Webbiquity

JUNE 1, 2021

That’s a 44x ROI. Short, bite-sized content pieces from your blog posts aren’t just more shareable but easy to consume. What follows is a traffic spike in relevant, high-quality visitors to your blog post. Done wrong, you will end up spending significant dollars to generate little if any ROI.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Fresh Content Google loves fresh content. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Content Standard

AUGUST 29, 2019

Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers. After all, a combined SEO and PR outreach effort stands to reap rewards far greater than any siloed efforts ever could. .

PR 84

PR Outreach SEO Brand Identity 84

EveryoneSocial

JANUARY 12, 2022

There’s concern about employees sharing confidential information or workers becoming involved in heated online discussions that spark a PR nightmare, for example. That said, not encouraging healthcare employees to be social is actually a much bigger risk for companies because they miss out on incredible ROI. Here are the steps to take.

Social Networks 97

Social Networks Activities ROI Enterprise Management 97

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. And while losing the potential SEO impact from press releases is a minor issue, it adds to the challenge PR professionals face when demonstrating ROI for their programs.

Link Building 120

Link Building PR SEO Ad Building 120

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Look at how much time you’re trying to cover and how often you need to blog. If you’re looking to do 3 blogs a week for 3 months, then you need 36 titles.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Webbiquity

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. The core of social media marketing efforts should be the corporate blog. All of the old measurements are moot.&#.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn. That’s reach.

PR 102

PR Content Marketing Personalization Marketing Analytics Tools 102

Marketing Insider Group

MARCH 13, 2023

And how can you apply them to your own business to maximize your ROI? Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Ever since they applied this approach to their blog-focused content, they saw a 450% increase in organic traffic. Not convinced?

Marketing Budget 221

Marketing Budget Work Management Marketing Management Marketing Budget Creation 221

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Subscribe Now!”).

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

SmartBug Media

FEBRUARY 1, 2023

PR and Marketing During a Recession When facing a recessionary environment, the following approaches to your PR and marketing strategies will help you effectively navigate the challenges ahead. During the panic phase I mentioned earlier, many companies will eliminate PR as a quick budget fix.

Public Relations 92

Public Relations Ideal Customer Profiles PR Planning 92

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. One of our top blog posts on ClearVoice had the following performance over its first four years.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

Content Standard

AUGUST 19, 2021

However, amplifying distribution through the company’s broader channels can maximize your ROI. Extending ROI through Strategic Repurposing A piece of content’s usefulness rarely ends with its initial purpose. A strong partnership between PR and content marketing can also fuel sponsored content and guest post campaigns.

Paid Search Agency 129

Paid Search Agency Planning Content Marketing PR 129

Marketing Insider Group

JUNE 28, 2011

Just over a year ago I wrote about how Social Media will help to unite Marketing, PR, Customer Service, HR and more. The specific topics we covered included the growth of Twitter, the need for Marketing and PR to establish trust and the ROI of Social Media. . In a recent blog, I noted that adult Twitter usage has increased 60%.

PR 100

PR Social Media Social Marketing B2B Marketing 100

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. This helps them focus on prospects most likely to convert into paying customers.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

markempa

JUNE 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly. Congrats David!

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

BenchmarkONE

JULY 29, 2020

Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively. At the core, marketing supports selling a particular product or service, whereas PR is used to create a positive image for the overall brand. . PR-Related Tasks. PR is all about who you know.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Marketing Craftmanship

DECEMBER 2, 2011

The PR lesson from this tweet heard round the world is that an apology is often the most effective way to limit damage to one’s reputation or brand. For some guidelines on how to apologize correctly, check out Ken Makovsky’s blog post on John Kador’s book, “ Effective Apology.”. Smart move.

PR 100

PR Twitter Guidelines Press 100

Top Rank Marketing

NOVEMBER 10, 2023

The Drum Ad, PR Jobs Increased 2.3% The post Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor appeared first on B2B Marketing Blog - TopRank®. percent during October, according to newly-published U.S.

Advertising Benchmark 139

Advertising Benchmark Marketing Report B2B Marketing Linkedin 139

Marketing Insider Group

APRIL 21, 2011

And it often extends to our colleagues in PR. So how can marketing and PR lead our organizations to better alignment with sales? A recent survey of 175 CMOs by Bazaarvoice and the CMO Club tells us that 74% of CMOs will tie their social media activities to quantifiable ROI in 2011. This is really where PR can take the lead.

