Strategic-IC

JULY 3, 2020

You know, that kind of typical big deal that you've heard about, that RFP, that tender, et cetera. That's obviously when you've got an existing account that you're looking to cross-sell, to up-sell, to enter new countries, new markets, new business units et cetera. The second one is when you're looking to pursue a major opportunity.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 118

SpotMe Blog

MAY 17, 2022

Or go through a research paper to get more details? RFP guide and free template. We prepared a guide to virtual event RFPs. Includes a free virtual event RFP template. Break-out sessions run by specialists go deeper into specific topics. Going virtual asks for a combination of both live and on-demand content.

Conference 52

Conference Best Practices Webcast RFP 52

Hinge Marketing

MAY 24, 2018

Now, educational content is not things like white papers that aren’t truly informative or syndicated content. Related Stories 3 Ways to Demonstrate Your Expertise [VIDEO] 3 Reasons Why Your RFP-Driven Firm Needs a New Website 2018 Government Contractor Research Released. Hope to see you there.

Video Marketing 51

Video Marketing RFP Education Paper 51

Sana Commerce

AUGUST 27, 2022

We also offer lots of online resources such as blog posts , white papers , factsheets and our customers’ e-commerce stories to inspire your own. Ask potential vendors all the right questions by downloading our B2B e-commerce RFP template , which comes complete with a handy vendor rating system. White paper.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

KEO Marketing

NOVEMBER 11, 2015

For example, consider a regional bank that maintains a blog full of articles about personal finance. White papers can be a great place to start. These long, data-heavy publications are usually intended to wow the C-suite into sending an RFP or scheduling a call with your sales team. C-levels are people, too, you know.

B2B Marketing 48

B2B Marketing Work Management Marketing Management Paid Search Agency 48

Circle Studio

SEPTEMBER 5, 2017

In the A/E/C industry, that means that up until the time a client is ready to issue an RFP, ask for a bid, or discuss the scope of their project, they’re not all that interested in being sold. Instead of creating an SOQ, leverage content marketing and gather a list of blog articles, white papers, recorded webinars, etc.

Work Management 68

Work Management Marketing Management Account Based Marketing Marketing Automation Services 68

Pam Didner

NOVEMBER 5, 2020

White papers, industry trends, and survey reports conducted by marketing. Topic-specific blog posts, podcasts, and the like. Check out the many examples I shared in this blog post, A Complete Guide for Account-Based Marketing for Marketers. Product pages on the website. Product sheets. Solutions briefs. Customer success stories.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Vision Edge Marketing

NOVEMBER 12, 2013

White papers and tradeshows may be far more important in the early stages of the government-agency buying process, whereas webinars and videos of the system in use are more important in the early stages of the buying process for the emergency services sites. . they engage in to solve their problem and find a specific solution .

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

thePoint

AUGUST 24, 2020

In case you are new to the series, you can find #1 – #4 ( The “Ante” , Not all marketing is the same , B2B buyer journey , and B2B website purpose ) in our blog. #5 paid search, events, webinars, white paper downloads, website contact us forms). Is this a prospect that downloaded a white paper?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 52

SpotMe Blog

NOVEMBER 3, 2022

How many times have you come away from an in-person event with piles of business cards and sheets of paper that you’ve then just thrown away? Download our event management RFP template and find the vendor that will help you reach your goals. #11 You’ll reduce waste as well as your event spending by using a mobile event app. #5

Enterprise Management 52

Enterprise Management Budget Programs Cost Work Management 52

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. Bailey Gardiner is mostly blog-oriented too. White Horse does more chunky content like white papers and Webinars. Five blogs posts per week are better than three. Five blogs posts per week are better than three. If you can’t do two, kill the blog.

Paid Search Agency 129

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 129

ViewPoint

MARCH 6, 2012

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Joe Pulizzi, co-author of Get Content.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

thePoint

SEPTEMBER 10, 2019

Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. Content that engages at this stage is going to be thought-leadership and educational, like white papers and educational webinars.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

Industrial Marketing Today

MAY 5, 2010

A white paper would fit the bill nicely here. Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. This white paper aims to change that perception of them.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

SpotMe Blog

MAY 31, 2023

Spread the word Create promotional materials like a website, email campaigns, social media posts, blog articles, and ads to spread awareness about your event. Get 41 event promotion ideas in our latest blog post. Get rid of outdated spreadsheets and paper forms. Build excitement by giving attendees a taste of what’s to come.

Planning 52

Planning Personalization Work Management Best Practices 52

Strategic-IC

JULY 3, 2020

You know, that kind of typical big deal that you've heard about, that RFP, that tender, et cetera. That's obviously when you've got an existing account that you're looking to cross-sell, to up-sell, to enter new countries, new markets, new business units et cetera. The second one is when you're looking to pursue a major opportunity.

Account Based Marketing 48

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 48

thePoint

MAY 25, 2018

white paper download), the first reaction of sales is to only want those where there is a clear intent to “speak with sales,” and even then, they get irritated if the person wants to talk to them about something other than buying (like support). You don’t want sales just answering RFPs blindly to people they don’t know!

