Webbiquity

JUNE 28, 2022

Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Highlight Your Specialty.

Case Studies 288

Case Studies Case Study Studies Top of Funnel 288

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Quick Takeaways.

Paid Search Agency 311

Paid Search Agency Content Marketing Companies Case Study 311

Marketing Insider Group

SEPTEMBER 9, 2020

Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the return of investment (ROI)? How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them.

Cost per Lead 254

Cost per Lead ROMI CPL Churn Rate 254

Martech

FEBRUARY 5, 2024

Suresh Venkatasubramanian, a professor at Brown University who helped co-author the White House’s Blueprint for an AI Bill of Rights, said in a CNN blog post that the problem is that LLMs are simply trained to “produce a plausible-sounding answer” to user prompts. “So, a correct answer to a question). And he would just go on and on.”

Marketing AI 111

Marketing AI Generation Peer-to-peer Ad Frequency 111

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Branding Brand Identity Budget Programs 120

Marketing Insider Group

MAY 12, 2015

But companies that consistently outperform their peers or industries have something in common: a unified purpose. But companies that consistently outperform their peers or industries have something in common: a unified purpose. As marketers, we focus a lot of our time and attention on outside audiences, which makes sense.

Storytelling 100

Storytelling Brand Identity Branding Ad Building 100

Trade Press Services

APRIL 29, 2024

In addition, many industry-specific associations offer global, national, and regional opportunities for connecting with industry peers. In a time when digital storytelling is thriving, podcasts and webinars can address highly specific or niche topics. Professional networks go beyond liking and sharing posts on social media.

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 75

Hubspot

APRIL 26, 2017

HubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. How to Get Started with Interactive Storytelling. If you’re new to creating digital content, start small with a simple quiz or flashcards embedded in a blog post with Playbuzz. Making history come to life can be a hard task.

Storytelling 78

Storytelling Interactive Marketing Top of Funnel Examples 78

Content4Demand

FEBRUARY 19, 2021

Join more than 2,000 of your B2B marketing peers at our favorite event of the year, the B2B Marketing Exchange. This year, they’ve gone digital with six tracks and more than 50 sessions , plus peer-to-peer roundtables and B2B mentorship sessions. Ramp Up ROI With Interactivity. Celebrate Killer Content.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Marketing Insider Group

JANUARY 16, 2023

Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. In fact, 91% of B2B purchasers say past buying decisions had been influenced by word of mouth from industry peers. 2) Open Your Blog to Customers.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Launch Marketing

APRIL 5, 2018

It might be because of shared values, like TOMS Shoes’s commitment to give back to society, an inspiring entrepreneur story like AirBnB’s founding, or simply a connection to a brand that has been able to leverage storytelling to connect and appeal to consumer emotions. What is Storytelling? Why storytelling in B2B marketing?

Storytelling 48

Storytelling Effectiveness Brand Identity Branding 48

Martech

JUNE 6, 2023

Marketers are using AI to create foundational content such as educational blogs and articles, SEO optimization, social media posts, newsletters, and time-consuming product documentation. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

Marketing AI 103

Marketing AI Marketing Analytics Tools Generation Planning 103

Salesforce Marketing Cloud

JUNE 9, 2022

Part artists, part scientists, marketers know how powerful storytelling is, especially when there’s data to back it up. With a steep rise in demand for marketers with digital skills , Salesforce partners and customers need marketing experts to reach and retain customers, remain relevant, and build brand value now more than ever.

Enterprise Management 98

Enterprise Management Advertising Agencies Marketing Management Peer-to-peer 98

Adobe Experience Cloud Blog

JULY 19, 2017

Use storytelling tactics to create relatable and interactive content that drives engagement is key to building a community. When you’re part of a Twitter chat , it’s the perfect opportunity to not only engage with customers and prospects, but you can create the perfect setting for peer-to-peer engagement.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” “We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Blog posts targeting the same keywords.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Sprout Social

JUNE 1, 2022

Storytelling. From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. Lifecycle marketing. What is lifecycle marketing?

Social Marketing 114

Social Marketing Planning Work Management Peer-to-peer 114

markempa

AUGUST 1, 2017

Let me explain. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. So, what do the 13% high achievers have that others don’t? They connect emotionally with their buyers. That’s why interviewed Mike Bosworth.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Trade Press Services

JANUARY 2, 2024

Six Essential Takeaways from our 2023 Blogs and Newsletters Based on the topics that have been addressed in our own blog and newsletter over the course of 2023, there are some key lessons learned that can be leveraged for success in 2024. 2023 was a year that experienced significant changes (hello, introduction of ChatGPT!)

