Tony Zambito

APRIL 19, 2010

  The financial crisis and the meteoric rise of social media marketing have suddenly changed the game for both sides.     The financial crisis and the meteoric rise of social media marketing have suddenly changed the game for both sides.   Image by scottpowerz via Flickr.

Buyer Personas 100

Buyer Personas Marketing & Strategy Thought Leadership Social Media 100

Tony Zambito

JULY 24, 2011

  We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions.  Always On : the Social Buyer is living and breathing the “always on” life via social media, social networks, and the Internet. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

APRIL 12, 2010

.  As the Internet changed our very means of how we view information, social media technology and social media channels are changing our views of customer relationships and conversations.    Last year we saw some very profound thinking presented on social business. 

Buyer Personas 100

Buyer Personas Business Social Media Lead Ranking 100

Tony Zambito

MAY 2, 2010

  Although I am missing the opportunity to interact directly with people, social communities and blogging has made it possible to “attend” these conferences virtually.    Other words to use one of the new descriptors in social media conversations these days – we would “engage” with the community.

Buyer Personas 100

Buyer Personas Banners Communities Social Media 100

Tony Zambito

OCTOBER 25, 2010

  Many of today’s modern movements related to experience design, social media, and digital engagement have in their DNA at least a molecule of interactionist theory.    Brian Solis , a thought leader on social media and author of Engage! ,

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

APRIL 16, 2010

Adele Revella, who has introduced the need for buyer personas to hundreds of people that came through her Effective Product Marketing course and advocates for buyer personas in her blog Buyer Persona Blog , myself, and Angela Quail had talks about this topic recently. 

Buyer Personas 100

Buyer Personas Rules High Quality Lead Social Media 100

Tony Zambito

MARCH 23, 2011

  Media Integration : buyers today are responding well to organizations that create a compelling buying experience through integrating various types of media into an overall content strategy.  .  And what is becoming more evident is that buyers care more about the buying experience than ever before. 

Peer-to-peer 100

Peer-to-peer Network Marketing Buy Education 100

Tony Zambito

OCTOBER 4, 2015

As digital interactions and media become more intertwined into everyday life, marketers need to respond. Respond with content and media that fits into the new world of digital commerce. Yet, as CMOs invest and allocate more to content and digital media, the returns are not occurring as hoped. Understanding The Problem.

Direct Marketing 100

Direct Marketing Buyer Personas Allocation Ideal Customer Profiles 100

Tony Zambito

APRIL 24, 2008

" The second trend affecting sales and just beginning to gain a foothold in the consciousness of buyers is the concept of "social media networking" For those of us who have been around a while in the selling profession, who could forget those days of your first sales manager beating you over the head about referrals.

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Peer-to-peer Trends Buyer Personas Social Media 100

Tony Zambito

OCTOBER 3, 2018

It was like I was stuck in some time warp from the 1980’s or 1990’s when I dealt with them.” – Director, Media Operations. The following from an interview subject says it all: “It was weird. I do not think any entity wants to be perceived in this way. Experience Wanted.

Enterprise Management 169

Enterprise Management B2B Thought Leadership Urgency Marketing Work Management 169

Tony Zambito

SEPTEMBER 27, 2015

Thus, the importance of overall brand experience has surged and creating the need for branded content and media throughout the entire customer lifecycle. Allocating more budget related to content and other marketing media to the later stages of the consumer or buyer’s journey. Related articles.

Allocation 100

Allocation Buyer Personas CMO Press 100

Tony Zambito

APRIL 17, 2016

Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future. The percentages of marketers indicating this as their top challenge are not measly either.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Tony Zambito

DECEMBER 19, 2010

  I like the term digital age because it is a way of including all things such as social media, mobile, digital marketing, and even the iPad!    I previously mentioned in my article  How Social Media is Transforming the Buyer Experience that companies need to think like online educators. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Tony Zambito

OCTOBER 23, 2016

Doing so to adapt to new consumer behaviors related to how media content is consumed and viewed. Leading to more consumers getting their entertainment media from Netflix and watching on iPhones or iPads instead of TVs. Largely driven by digital technology advancements in smartphones, tablets, and streaming.

Enterprise Management 100

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 100

Tony Zambito

OCTOBER 14, 2018

The more you can be relevant through your brand and different forms of media, the more responsive buyers will be. There is no such thing as the “average” buyer : Buyers respond to organizations that get the “quest” they are on.

