The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Webinars, email courses, and downloadables are just some of the types of content that are of high value to users and help you reach more of your target audience through different channels. Ebooks & White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. They don’t have to have unique content.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Deeply invested prospects may research B2B businesses through webinars, client testimonials, and page reviews on LinkedIn.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

BOP Design

APRIL 19, 2021

Newsletters. The content of these emails wouldn’t be added to a B2B email marketing newsletter, because the content is too important to be bunched in with other information. B2B Email Marketing Newsletter. The function of a B2B email marketing newsletter is different from that of a B2C email newsletter.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Regularly update your blog with fresh content and new insights. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Content addressing industry topics and trends is best accomplished through bylined articles , interviews, podcasts, webinars, and blogs. Examples include email newsletters, webinars, and social media posts.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Hinge Marketing

JUNE 14, 2021

In this context, premium content is widely offered to a target audience, often through advertising, social media, or blog posts. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. Live and On-Demand Webinars. Figure 4: Example of a Free Webinar.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Marketing Craftmanship

MAY 13, 2020

Many companies have abused email to such a great extent — bombarding clients, prospects and referral sources with email blasts, self-serving newsletters and other useless information — that it’s now extremely difficult to get noticed or gain meaningful traction. Many have blogs featuring content that most visitors neither read nor comment on.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Rev

FEBRUARY 8, 2023

This blog post covers all you need to know about MQLs—from definitions to strategies for converting leads into paying customers. Content engagement: Are they interacting with content such as emails, blog posts or e-books? That’s where marketing qualified leads, or MQLs, come into play. You might be asking, “What exactly is an MQL?” “How

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

MARCH 31, 2023

Training is typically promoted in intranets, internal newsletters and town hall meetings, usually occuring during regular business hours. They typically have websites, newsletters, podcasts and webinars. Common offerings include webinars, white papers, user communities and user conferences.

Work Management 106

Work Management Marketing Management Training Vendors 106

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Webinar Metrics 103

Webinar Metrics Tips Marketing Automation Services Thought Leadership 103

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. Take, for instance, this piece on how to write a white paper. High-performing content published on your blog and social channels can easily be translated into virtual events.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Marketing Insider Group

MARCH 9, 2020

For instance, if you spend a certain amount on your corporate blog, break down the monthly expenses you incur in publishing, as Entrepreneur ’s Thomas Smale advises. Newsletter subscriptions. White paper or e-book downloads. For instance, let’s say your original blog post was a tutorial on how to use your new software.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

SendX

MAY 18, 2020

Yet while it might lag behind other channels in terms of volume, the quality of a lead from your email list is far higher than a random visitor passing through your blog. Welcome/Thank you Emails This is where you thank your new lead for subscribing or signing up to receive your newsletter.

Promotion 318

Promotion Email Marketing Urgency Marketing Paid Search Agency 318

Trade Press Services Newsletter

JULY 6, 2023

Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry. Highlight thought leadership works. Create a separate section for publications and presentations, if appropriate.

Personalization 130

Personalization Tips Brand Identity Branding 130

SmartBug Media

JULY 22, 2020

A great starting point is to take one of your best pieces of content, such as an e-book, guide, or white paper, and turn it into a simple conversion path, which includes: The content itself. Prerecorded Webinar. A blog—whether corporate, community-specific, or both—is a critical component of a senior care content marketing strategy.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

KoMarketing Associates

APRIL 7, 2021

Read our blog post, “ 3 B2B Storytelling Techniques to Improve Content Marketing Performance ,” to find out. Demand Gen Report’s 2021 Content Preferences Study of B2B buyers also found that buyers prefer webinars above all other top content formats, ranked as follows: Webinars: 57% (compared to 54% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Salesforce Marketing Cloud

DECEMBER 8, 2023

Ask them to share, accept your newsletter invitation, or simply don’t unsubscribe. Newsletters Newsletters are one of the most common types of marketing emails. Newsletters that show up regularly in subscriber inboxes are a great way to keep your brand top of mind for customers and prospects alike. Let’s dig in.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Hinge Marketing

MAY 23, 2016

5) Webinars. A webinar is the online equivalent of a seminar or other educational event. The lead generating webinar is typically offered free of charge. Like its offline cousin, a webinar should be educational — not a thinly veiled sales pitch. 8) White Papers or e-Books. 9) E-newsletter. 10) Blogging.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

SugarCRM

JANUARY 29, 2016

How to create an engaging webinar that stands out from the crowd. Webinars can be a powerful vehicle for engaging with and educating prospects and customers — if they’re done correctly. At first glance, a webinar might seem simple enough — just pick a topic and get ready to talk about it for 45 minutes or so, right?

Webinar Metrics 50

Webinar Metrics Outreach Paper Deliverability 50

Lake One

JULY 27, 2023

Actions like: Visiting a link Downloading a resource Signing up for a newsletter Requesting a demo Until now, it was hard to determine which touchpoints are most effective at moving customers along without using multiple tools or jumping between platforms. For example, say you deliver an email follow-up to people who attended a webinar.

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Contently

APRIL 23, 2020

At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. By that measure, our webinar on the science of storytelling a few weeks ago was a big success. After my last webinar, I got a lot of questions about our research on content fluency.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

The Point

JUNE 27, 2012

When the results are in, add your analysis, and then package the data and commentary into a “survey report” that you can then leverage in demand generation, lead nurturing, social media, PR, even as a Webinar. And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Zoominfo

AUGUST 5, 2021

Balancing the various content types (blog posts, white papers, webinars) will allow you to reach your customer and map the buying process in a scalable way. Higher-value assets like ebooks and white papers allow prospects with deeper interest to get a more rounded sense of the value of your product.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Generate webinar registrations.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Webbiquity

MARCH 17, 2017

Some funnels use a content blog to market to and nurture an audience. This is can be done with webinars and video sales letters, for example. There are numerous inbound and outbound approaches available. Others use ads with effective landing pages that generate leads and jumpstart sales. Getting people involved is lead generation.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper. That group used 3,126 different search terms to get here.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Launch Marketing

DECEMBER 2, 2020

Did they sign up for and attend a webinar? If you take more value in a lead signing up for a webinar, then score that activity higher than the eBook download. Email Engagement: When your organization sends out a newsletter , take note of how leads are interacting with the links in the email. Did a visitor download an eBook?

Lead Ranking 71

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 71

Crimson Marketing

MARCH 24, 2015

White papers. Blog posts. Newsletters. Source: Marketing Tech Blog. Here is the list, in priority order: Case studies. Detailed technology guides. Infographics. Competitive vendor worksheets. Customer magazines. Web slideshows . 67% of #B2B tech buyers prefer social content at the top of the funnel Click To Tweet.

Top of Funnel 100

Top of Funnel Digital Marketing Funnels Case Study Case Studies 100

The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. The results have been startling.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100