The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? That was the challenge faced by Navicure , a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. convert that search traffic to measurable sales leads.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. The post Top Tips for Creating a Budget for your Email Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. That being said, blogging once a month won’t help you all that much.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Moz

DECEMBER 16, 2020

We'll go through what's changed — and what hasn't — for our readership since our last survey in 2017, and detail what those insights mean for the Moz Blog in 2021. The survey was shared on the blog, through email blasts, and on our social media accounts. How often do you read posts on the Moz Blog? Methodology.

Customer Surveys 57

Customer Surveys Industry CMS SEO Social Media 57

Anything Goes Marketing

AUGUST 3, 2009

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

FEBRUARY 26, 2019

As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google. He’s even sharpened his SEO chops enough to co-create the SEO strategy for all of HubSpot’s blogs. >" src="[link].

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Buzz Marketing for Technology

JUNE 27, 2008

e4innovation.com E-learning innovation: research, evaluation, practice and policy. Blog Search. Categories Blogging (13). H809 OU course blog. capturing practice. Communities of practice. good practice. Grainne Conole Professor of e-learning The Open University University website. e4innovation wiki.

Wiki 100

Wiki RSS Web 2.0 Conference 100

ClearVoice

DECEMBER 12, 2019

alternatives to content marketing conferences: Websites and blogs. Well, those same speakers almost always have websites and blogs. The content on those websites and blogs includes many of the tips, strategies, and tactics that the marketing evangelists share during their speaking engagements. ClearVoice blog. Mari Smith.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Post to Twitter. Post: Blogs and educating the eflective practitioner. Blogs and educating the eflective practitioner View SlideShare presentation or Upload your own. This presentation is about using blogs in higher education as reflective journals. It stands in the intermediate space between the practice world, the â??lay

Education 100

Education DMCA Wiki Peer-to-peer 100

Adobe Experience Cloud Blog

JANUARY 28, 2015

A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. Seth Godin. We hope so.

Social Media 48

Social Media Media B2B Thought Leadership RSS 48

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Adobe Experience Cloud Blog

APRIL 19, 2011

The same holds true when developing strategies for Twitter. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. Share control – One way to ensure a steady flow of messages from your company Twitter account is to employ not one, but multiple users to represent the brand.

Twitter 48

Twitter B2B Marketing Tips Planning 48

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. The RSS feed is: [link]. All of our assets live on that blog.”

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Content Marketing Institute

JUNE 25, 2018

Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. This process worked well on multiple levels, including building relationships with niche bloggers and startups, and creating a fun tradition for our customers who enjoyed engaging with the monthly mention chat on Twitter.

Brand Identity 103

Brand Identity Branding FAQ Content 103

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Then this is the blog post for you. I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Fink) Twitter Comment As always, great stuff.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Boost Your SEO.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Scoop.it

MARCH 18, 2021

Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. You can add: RSS feeds. Tweets from a Twitter user. Tweets from a Twitter list. Tag your content. Share on your social channels. This is a Scoop.it Get your Scoop.it

Process 53

Process Optimization Curation RSS 53

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Valasys

JULY 20, 2020

Accordingly, B2B brands and trades can practice marketing straight from their respective social media accounts. Social media leads the technique for allotting organic and paid content amongst B2B marketers and replacing traditional marketing practices. Leveraging Referral Traffic. LinkedIn is adept by experts and businesses.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Avitage

AUGUST 1, 2012

Is Twitter or Facebook the image you carry? It is also the best way to become familiar with common practices, techniques and protocols of certain social media channels. This simplifies listening to many different bloggers by aggregating their RSS links into a. Both limit easily achievable possibilities.

Social Media 120

Social Media Media RSS Aggregators 120

Binary Demand

JUNE 27, 2023

This involves understanding the target market, defining ideal customer profiles, and creating a practical messaging framework. This can entail spreading the word about your content on related blogs or utilizing RSS feeds for a wider audience. Another effective strategy used by lead generation businesses is B2B email marketing.

Lead Generation 52

Lead Generation Sales Qualified Leads B2B Sales Paid Search Agency 52

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Scoop.it

APRIL 6, 2021

For example, if somebody would like to start curating a specific SEO topic, they should start regularly visiting sites like Moz, Search Engine Land, Search Engine Watch, and Search Engine Journal and examining the websites or blogs active within those sites. Image: Backlinko ). Don’t Be Afraid to Get Visual.

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

The Effective Marketer

FEBRUARY 7, 2011

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Blog at WordPress.com. You can leave a response , or trackback from your own site. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. Here are some best practices: Follow the Rules. How to Run a Contest on Twitter. Nearly 330 million people are active on Twitter, and 40% of Twitter users purchased something after seeing it on the platform.

Social Media 100

Social Media Media Rules Guidelines 100

Scoop.it

AUGUST 3, 2021

As we can see, some companies like Specsavers have made curated content a central theme to their social media strategy – with the company’s Twitter account continually inviting audience participation through hashtags and informal conversation starters. Image: SocialPilot ). Image: Triber ).

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Ambal's Amusings

AUGUST 19, 2009

Is it to monitor discussions around your brand, to promote your brand and products, to raise awareness of your blog? Your traffic statistics might tell you that your site or blog is popular but unfortunately it doesn't say anything about engagement, your type of visitors nor conversion rates. Traffic Is only One Variable. Demographics.

Social Media 100

Social Media Media RSS Statistics 100

Convince & Convert

OCTOBER 4, 2011

One of my favorite Twitter add-ons is Buffer , an easy-to-use service that allows you to quickly queue up many tweets at one time, with those missives and bon mots then automatically parceled out one at a time on a schedule you determine.(Buffer For people like me that do a lot of curation via Twitter, this is a real workflow advantage.

Work Management 131

Work Management Twitter Curation RSS 131

The Effective Marketer

JANUARY 13, 2011

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Blog at WordPress.com. You can leave a response , or trackback from your own site. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

DECEMBER 8, 2010

On Monday I attended a Marketing Automation Monday event, put together by the Marketing Automation Association , a newly formed group of marketing professionals that discusses all things related to marketing automation and best practices. You can follow any responses to this entry through the RSS 2.0 Blog at WordPress.com.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

AUGUST 5, 2010

The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. You can follow any responses to this entry through the RSS 2.0 Blog at WordPress.com. United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Point

NOVEMBER 16, 2011

For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse. The blog generated more than 500 leads in its first 9 months alone, and this from a target audience (billing managers at small- to mid-sized medical practices) that can hardly be described as the Facebook crowd.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

KoMarketing Associates

DECEMBER 1, 2015

Check out these posts for detailed info on the above tactics: 100+ Quick Ways to Find Blog Post Inspiration. Maximizing Your Content: 5 Ideas for Repurposing Blog Posts. However, when launching a news or blog section, it typically takes a combination of time, effort and patience before positive effects may be seen.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120