Vidyard

JUNE 8, 2020

If you’d like to get on our nice list to ensure you get front-of-the-line access to our next holiday video, be sure to sign up for our newsletter! Sign Up for the Vidyard Newsletter. And who knows, you just may learn how to deliver your own award-worthy video marketing campaigns.

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

Vidyard

MARCH 31, 2020

Video newsletter : Spice up your newsletter by recording and embedding custom videos to complement your email communications. Content marketing : Before you launch a new content asset, record a video to educate your internal teams on why it’s important and how they can help to promote it.

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Vidyard

OCTOBER 27, 2019

Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. When they’re considering buying something and want to research their options, consumers use a variety of methods.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Vidyard

JANUARY 7, 2015

Once you’ve filtered out the 200 spam emails, cheerful messages from companies you’ll never work with, webinars that aren’t relevant to your industry, and newsletters you don’t remember signing up for, you’re left with a big to-do list. Knowing where that fits into your overall company strategy is key.

Top of Funnel 50

Top of Funnel Work Management Content Marketing Advertising Agencies 50

Vidyard

JANUARY 15, 2020

Interviews with your CEO or industry leaders fit well in customer newsletters or internal emails to build and educate your community. Find out more about how we did it in our video podcast blog post. Anywhere that an interview would help explain the information or tell the story that page is written to convey. Learn From the Pros.

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

Vidyard

MARCH 31, 2020

Video newsletter : Spice up your newsletter by recording and embedding custom videos to complement your email communications. Content marketing : Before you launch a new content asset, record a video to educate your internal teams on why it’s important and how they can help to promote it.

Creativity 65

Creativity Video Marketing Business Paid Search Agency 65

Vidyard

MAY 21, 2021

Some examples might be links to other pieces of content, newsletter subscription forms, or links to learn more about your products. The CTAs that drive the best outcomes: You want to focus on softer CTAs that will encourage your viewer to explore more of your content and product offerings.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Vidyard

DECEMBER 17, 2019

Shared widely on social channels, blogs, etc. Email newsletters. Can vary depending on the topics; Often short. Not usually more than a few minutes; Should be short. Varies depending on the complexity of the product. Distribution. May be embedded into not-so-prominent places on the company’s website. Video repositories like YouTube.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Vidyard

JUNE 8, 2020

If you’d like to get on our nice list to ensure you get front-of-the-line access to our next holiday video, be sure to sign up for our newsletter! Sign Up for the Vidyard Newsletter The post How We Executed a Telly Award-Winning Video Marketing Campaign appeared first on Vidyard.

Advertising Agencies 65

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 65

Vidyard

JANUARY 26, 2017

As the Senior Content Strategy Manager at ExamSoft Worldwide, Totty works tirelessly to generate interest for ExamSoft across their blog, social channels, webinars, and a host of other platforms. “I I love the MarketingProfs newsletter! And Stephanie Totty is in charge of making sure as many students have that privilege as possible.

Peer-to-peer 50

Peer-to-peer Content Webinar Metrics Conference 50

Vidyard

FEBRUARY 12, 2020

After all, today’s companies have more ways of communicating with their employees than ever before, from email newsletters to live meetings to Slack. You would think we’d be living in a golden age of internal communications. Yet many employees are disengaged with their work.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Vidyard

FEBRUARY 10, 2021

Interviews with your CEO or industry leaders fit well in customer newsletters or internal emails to build and educate your community. Find out more about how we did it in our video podcast blog post. Anywhere that an interview would help explain the information or tell the story that page is written to convey.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Vidyard

FEBRUARY 12, 2020

After all, today’s companies have more ways of communicating with their employees than ever before, from email newsletters to live meetings to Slack. You would think we’d be living in a golden age of internal communications. Yet many employees are disengaged with their work.