B2B Marketing 40

B2B Marketing Sales Qualified Leads Personalization Paid Search Agency 40

Hinge Marketing

MARCH 14, 2016

An RFP is sent out to a broad swath of prospective service providers. Most of this material will be short-format pieces, such as blog posts and articles. For most firms, blogging is the easiest and most productive way to get started. If commenting is enabled, blog posts also provide a great way to interact with your audience.

Planning 48

Planning Marketing Plans Service Content Marketing 48

B2B Marketing Zone Posts

FEBRUARY 2, 2010

The ultimate guide to blogging when you don’t have time to blog - grow - Practical Marketing Solutions , January 25, 2010 This is a blog post for anybody who has trouble finding the time to blog. With this background in mind we’ve put together our top 9 tips for running a more considerate procurement/RFP process.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

B2B Marketing Savvy

JULY 2, 2009

Other Popular Posts: Navigating the Messaging Minefield Agency and Marcom Behavior Social Media Statistics ScoopDog’s Blog Home Page. An AdAge blog post on its Small Agency Diary site just recently revisited the subject. Agencies usually own putting it down on paper. The best ones inspire!

Creativity 40

Creativity Advertising Agencies Paid Search Agency RSS 40

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Adobe Experience Cloud Blog

JUNE 13, 2011

Other best practice content includes webinars and white papers. It is a good idea to develop content that helps decision makers organize their purchase research around what you sell, such as RFP templates, buyer’s guides, and industry analyst reports. Mid-stage content. sign-up forms.

Lead Nurturing 48

Lead Nurturing Sales Management Top of Funnel B2B Sales 48

Sword and the Script | B2B

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. The average blog post was 1,376 words in 2022. The average blog post was 1,376 words in length this year.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Heinz Marketing

MARCH 6, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. I’d love to talk about the old RFP and the idea that of like, if I get an RFP, if I didn’t know the company producing it, I’m probably already way behind. Rishi: Yes. Rishi: Yes.

Top of Funnel 100

Top of Funnel Lead Ranking Work Management Marketing Qualified Leads 100

Sword and the Script | B2B

JULY 19, 2022

If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week). Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. B2B prospects want published pricing.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59

SpotMe Blog

NOVEMBER 3, 2022

In this must-read blog post, we’ll explain why having a detailed event budget template is key to running successful events. How many times have you come away from an in-person event with piles of business cards and sheets of paper that you’ve then just thrown away? But what should you include?

Template 52

Template Budget Programs Enterprise Management Resources 52

SpotMe Blog

SEPTEMBER 1, 2022

Copyright issues can occur if you share or post something, for example, a research paper, without the copyright holder’s (usually the author’s) permission to do so. Request for Proposal (RFP). Copyright issues.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Blog: Difference Engine. Marc Prensky coined this term in 2001, in a paper titled, â??Digital About this Blog. This blog reports on interesting new applications of technology and the people behind them. Managing the RFP Process. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

B2B Digital Marketer

OCTOBER 5, 2020

We started blogging and, you know, we a blog every other week or so, and nothing really happened. And quite frankly, the best place to do it on our website in our opinion is your blog. And so if you’re telling me, Hey, I’m blogging and I’m not getting any results. We didn’t get any leads from that.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Bluetext

JUNE 11, 2021

This blog post is about those 2-5 years. Government agency stakeholders regularly call your company to ask your opinion on upcoming agency initiatives, product and service specifications, RFPs, and contract awards. Occasionally, you are invited to co-craft the RFP in ways that position your company to win.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Webbiquity

DECEMBER 19, 2017

” — B2B Marketing Trends for 2018 , Act-On Blog. There’s a growing realization that insightful white papers, pithy blog posts, and slick social media graphics don’t mean much if your product is difficult to purchase, implement, or use. ” — 2018 Trends: B2B Marketing , Edelman.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

B2B Marketing Zone Posts

JANUARY 4, 2011

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. Save Time & Stress – Blog Editorial Calendar Template - Savvy B2B Marketing , March 18, 2010. Blog Checklist: 10 Items BEFORE You Publish… - Writing on the Web , July 14, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Heinz Marketing

SEPTEMBER 24, 2018

They have the ability to mail it out to your audience, or they have the ability to post it on their social media page, or they have the ability to post it on the website or a blog. They want to go right from downloading the white paper to “Would you like to see a demo?” Think about your best friend.

Top of Funnel 55

Top of Funnel Terms and Conditions Paid Search Agency Enterprise Management 55

Anteriad

APRIL 25, 2023

Blog A regularly updated website or web page. Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. See White Hat SEO. Either operated by a single person or a group from the same company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Blog A regularly updated website or web page. Content Content – whether a blog or social media post, a photo, a podcast, a video, or a slideshow –is information that engages people and encourages traffic to a website. See White Hat SEO. Either operated by a single person or a group from the same company.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84