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Marketing AI Buyer Personas Top of Funnel Digital Marketing Funnels 174

Tony Zambito

MARCH 24, 2010

  I also make this same point in an interview with Stephanie Tilton on her blog Savvy B2B Marketing. .   Similarly, I have made assertions that the buyer persona development process is about informing strategy.   The Connection.   One of the aims of Buyer Persona 2.0

Buyer Personas 100

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 100

Tony Zambito

JANUARY 4, 2012

If you follow conventional and social media closely, the storied demise of sales has been told many times. For many in B2B sales, from senior leaders to sales representatives, it may be a discouraging time. You probably could buy a … Continue reading →

B2B Sales 100

B2B Sales B2B Social Media Buy 100

Tony Zambito

JANUARY 29, 2017

For example, in recent works with Reuters, we uncovered a human insight related to how people responded to and developed worldviews as a result of connected experiences across print, digital, TV, and public media. Enabling broadcast and digital media to reshape their news towards a connected experience. 2 – Rapid Crowd Insights.

Digital Transformation 100

Digital Transformation Buyer Personas Ideal Customer Profiles B2B Thought Leadership 100

Tony Zambito

JANUARY 18, 2011

on the organization’s blog.  Recently, Adam Needles, Left Brain Marketing’s VP of Demand Generation Strategy, posted a thought provoking article entitled Why Do (Well-intentioned) B2B Demand Generation Efforts Fail?   If you haven’t read it, I would highly recommend doing so. 

Buyer Personas 100

Buyer Personas Demand Generation Demand Generation 100

Tony Zambito

FEBRUARY 28, 2016

Equally important is building in adaptability to multiple media platforms – factoring in print, digital, and mobile. With adaptability built-in to apply to the buying process specific to that scenario. Stopping Waste.

Buyer Personas 100

Buyer Personas B2B Content B2B Sales 100

Tony Zambito

JUNE 1, 2011

  Areas such as peer-to-peer social networking, community memberships, subscribing to blogs, and following on Twitter or Facebook are loaded with differentiating perceptions, attitudes, beliefs, aspirations, goals, and one’s own self-determination.    Social Buyer Persona Listening.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

OCTOBER 25, 2011

Note to readers and followers: I will be making a transition by the end of the year to a new blogging platform and new website to focus on Buyerology© and enhanced buyer understanding through Business Buyergraphics©.  .  If that is the case, then we best find out what exactly is considered business today by buyers.

Demand Generation 100

Demand Generation Internet Marketing Purchase Buy 100

Tony Zambito

JANUARY 3, 2012

Asking good questions was seared into my mental consciousness by several mentors early in my career. This notion was further influenced by prodigious reading of Peter Drucker. The premise being that good questions help you to focus and to get … Continue reading →

B2B Marketing 100

B2B Marketing B2B Marketing & Strategy Marketing 100

Tony Zambito

SEPTEMBER 27, 2011

Image by Will Lion via Flickr In my recent article, Buyerology: The New Science of Understanding Buyer Behavior, I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age. A … Continue reading →

Buyer Personas 100

Buyer Personas Social Networks Network Marketing Buy 100

Tony Zambito

FEBRUARY 22, 2012

The floodgates have opened on channels, social media, old media, the Internet, and countless other ways to interact, explore, retrieve, and digest information in this new era of the buyer. Simply stated, buyers are making multiple choices prior to as well as well after buying decisions. Why It Is Important to Understand Buyer Choice.

Top of Funnel 100

Top of Funnel B2B Sales Marketing Funnels Wikipedia 100

Tony Zambito

MARCH 4, 2012

For example, does the web channel brand and buyer experience stay true to form when buyers interact with either the social media, sales, resellers, partner, or service channels? The emphasis here is on identifying critical Buyer Moment of Truth™ impression points that contribute to the overall brand and buyer experience.

Top of Funnel 100

Top of Funnel B2B B2B Sales Wikipedia 100

Tony Zambito

FEBRUARY 12, 2012

This should not be confused with trying to learn all about the intricate details of social media, content marketing, and etc. On the job learning is critical to keep up with new understandings about markets and buyers.

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Lead Ranking CMO Analysis Lead Scoring 100