Video Marketing 65

Video Marketing Work Management Marketing Management Training 65

Vidyard

MAY 23, 2018

Some examples might be links to other pieces of content, newsletter subscription forms, or links to learn more about your products. Awareness Stage In this awareness stage, you want to focus on softer CTAs that will encourage your viewer to explore more of your content and product offerings.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Funnels Thought Leadership 65

Vidyard

JULY 10, 2013

YouTube uses annotations to connect videos to links, and a well-placed annotation links a segment of your video to more content on your YouTube channel, or draws viewers back to your website, a landing page, or blog post. If a client loves a product update, they can share the video on their blog, or through social media.

Video Marketing 50

Video Marketing Generation Leads Lead 50

Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? Maybe you prefer a curated sales newsletter delivered straight to your inbox each day. Email and Newsletter Campaigns 2.3.2 Top Sales Newsletters 2.1 Top Sales Blogs 4.1 The Make It Happen Blog 4.7

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Vidyard

JULY 7, 2017

Having a scheduling event, like Calendly, works wonders when trying to book meetings: And a newsletter/event signup can bring key individuals to your tradeshows and booths with greater efficiency. For example having another video, like a microdemo or Chalk Talk play right after is a good way to give more information to your prospect.

Video Marketing 61

Video Marketing Tips Sales Cycle Outreach 61

Vidyard

NOVEMBER 25, 2013

The Vidyard Newsletter is a great bi-weekly dose of video marketing tips, inspiration, and resources. Subscribe to the newsletter to get the classiest content around! Dress in layers so that you can easily cool down or warm up without interrupting the session for too long. Can’t Get Enough Great Video Marketing Content?

High Quality Lead 65

High Quality Lead Video Marketing Tips Newsletter 65

Vidyard

NOVEMBER 25, 2013

The Vidyard Newsletter is a great bi-weekly dose of video marketing tips, inspiration, and resources. Subscribe to the newsletter to get the classiest content around! Dress in layers so that you can easily cool down or warm up without interrupting the session for too long. Can’t Get Enough Great Video Marketing Content?

High Quality Lead 65

High Quality Lead Video Marketing Tips Newsletter 65

Vidyard

AUGUST 18, 2014

Just as your blog needs regular updates to build an audience or subscriber base, great video marketing also depends on consistency and frequency. In a blog post? Remember, use an image of the video’s custom thumbnail in the email and redirect viewers to your website or blog post where the video is actually located.

Video Marketing 54

Video Marketing Top of Funnel Planning Content Marketing 54

Vidyard

DECEMBER 3, 2019

Do you want viewers to subscribe to your newsletter? How can you help? Make it clear how your product or service helps address those pain points. What do you want the audience to do next? Sign up for a free trial? Visit your website? This is your CTA. Start Strong.

Video Marketing 126

Video Marketing Paid Social Agency Landing Pages Work Management 126

Vidyard

MAY 23, 2018

Some examples might be links to other pieces of content, newsletter subscription forms, or links to learn more about your products. Awareness Stage In this awareness stage, you want to focus on softer CTAs that will encourage your viewer to explore more of your content and product offerings.

Top of Funnel 61

Top of Funnel Marketing Funnels Thought Leadership Video Marketing 61

Vidyard

NOVEMBER 25, 2013

The Vidyard Newsletter is a great bi-weekly dose of video marketing tips, inspiration, and resources. Subscribe to the newsletter to get the classiest content around! Dress in layers so that you can easily cool down or warm up without interrupting the session for too long. Can’t Get Enough Great Video Marketing Content?

High Quality Lead 67

High Quality Lead Video Marketing Tips Newsletter 67

Vidyard

DECEMBER 18, 2014

As demonstrated in the webinar, a CRM tool like Salesforce.com will allow you to track your published content and determine an individual lead’s “content story” Create a “campaign” to track a particular content activity like browsing a web page, downloading an asset, reading an email newsletter, etc.

Top of Funnel 52

Top of Funnel Multi-Touch Attribution Lead Ranking Lead Scoring 52

Vidyard

DECEMBER 17, 2019

Distribution Shared widely on social channels, blogs, etc. Length Can vary depending on the topics; Often short. Not usually more than a few minutes; Should be short. Varies depending on the complexity of the product. May be embedded into not-so-prominent places on the company’s website. Can be shared on social media channels sparingly.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

OCTOBER 21, 2013

Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. For more content, subscribe to the blog and never miss a post!

