MKT1

JUNE 5, 2023

“The marketing funnel is dead,” they say. I agree the marketing funnel isn’t exactly funnel shaped–it's sort of an hourglass. So, I still strongly recommend B2B marketing teams map their funnels. But all things go-to-market will fall better into place once you do it. I don’t agree.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

SmartBug Media

AUGUST 5, 2019

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources. Direct Traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Parse.ly

APRIL 6, 2020

Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Google Analytics — the most popular web analytics tool. Many businesses start with Google Analytics. It’s the most popular solution for web analytics.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Half the battle is understanding WHAT you need to fix on your site.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). Today, we’ll look at GA4 vs Universal Analytics—specifically as it relates to email marketing. What is Google Analytics 4?

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Don’t worry. Let’s roll! According to statistics , 1.6

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

KoMarketing Associates

APRIL 9, 2019

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. But here’s just one example : 58% of marketers said their top priority was lead quality. SpyFu’s new tool, Nacho Analytics, even promises to basically show you your competitors’ analytics reports.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. 1) Persistence is essential.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 93

Enterprise Management CMS Development Marketing Automation Services Marketing Management 93

Optinmonster

DECEMBER 20, 2023

If you’re working on a VPN blog, start with something broad like “unblocking” or “anonymity.” Finding Keywords You Already Rank For You can also find out which search queries are already bringing organic traffic to your site as a starting point for generating new and related keyword. It’s the starting point of your journey.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. More specifically, we’ll look at: What is traffic attribution. But now what?

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Convince & Convert

MARCH 10, 2016

You’ve been creating consistent blog posts for a while, but you aren’t getting as much traffic as you’d like. Google Analytics may tell you that even though you’re bringing in new readers, they don’t visit your site a second time. Consider running a contest through your blog. Slow websites kill traffic.

Mobile Advertising 112

Mobile Advertising Mobile Marketing Television marketing Newsletter 112

nDash

AUGUST 4, 2020

Which content marketing metrics are the most important? How can you prove that your content marketing strategy is driving ROI? And how much of your time should be devoted to reviewing analytics? These are the questions keeping so many content marketers up at night. Find Your Minimum Viable Content Marketing Metrics.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Lead Ranking Content Marketing 52

The Marketing Blender

MARCH 15, 2021

How do you best reach decision-makers in a time of ever-changing rules? Marketers need to toe the line between keeping the doors open and staying top of mind for their clientele. What does an effective digital marketing strategy look like in 2021 (and beyond)? Generating leads with B2B marketing strategies is not low effort.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing & Strategy 126

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Marketing Insider Group

AUGUST 26, 2015

If you write a blog post and no one reads it, did you really write it? Now that’s a question for a content marketing guru, ninja or king to answer. Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. Blog Title (title tag, H1 tag.)

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Optinmonster

SEPTEMBER 6, 2023

Affiliate marketing programs can be an excellent way to create multiple income streams. And while many online “gurus” will tell you how easy it is, affiliate marketing can be tough–unless you have the right tools. Bonus content : What Is Affiliate Marketing? Link management. Key Features: QR code generator.

Budget Programs 56

Budget Programs Best Practices Work Management Marketing Management 56

seo.co

JUNE 7, 2021

Many digital marketers struggle to boost traffic to their sites, and there are many ways to get that done. You may consider paid advertising and traditional marketing, but that investment usually doesn’t produce long-term results. SEMRush and Google’s Keyword Planning Tool can help you do this. Perform Keyword Research.