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. This isn’t just any story, though.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Valasys

MAY 6, 2024

This blog delves into effective strategies for integrating UberDuck AI with various social media platforms, transforming your content creation process. Become a Storytelling Master: Breathe life into your social media stories with custom voiceovers. But how can you leverage this innovative tool to elevate your social media presence?

Social Media 40

Social Media Media Peer-to-peer User-Generated Content 40

Martech

MARCH 18, 2022

M]ost of my peers thought I was crazy.” he recounted in his blog post , “ What is marketing? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost It’s not a diminishing return.

ROI 130

ROI Paid Search Agency Advertising Agencies Planning 130

Convince & Convert

APRIL 18, 2014

savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). Tweetable Moments Our whole mantra is to celebrate our fans.

Social Media 168

Social Media Social Marketing Peer-to-peer Media 168

Salesforce Marketing Cloud

MARCH 22, 2022

There’s power in storytelling. This Women’s History Month , we’re telling the stories of two of Salesforce’s most dynamic storytellers, Leah McGowen-Hare , SVP Trailblazer Community, and Vatora Godwin , Social & Video Associate Manager. Through trials and triumphs. Mentorship and representation.

Business 98

Business Peer-to-peer Storytelling Communities 98

KoMarketing Associates

JUNE 18, 2019

For starters, you need to have content that satisfies inquiries during each stage of the buying process, from top-of-the-funnel blog posts to in-depth whitepapers. For starters, you need to have content that satisfies inquiries during each stage of the buying process, from top-of-the-funnel blog posts to in-depth whitepapers.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

Metadata

SEPTEMBER 20, 2023

Most of my peers say the rise of ABM and the death of gated content is happening independently. Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Most of the changes have been positive. And for the most part, I agree.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Valasys

MAY 9, 2024

From his expertise in social media marketing to his ability to adapt to changing trends, Steven Khanna’s approach to sales is truly exceptional. In this article, we will explore the key skills required for digital marketing, what sets Steven apart as a salesperson, and how he achieves success in this dynamic industry.

Top of Funnel 45

Top of Funnel Personalization Work Management Marketing Management 45

EveryoneSocial

APRIL 14, 2020

Many might be writing blog posts, taking pictures, recording video or other forms of medium on some consistent basis. There is no doubt that content creation plays a major role for your organization. Content is everywhere and impacting everything. More than you may even have thought about or realized until just now.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

ClearVoice

OCTOBER 31, 2023

Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors. Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

OCTOBER 31, 2023

Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors. Social influence: People tend to conform to social norms, while peer pressure can force individuals to make certain choices or engage in specific behaviors.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

JANUARY 18, 2020

A blog series exploring the well-intentioned attempt of a content creative to learn about a new trade. Ask your peers about your salary range and check to see if you got paid as much as someone else on your team holding a similar job title. #GrowthGoals: One content creator’s forage into the podcasting space. We all know that.

Peer-to-peer 59

Peer-to-peer Click Rate Sample Storytelling 59

ClearVoice

SEPTEMBER 1, 2023

This could be compelling storytelling, relatable situations, humor, fear, joy, or nostalgia. In marketing, social proof, testimonials, and peer endorsements can create emotional responses. Emotions play a crucial role in marketing. As humans, we rely heavily on our feelings to make decisions. Build trust and foster long-term loyalty.

Tips 52

Tips Planning Trigger Marketing Peer-to-peer 52

Zoominfo

OCTOBER 22, 2019

Salespeople are perpetually busy throughout the year, as they strive to find their next customer and hit their quotas. While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. Let’s get into it. How to Create a Great Sales Kickoff.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

Adobe Experience Cloud Blog

APRIL 23, 2018

In this blog, I’ll cover which techniques work well to tell your brand story and which ones are best left on the cutting room floor. Ever feel like you’re seeing the same content over and over again online? In this new digital world, you may wonder whether there are any effective ways to make your brand stand out from the pack.

Effectiveness 134

Effectiveness Peer-to-peer Privacy Lead Ranking 134

Televerde

JANUARY 11, 2021

Take a URL from a blog post on your site that you know the lead visited. Did you say something off-putting? In some cases, it’s best to let bad leads go. You don’t want to drag down resources and energy on dead ends. However, you also don’t want to give up. 8 Effective Remarketing Techniques to Bring Back Lost Leads.

Lead Scoring 92

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 92

SalesChoice

JANUARY 4, 2017

Story telling is an ancient and intimate tradition between the storyteller and his or her audience. In ancient times, rituals were in close proximity where the telling of the story took on an intimacy, developing a connection to both the storyteller and the listener through their intimate and closely connected communal experience.

Storytelling 20

Storytelling Lead Ranking Peer-to-peer Customer Satisfaction 20