Launch Marketing

JANUARY 24, 2018

Akamai is the global leader in Content Delivery Network (CDN) services, making the Internet fast, reliable and secure for its customers. Recognizing a need to amplify the marketing activity and support for one of their key channel partners, Akamai looked to Launch Marketing to bolster their efforts. The Results. The Details.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

Only B2B

JANUARY 24, 2018

Want to kick off the competition in content marketing? All you need right now is to look beyond the fancy social networks to expand your influence, increase exposure and grow your reach. As a content syndication network, Outbrain is a market leader and it doesn’t seem to be dying down in its efforts anytime soon.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

xiQ

MARCH 26, 2020

Let’s evaluate what this means for B2B Sales and Marketing. As Q1 wraps up, your goals may not have been greatly affected, but with businesses now suspended in limbo, sales and marketing will experience a plummet in numbers during Q2. Build portals or microsites to connect with your clients.

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

PureB2B

APRIL 2, 2017

Email as a marketing channel is very much alive and should not be ignored. Techniques and trends in online marketing constantly evolve, so it all boils down to a relevant contact list that you have total control over. Include a link to your landing page or blog that leads them to sign up and provide their email address.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Webbiquity

JANUARY 12, 2010

The results include her website, blog, a link to her book of that title on Amazon, and articles she’s written. Ardath Albee is almost as dominant for her unique phrase, “marketing interactions,&# placing in 7 of the top 12 spots on Google, including the top four. Your story and messages are bolstered by your webbiquity.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

DivvyHQ

APRIL 8, 2016

In today’s #captainobvious, Content Marketing 101 lesson, you know that your content programs should have a clear target audience. Herein lies one of the largest benefits of content marketing that often gets overlooked. Buyer-focused blog content is published weekly to build a subscriber list.

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

PureB2B

APRIL 2, 2017

Email as a marketing channel is very much alive and should not be ignored. Techniques and trends in online marketing constantly evolve, so it all boils down to a relevant contact list that you have total control over. Include a link to your landing page or blog that leads them to sign up and provide their email address.

Ad Building 62

Ad Building Trade Show Ideal Customer Profiles Microsite 62

Contently

MARCH 21, 2017

-centric approach to marketing coverage. According to the Content Marketing Institute, 87 percent of marketing professionals in the UK now use content marketing, and 53 percent planned to increase their spending in the next year. So is weighing JLL’s marketing agenda against audience demand.

Brand Identity 120

Brand Identity Branding Advertising Agencies Mobile Advertising 120

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Call it P2P (Person-to-Person) marketing if you will.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. Now, that is a huge amount of competition, right there!

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Webbiquity

JULY 25, 2011

So I figured it was time to update my inaugural post on this blog, What is Webbiquity? And finally, your website and blog are no longer the only places that buyers may find you. If you don’t have a blog already, start one. And that you are interacting with your networks on those platforms. Where do I start? •

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

So I figured it was time to update my inaugural post on this blog, What is Webbiquity? And finally, your website and blog are no longer the only places that buyers may find you. If you don’t have a blog already, start one. And that you are interacting with your networks on those platforms. Where do I start? •

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

EMagine B2B Blog

JUNE 13, 2013

While we consider ourselves the B2B Online Marketing Experts (and we’re not not the only ones who think so ), we aren’t the only ones talking about it. Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Most trappers these days call themselves “content marketers” and what they do is “ content marketing.”

Social Media 80

Social Media Social Marketing Media Planning 80

Adobe Experience Cloud Blog

JULY 8, 2014

networks to date. So, in Part 2 of our World Cup of Marketing series, we’ll size up the battle between Volkswagen and Hyundai. Hyundai : Built its microsite, BecauseFutbol.com, on Tumblr. Casillas and Kaka play a central role in Hyundai’s marketing – everything from television and print ads to onsite events. Social Media.

Paid Search Agency 48

Paid Search Agency Microsite Television marketing Thought Leadership 48

Biznology

DECEMBER 13, 2011

90% of one’s time should be spent writing amazing content” and then, finally , “Installing WordPress , an amazing platform, does not an amazing blog make ; Pitch Engine is amazing but content is king” So, let me explain. The same thing with digital PR and social media marketing.

Social Media 80

Social Media Demand Media Blogger 80

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. According to The Content Marketing Institute , 88 percent of U.K.