Marketing Analytics Tools 51

Marketing Analytics Tools Top of Funnel Landing Pages Content 51

Vidyard

APRIL 18, 2018

Everyone’s email inboxes are inundated with clutter on a daily basis: spam, e-newsletters, generic prospecting messages…the list goes on. Here’s what I’ve learned: 1. Personal, relevant outreach is more important than ever.

Thought Leadership 64

Thought Leadership Eye-Tracking Vendors ROI 64

Vidyard

OCTOBER 28, 2022

Get the Newsletter Get the best of Sales Feed, along with the latest sales resources, direct to your inbox every week. If you’re getting many sales objections later in the sales cycle, you may not be doing your discovery and qualification well enough. Identify the ICP of customers you can help with your solutions and ask lots of questions.

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Vidyard

MARCH 31, 2020

Video newsletter : Spice up your newsletter by recording and embedding custom videos to complement your email communications. Content marketing : Before you launch a new content asset, record a video to educate your internal teams on why it’s important and how they can help to promote it.

Video Marketing 28

Video Marketing Personalization B2B Paid Search Agency 28

Vidyard

DECEMBER 3, 2019

Do you want viewers to subscribe to your newsletter? How can you help? Make it clear how your product or service helps address those pain points. What do you want the audience to do next? Sign up for a free trial? Visit your website? This is your CTA.

Video Marketing 65

Video Marketing Paid Social Agency Landing Pages Work Management 65

Vidyard

MAY 18, 2017

With today’s technology, you can add buttons, you can add custom calls to action, you can add annotations right into the videos themselves that are clickable and actionable by the viewer, so imagine watching a video and part way through, you see a little annotation come up that prompts you to go and watch another customer story or to request (..)

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

APRIL 27, 2015

Through integrations with popular marketing automation platforms like Marketo, Eloqua, ExactTarget and others, Vidyard is able to identify individual viewers, track their unique viewing activities and tie their interactions with video content to other demand generation activities like webinars, whitepapers, newsletters and more.

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Vidyard

JANUARY 21, 2013

Amar: The first thing I did was start a blog where I would analyze some aspect of Vidyard’s marketing and discuss what I would do instead. For example I talked about CTAs (or lack thereof) in the blog and the new user experience. Mike: What a baller. Michael: Amar had some really great points in this e-mail.

Startups 58

Startups Case Studies Case Study Screencast 58

Vidyard

JANUARY 6, 2014

If you set up a newsletter last year, for example, an optional email gate on your latest video can prompt subscription to that channel before viewers gain access to full-version content. Use email gates to capture leads The majority of your videos have to be more than entertainment alone if they’re going to drive business.

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Vidyard

APRIL 18, 2022

Get the Newsletter Get the best of Sales Feed, along with the latest sales resources, direct to your inbox every week. From November 2021 to March 2022, Sales Feed had 1,200 views on their bio links and 600 clicks on their YouTube channel and newsletter. That’s what makes TikTok unique.

Video Marketing 103

Video Marketing Tips B2B B2B Sales 103

Vidyard

JANUARY 22, 2020

Rand Fishkin has a blog about SEO. Ann Handley has a newsletter about storytelling in marketing. Blogs and Articles 3.5 Blogs and Articles. Video is a great way to enhance the written content in thought leadership blog posts and articles. Jay Baer has a podcast about word of mouth marketing. LinkedIn 3.2

Thought Leadership 121

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 121

Vidyard

JANUARY 22, 2020

Rand Fishkin has a blog about SEO. Ann Handley has a newsletter about storytelling in marketing. Blogs and Articles 3.5 Blogs and Articles Video is a great way to enhance the written content in thought leadership blog posts and articles. Jay Baer has a podcast about word of mouth marketing. LinkedIn 3.2 Facebook 3.3

Thought Leadership 65

Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 65