PR 100

PR Social Media Social Marketing Planning 100

Webbiquity

JULY 21, 2020

Get data-driven recommendations on exactly how to increase your ROI. Outreach for influencer marketing, link building, or digital PR has to be done right, or it’s not worth doing at all. The post 10 Top AI-Based Tools for Marketing and Sales appeared first on B2B Marketing Blog | Webbiquity.

Marketing AI 348

Marketing AI Tools Paid Search Agency Marketing Analytics Tools 348

Adobe Experience Cloud Blog

SEPTEMBER 10, 2014

If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets. Choosing the right PR firm, however, can be a challenge. Well done – that’s definitely the hard part! But now it’s time to execute on that strategy.

PR 48

PR Demand Generation Agencies Advertising Agencies Paid Search Agency 48

markempa

MAY 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Bryan writes, "Measuring the ROI of lead generation isnt the same thing as full accountability. We all want our ROI, and we want it now! So whos to blame? The investors who applaud short-term returns in their portfolio?

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

JUNE 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. » PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. You can now reach your potential customers directly with your PR.

PR 120

PR Lead Generation Rules Generation 120

The Point

MARCH 16, 2011

In part 3 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the role of blogs in the lead generation landscape, and the simple steps companies can take to convert their blogs from PR dumping grounds to a key part of their demand generation engine. Why one, all-encompassing corporate blog may not be enough. •

Generation 100

Generation Leads Lead Marketing Qualified Leads 100

sagefrog

NOVEMBER 14, 2023

The aim is to accelerate lead generation and yield a quicker ROI while supporting your long-term inbound efforts. Extend the value of these longer-form assets with structured email campaigns, recap blogs, and well-designed social media posts. Backlinko found that 72% of B2B companies make the most of their website’s blog.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Madison Logic

MARCH 31, 2021

PR Contact: Tanya Merisier. Account Associate, Kite Hill PR. Journey Acceleration Measurement by Madison Logic provides enhanced reporting of multi-channel digital ABM engagement, giving sales and marketing detailed insights across all stages of the buyer’s journey. . ” [1]. For more information, please visit [link].

Account Based Marketing 40

Account Based Marketing ABM Multi-Channel Work Management 40

Chris Koch

JANUARY 22, 2010

So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. Jumping through ROI hoops. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

ClearVoice

MAY 14, 2024

The Solution The ClearVoice team conducted website audits and comprehensive keyword portfolio research, implemented PPC campaigns, and produced 350 pieces of content, including blogs, website copy, and buyer’s guides, in the first year.

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

The Marketing Blender

FEBRUARY 13, 2024

Marketing ROI: Creating a repeatable process for driving ROI from marketing efforts. Increased brand awareness, more leads generated, stronger sales effort, faster closing times and more deals won, loyal customers who become brand champions, a repeatable process for driving ROI from marketing.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

markempa

MAY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Continue Reading at the INSPIRE SmartMarketers.com Blog (a new blog Im contributing to monthly) presented by Netline. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Register here.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

KoMarketing Associates

DECEMBER 14, 2015

In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. ” Next, I committed to answering my potential customers top questions with blog articles published nearly every day. REDEFINING THE ROI OF PR. “We DATA-DRIVEN ROI. CONTENT BACKED BY DATA.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Read our blog post, “ 3 B2B Storytelling Techniques to Improve Content Marketing Performance ,” to find out. Blog posts: 46% (compared to 56% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Only B2B

NOVEMBER 30, 2020

marketing is an effective way to attract more leads and 69% think content is the best way to direct mailing and PR. Well Crafted Blogs Content Marketing Paid search marketing Email marketing. The Story of SAP: – How SAP generated over 1,000 leads and 7X ROI. According to CMI, around 42% of the B2B marketers think content.

Paid Content 126

Paid Content Paid Search Agency Content Marketing Planning 126

LeadSquared

FEBRUARY 14, 2016

While the time and the toil cannot be helped, I have a neat, simple process, using which you can measure your content marketing ROI (return on investment). Step 3 : Calculate the content marketing ROI. So, we can assume that the life of each post on our blog = 1 month. Here goes :-. Step 1 : Define revenue-based objectives.

ROI 52

ROI Content Marketing Work Management Marketing Management 52

Martech

NOVEMBER 29, 2021

A writer announces that she’s writing a blog post for an extremely well-known SaaS company all about marketing She asks the group if they have any sources which might make a good fit for her article. 7) Digital PR. The value of backlinks is something that is becoming increasingly prominent within the PR industry.

Link Building 105

Link Building Work Management Marketing Management Service 105