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Social Media PR: Top 10 Ways Not to Pitch Bloggers by Pierce Mattie Public Relations New York.

PR 100

PR Blogger Outreach Best Practices 100

Marketing Craftmanship

DECEMBER 2, 2011

Stop the presses: we’ve got ourselves a sexy story that’s ready for prime time. For some guidelines on how to apologize correctly, check out Ken Makovsky’s blog post on John Kador’s book, “ Effective Apology.”. It wasn’t Emma’s tweet that caused the high-profile controversy.

PR 100

PR Twitter Guidelines Press 100

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Customer Experience Matrix

JULY 15, 2013

If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. Buying Signals” draws on Twitter only.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Adobe Experience Cloud Blog

MARCH 31, 2011

But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1. To see Marketo’s own press releases, visit our News Center.

Press 48

Press B2B Marketing Tips B2B 48

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Pitching on Twitter? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Webbiquity

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Marketing Insider Group

SEPTEMBER 1, 2015

Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Look at how much time you’re trying to cover and how often you need to blog. If you’re looking to do 3 blogs a week for 3 months, then you need 36 titles. Create the content – whether it be blog posts, white papers, etc.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Hubspot

OCTOBER 24, 2013

Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy. Public relations should always be evolving, innovating, and improving to mirror how technology is shifting human behavior. Today, we prefer to scan headlines on Twitter or see what’s hot in our Facebook feed.

Press 28

Press Template Public Relations PR 28

Webbiquity

DECEMBER 28, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. Blogs are a source of fresh content, which search engines love. First, make sure the press release itself it well-optimized (e.g.

SEO 100

SEO Enterprise Management Digg Press 100

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. Paul Pioneer Press as well as the Features/Travel editor for the newspaper.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

ClearVoice

APRIL 23, 2021

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Include Facebook and Twitter and LinkedIn and Instagram where applicable. What is off-page optimization? Add some marketing and PR.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. They’re tired of blogging and tweeting and instagramming for only their grandparents, sisters, brother, sisters, and greater influence squad. Big celebrities and even bigger bucks.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

Chris Koch

NOVEMBER 12, 2010

to prepare them to be public representatives of the company. PR creates a communications campaign with press releases, calling and emailing influencers, etc. Encourage them to blog. The best way to get press and influencer attention these days is to write smart things that are easily discoverable. Get them twittering.

PR 100

PR Peer-to-peer Press Public Relations 100

Biznology

APRIL 3, 2018

The reason you’re so accomplished is that you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. Folks are already talking about you online — or soon will, gladly and badly.

Business 197

Business Enterprise Management Blogger Class 197

Convince & Convert

JULY 14, 2013

But even if your company is pressed for time, that’s not a sufficient reason to put the task of describing the program and its merits into the hands of the most junior of staff members. agencies awards entries digital marketing marketing awards public relations' I have seen some god-awful entries. Just stop it.

Paid Search Agency 142

Paid Search Agency Advertising Agencies Work Management Marketing Management 142

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners). Twitter Handle. Twitter Handle.

PR 100

PR PageRank Brand Identity Branding 100

Convince & Convert

JUNE 7, 2013

” Facebook and Twitter are their “keynote” channels, with Tour Diaries a close third. Yahoo bought Tumblr last week, triggering a lot of talk about the blogging content site. He was lucky enough to land a position after he graduated doing press releases and copywriting. What do you like best about social media?

Social Media 121

Social Media Media Best Practices Skype 121

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? ” Every print publication now has an online version. Many “traditional” journalists now write blogs; does that make them bloggers? Pitching Basics – Rules of Engagement by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

SmartBug Media

JULY 15, 2019

You’re not necessarily using only inbound marketing tactics like blogging or traditional marketing tactics like billboards, but you’re using both of those together to share your brand message. Social media: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram. Integrated content marketing is a great place to start.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Hubspot

DECEMBER 31, 2015

So how do you build press for a startup when you have no connections? How To Get Free Press For Your Startup When You Have No Connections. You can leverage remarkability to receive press by doing something remarkable. Trends emerge is every industry that can help propel your search for free press without connections.

Press 28

Press Startups Business Trigger Marketing 28

ClearVoice

NOVEMBER 21, 2019

She’s landed ten contracts in the past five years, while also hustling a full-time gig, and her freelance career began over Twitter. Davidson explains: I found an editor with the now-defunct Running Times on Twitter, realized we had gone to the same high school, and connected with her via DM. It can pay off.

Marketing Proposals 58

Marketing Proposals Public Relations Paid Search Agency Press 58

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. For example, “PRO: Twitter gives us a great way to leverage PR. Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.”

PR 100

PR Marketing Automation Services Blogger Eloqua 100

B2B Memes

NOVEMBER 23, 2011

Searls and Weinberger were addressing their comments above all to public relations and marketing people. Now, readers can easily and immediately comment on stories by commenting on blogs. What’s more, they can now be publishers themselves, whether through their own blogs, Twitter, Facebook, or other forms of social media.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. This blog presents important ways your company can use PR and how it fits into an integrated B2B marketing program. . PR Marketing and Trade Publications. It also lets you use lookalike targeting to get better results.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Webbiquity

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.”

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

SmartBug Media

MARCH 19, 2020

When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Don't hide it in a blog post that will eventually get buried by newer posts. Transcripts easily provide quotes for use in press releases and other marketing materials.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

B2B Marketing Savvy

JULY 14, 2009

Other Popular Posts: Stretch Scarce Resources Statistics and Tracking ScoopDog’s Blog Home Page Email Scoop: CarlsonCOS@gmail.com. Twitter recently provided an unexpected 140-character, Public Relations gem. My morning routine includes a Twitter dose along with my cup o’Joe.

PR 40

PR Twitter Public Relations RSS 40

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Biznology

DECEMBER 30, 2015

Why would I want to be on Twitter? I want to be a thought leader, but I don’t have time for blogging.”. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. They certainly don’t need the publicity. That’s one of the values of having a large Twitter following.

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Adobe Experience Cloud Blog

NOVEMBER 29, 2013

You tell people that PR stands for “Public Relations,” but they have no idea what you do. You carry yourself with grace when dealing with media, analysts, or influencers because it can affect the reputation of the company (or end up on Twitter). Author: Megan Ziman 1. Modern Marketing'

PR 48

PR Work Management Thought Leadership Press 48

WriteSpark

AUGUST 19, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Brochures, Web content, press releases, white papers, customer success stories, blog posts, and other sales material. Twitter Updates.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120