Golden Spiral

OCTOBER 30, 2018

Public Relations (PR), as a part of an integrated marketing plan, can dramatically boost your return on investment (ROI). PR, for the most part, is “top-of-the-funnel activity” — generating leads. At its best, PR builds brand awareness. PR also: drives loyalty to your brand.

PR 54

PR ROI Trade Show Public Relations 54

Convince & Convert

OCTOBER 1, 2014

Image via BigStockPhoto.com In the olden days before the Ad Tech revolution , back when advertisers were counting the number of drivers passing a billboard on a Tuesday as a metric for success, PR and marketing rarely combined forces to prove ROI. And neither marketing nor PR can do that. Read the whole entry. »

PR 167

PR ROI Social Media Social Marketing 167

Influitive

JULY 25, 2016

In business, the perfect balance of efficiency, hard data, and quantifiable ROI is what drives success. Obtaining each element of this trifecta, however, has been difficult for PR experts. The post Do You Know What Your PR Is Worth? appeared first on Influitive.

PR 100

PR Efficiency ROI Public Relations 100

Content Marketing Institute

AUGUST 31, 2021

Yet too many content marketers use PR-centered metrics to prove the value of their content. Continue reading → The post How To Get Content Marketing Measurement Wrong: Do It Like a PR Person appeared first on Content Marketing Institute. Public relations and content marketing do overlap, but they’re not the same.

PR 127

PR Personalization Content Marketing Public Relations 127

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line.

ROI 123

ROI Brand Identity Branding Top of Funnel 123

SmartBug Media

OCTOBER 7, 2020

Every successful PR campaign hinges on trust, but if you want to connect with the senior care community, trust is paramount. Read on to learn how to craft a trust-centered senior care PR campaign. Read on to learn how to craft a trust-centered senior care PR campaign. 4 Ways to Spark Senior Care Community Trust Through PR.

PR 76

PR Communities Inbound Marketing Buyer Personas 76

Brightedge

MARCH 16, 2019

Determining the value of PR campaigns can be a struggle for brands, leading many to wonder whether or not their PR efforts have a positive ROI. Digital PR is easier to measure than traditional: 49 percent of senior communications leaders now have data that gives them a strong sense of whether there was any real-world […].

PR 55

PR Campaigns SEO ROI 55

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. Gary Vaynerchuk articulates this very succinctly in saying: “ What is the ROI of your mother?” Influencer marketing is a new concept compared to PR – so it is extremely important to evangelise internally.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

BDB

NOVEMBER 8, 2023

In today’s competitive business landscape, mastering the art of PR is paramount to craft a distinct presence and authoritative profile. However, is B2B PR just as good as its ability to demonstrate its impact? Measuring the return on investment (ROI) of PR efforts has long been a challenge for the industry.

PR 26

PR Campaigns B2B Thought Leadership Advertising Agencies 26

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. or "What services does a PR agency provide?". Reputation management.

PR 98

PR Paid Search Agency Advertising Agencies Ad Agencies 98

Walker Sands

AUGUST 12, 2021

The relationship between PR professionals and journalists can be complicated. Consider Twitter, where there’s no shortage of reporters taking to their feeds to roast PR pitches with often hilarious and occasionally expletive-ridden rants. PR isn’t always the right move for your organization. Measure, then measure again.

PR 52

PR Storytelling Marketing Report Open Rate 52

Content Standard

AUGUST 29, 2019

Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers. After all, a combined SEO and PR outreach effort stands to reap rewards far greater than any siloed efforts ever could. .

PR 83

PR Outreach SEO Brand Identity 83

EveryoneSocial

JANUARY 12, 2022

There’s concern about employees sharing confidential information or workers becoming involved in heated online discussions that spark a PR nightmare, for example. That said, not encouraging healthcare employees to be social is actually a much bigger risk for companies because they miss out on incredible ROI. Here are the steps to take.

Social Networks 97

Social Networks Activities ROI Enterprise Management 97

Champion Communications

APRIL 30, 2020

Additionally, as brands look to balance their books, ROI is a matter of priority. The PR industry is less rigid in the services they offer, focusing more on holistic thinking and creativity in order to add true business value. PR is an inherently agile discipline, reacting to the news agenda as it demands.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation PR Demand 48

Walker Sands

NOVEMBER 20, 2020

Generating positive ROI from marketing is an overarching goal all marketers strive for. To help set marketers up for success, I led a session at the ITA’s “Level Up” Mini Summit to discuss how to build a solid multi-channel marketing strategy, from integration to attribution, to achieve optimal ROI. Align Your Budget.

Ideal Customer Profiles 52

Ideal Customer Profiles ROI Multi-Touch Attribution Budget Programs 52

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn. That’s reach.

PR 106

PR Content Marketing Personalization Marketing Analytics Tools 106

PureB2B

MARCH 18, 2022

Integrated marketing is the process of unifying all aspects of marketing communication — such as advertising, PR, and social media — and using their respective mix of media, channels, and tactics to deliver a seamless and customer-centric experience. Unifying Each Channel.