Class 60

Class Paid Search Agency Companies Allocation 60

SnapApp

SEPTEMBER 20, 2011

Entries double as signups for newsletters or leads for customer acquisition and marketing efforts. Grant additional entries to users who share the sweepstakes on their Facebook or Twitter networks. ve placed my sweepstakes in a prominent location on my website and on my blog, microsite, Facebook and Twitter for broadest reach.

Practices 48

Practices Microsite Best Practices Opt-in 48

Hinge Marketing

AUGUST 16, 2017

Even firms that have embraced marketing technology and content marketing can struggle to deliver a cohesive, well-coordinated marketing program. Download the Marketing Planning Guide and develop a robust marketing plan that generates leads and builds your reputation. Raise your content marketing game.

Planning 93

Planning Marketing Plans Marketing Budget Creation Tips 93

NuSpark Consulting

MARCH 9, 2013

Google Analytics, Conversions, and Marketing Measurement. By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy. Here are some reports that can provide you with some valuable marketing insights: Traffic Sources Conversion.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

Adobe Experience Cloud Blog

JULY 27, 2012

Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. At Marketo, we have created a Social Media Policy document that outlines what social networks to participate in, how often, and what the ground rules are. 3) Show them the WIIFM.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Hubspot

DECEMBER 18, 2012

The fast-paced world of digital marketing -- with all its technological advancements and iterative improvements to our marketing processes -- has theoretically made marketers’ lives easier. Problem is, a lot of this new “stuff,” has quickly become an inefficient use of a marketer’s time and budget.

Tactics 28

Tactics Microsite Planning High Quality Lead 28

Hubspot

SEPTEMBER 11, 2013

We''ve got a few ideas for you and your cause marketing team. But as the marketer responsible for engaging not only your attendees, but also your greater network of non-attendees, you want to make sure you have a plan to amplify the day (or days) of the event as much as possible through your online channels.

Microsite 28

Microsite Tactics Hubspot Network Marketing 28

Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

EMagine B2B Blog

DECEMBER 23, 2014

For those who have never heard of this brilliant marketing concept, Google states: “Remarketing lets you show ads to people who have visited your website or used your mobile app before. These prospects are identified through cookies and then served tailored ads across the Google Display Network (GDN). Create narrow custom lists.

B2B Marketing 40

B2B Marketing Campaigns Microsite Paid Search Agency 40

Adobe Experience Cloud Blog

NOVEMBER 2, 2015

Author: Jignesh Shah Whether you’re trying to close Q4 deals or set the stage for 2016, you should start planning a holiday marketing campaign now. Holiday marketing can also help grow your pipeline into 2016 as it sets a solid foundation for sales and marketing plans as they head into the New Year. Focus Your Holiday Marketing.

Top of Funnel 48

Top of Funnel Tips Planning Advertising Agencies 48

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. The concept of being everywhere online gave this blog its logical (though hard to spell) name. The concept of being everywhere online gave this blog its logical (though hard to spell) name. Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Hubspot

JANUARY 14, 2016

You've been thinking a lot about how to market this new program. All it takes is uncovering them and suddenly you've got a launching off point for your marketing efforts. Marketing Must-Do's Checklist for Promoting a New Program. Visit relevant blogs and forums to read through the comments section.

Education 28

Education Microsite Planning Word of Mouth 28

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Exo B2B

APRIL 30, 2024

By combining quality content creation and strategic distribution, you can harness the full potential of B2B content marketing to propel your business to new heights. That’s how I concluded my first post analyzing the Content Marketing Institute’s annual study (the 2024 study). Which platforms are marketers abandoning?

B2B Marketing 52

B2B Marketing Top of Funnel Content Marketing Advertising Agencies 52

Hubspot

JUNE 9, 2010

As the largest social network, Facebook offers plenty of opportunities for marketers. Improving a social network and scaling it for use by 500 million people is difficult; because of this, the tools and engagement opportunities for marketers are still limited. Facebook Marketing Tools.

Facebook 28

Facebook Tools Microsite API 28

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

The ROI Guy

OCTOBER 22, 2010

In a recent blog post from Software Advice's Lauren Carlson , this emerging CRM analyst indicates how hot the market for marketing automation software has become, and although the niche was timid several years ago, marketers are now adopting these systems aggressively.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Automation Software 40

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Webbiquity

JULY 10, 2018

Your B2B website and blog are the core of your content marketing efforts. A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form.

Paid Content 213

Paid Content CMS Development Design Optimization 213