B2B Sales 62

B2B Sales Top of Funnel ROI B2B Marketing 62

PureB2B

MARCH 18, 2022

Integrated marketing is the process of unifying all aspects of marketing communication — such as advertising, PR, and social media — and using their respective mix of media, channels, and tactics to deliver a seamless and customer-centric experience. Unifying Each Channel.

B2B Sales 62

B2B Sales Top of Funnel ROI B2B Marketing 62

KoMarketing Associates

JUNE 2, 2014

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. And while losing the potential SEO impact from press releases is a minor issue, it adds to the challenge PR professionals face when demonstrating ROI for their programs.

Link Building 120

Link Building PR SEO Ad Building 120

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. The post How A Small Business Can Automate Social Media And PR appeared first on B2B Marketing Insider. Trust me, it ain’t pretty. Even if the conversion is.2%,

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Webbiquity

JUNE 1, 2021

That’s a 44x ROI. Done wrong, you will end up spending significant dollars to generate little if any ROI. Build your social currency with a robust PR strategy. But PR can speed up this process. There is a big reason why email marketing still is one of the highest performing strategies in 2021.

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Bluetext

APRIL 14, 2023

So much of Bluetext’s PR and marketing work with government contractors and IT providers involves a keen understanding of how government buyers evaluate, procure and deploy technologies and services – and the messages that resonate most with them. Artificial Intelligence and automation can equate to fears of employees being replaced.

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Walker Sands

OCTOBER 23, 2023

Why You Should Attend the Top Cybersecurity Conferences Cybersecurity conferences like RSA, Black Hat, and DEF CON offer invaluable advantages for both cybersecurity and PR professionals, from deepening industry knowledge to networking and beyond. Cybersecurity professionals have a reputation for knowledge-sharing.

Conference 72

Conference Enterprise Management Work Management Marketing Management 72

SmartBug Media

FEBRUARY 1, 2023

PR and Marketing During a Recession When facing a recessionary environment, the following approaches to your PR and marketing strategies will help you effectively navigate the challenges ahead. During the panic phase I mentioned earlier, many companies will eliminate PR as a quick budget fix.

Public Relations 92

Public Relations Ideal Customer Profiles PR Planning 92

LeanData

FEBRUARY 11, 2016

So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Usually, trying to gauge the influence of PR on closed deals and pipeline is, well, a pipe dream. We know that PR does something,” Moore said. “We Does your PR move the needle?

PR 53

PR Marketing Attribution Lead Ranking Budget Programs 53

Marketing Insider Group

JUNE 28, 2011

Just over a year ago I wrote about how Social Media will help to unite Marketing, PR, Customer Service, HR and more. The specific topics we covered included the growth of Twitter, the need for Marketing and PR to establish trust and the ROI of Social Media. . We need PR to help drive that.

PR 100

PR Social Media Social Marketing B2B Marketing 100

Content Standard

AUGUST 19, 2021

However, amplifying distribution through the company’s broader channels can maximize your ROI. Extending ROI through Strategic Repurposing A piece of content’s usefulness rarely ends with its initial purpose. A strong partnership between PR and content marketing can also fuel sponsored content and guest post campaigns.

Paid Search Agency 129

Paid Search Agency Planning Content Marketing PR 129

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

LeanData

FEBRUARY 11, 2016

So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Usually, trying to gauge the influence of PR on closed deals and pipeline is, well, a pipe dream. We know that PR does something,” Moore said. “We Does your PR move the needle?

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Usually, trying to gauge the influence of PR on closed deals and pipeline is, well, a pipe dream. We know that PR does something,” Moore said. “We Does your PR move the needle?

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Usually, trying to gauge the influence of PR on closed deals and pipeline is, well, a pipe dream. We know that PR does something,” Moore said. “We Does your PR move the needle?

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

Marketing Insider Group

APRIL 21, 2011

And it often extends to our colleagues in PR. So how can marketing and PR lead our organizations to better alignment with sales? A recent survey of 175 CMOs by Bazaarvoice and the CMO Club tells us that 74% of CMOs will tie their social media activities to quantifiable ROI in 2011. This is really where PR can take the lead.

PR 100

PR Social Media Social Marketing Planning 100

Marketing Craftmanship

DECEMBER 2, 2011

The PR lesson from this tweet heard round the world is that an apology is often the most effective way to limit damage to one’s reputation or brand. Contrary to decision-making you might expect from politicians and bureaucrats, both parties immediately backed down. Smart move.

PR 100

PR Twitter Guidelines Press 100

Biznology

APRIL 20, 2011

For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR. But if you use social media for marketing, you can use direct marketing principles to prove your rate of return.

Social Media 80

Social Media ROI Media Wikipedia 80

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. When your content rises in search ranking and traffic, the ROI increases exponentially over time. What’s the ROI on content?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Adobe Experience Cloud Blog

SEPTEMBER 10, 2014

If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets. Choosing the right PR firm, however, can be a challenge. Well done – that’s definitely the hard part! But now it’s time to execute on that strategy.

PR 48

PR Demand Generation Agencies Advertising Agencies Paid Search Agency 48