Organic Leads 100

Organic Leads Lead Ranking Lead Generation Lead Scoring 100

SalesIntel

JANUARY 12, 2023

The year has just started, and like every year so far in the 2020s, it’s on track to be a challenging and unique experience in marketing. Big data, analytics, and artificial intelligence will continue to grow in scope in 2023, presenting organizations with new opportunities and complexities. That’s where a B2B data provider comes in.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. If you’re on the hunt for new marketing resources, look no further. Today’s blog post is for you! Billy Gene is Marketing Inc. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

As a marketer, it’s important to understand privacy as it is part of the customer experience. In this blog, I’ll tell you about what a walled garden is and why it’s a myth, how to engage with customers, and what a privacy forward strategy looks like for marketing teams & their customers. . Data Targeting.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Optinmonster

MAY 11, 2023

But can you drive traffic to your website for free? If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? The nice thing about content marketing is that it can be very cost-effective. Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Optinmonster

FEBRUARY 23, 2022

Are you trying to find the best WordPress marketing plugins to help attract more customers and drive more sales? WordPress plugins are the key to unlocking the roadmap to your marketing goals. We’ve hand-picked the best WordPress marketing plugins that will help you out in 11 different areas. OptinMonster: Generate Leads.

Planning 75

Planning Best Practices Work Management Marketing Management 75

Webbiquity

OCTOBER 18, 2010

How can you craft more compelling blog headlines? How can you get more links to your blog? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Optinmonster

NOVEMBER 19, 2020

Getting more pageviews on your website is a key part of content marketing. This is important to keep in mind because many marketers confuse the general metric “pageviews” as an indicator of traffic. In the end, new marketers show the same old popups to the same people over and over again.

Tips 99

Tips Traffic Marketing Analytics Tools Eye-Tracking 99

Hubspot

NOVEMBER 24, 2017

Either way -- if you're a marketer that plays any role in managing your brand's blog -- read on. We're going to go over some of the ways to avoid that big, scary traffic trend above -- or to prevent it from happening again, if you've seen it before. Ready to get into diagnosing those problematic blog posts?

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

RebelMouse

JULY 8, 2021

They can contain lots of information and drive lots of traffic, and we have worked very hard to make it super easy for writers and editors to embed them by simply dropping a link into our. Automated Traffic Splits for A/B Testing. We now support automating traffic splits between different layouts. Add Media Bar.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Enterprise Management Work Management 52

Optinmonster

FEBRUARY 5, 2020

Are you feeling bogged down by some of the more tedious tasks in your marketing strategy? Managing and nurturing leads from email, SMS, social media, and landing page campaigns can start to feel…. Fortunately, when it comes to marketing automation tools, you’ve got options. We’re going to look at: What Is Marketing Automation ?

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Optinmonster

DECEMBER 17, 2020

Well, the good news is you can add quizzes to your content marketing strategy, too. Boost your website traffic. It also comes with tons of different targeting rules, so you can rest assured that you’re showing the popup to the right people at the right time. All you have to do is head over to your website analytics.

Generation 111

Generation Lead Scoring Lead Ranking Leads 111

Convert

JULY 7, 2021

We’re considering other tools, but for the volume and complexity of our tests, Google Optimize is able to service our needs. It’s simple, free to use, and we can integrate directly with Google Analytics with no engineering resources. Shopify, WordPress, Mixpanel, Hotjar) Reliable, fast customer support.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Optinmonster

MARCH 1, 2023

And email is an important digital marketing strategy you should pay attention to. This blog will show 14 of the highest-converting places to put these online signup forms on your website. Many smart marketers are now using splash pages to make their optin the first thing visitors see when they land on their homepage.

Conversion 94

Conversion Landing Pages Opt-in Template 94

Parse.ly

DECEMBER 2, 2021

Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. Choosing the right KPIs helps you see where your marketing efforts are working and where you need improvement. Let’s look at seven metrics to track your progress toward three common content marketing goals. Website traffic.

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52

Parse.ly

DECEMBER 2, 2021

Content marketing is subjective—it’s ruled by opinions and moved by personal preferences. Choosing the right KPIs helps you see where your marketing efforts are working and where you need improvement. Let’s look at seven metrics to track your progress toward three common content marketing goals. Website traffic.

Top of Funnel 52

Top of Funnel Content Marketing Marketing Analytics Tools Content 52

Optinmonster

JUNE 22, 2023

Social media algorithms and usage rules can change in an instant. You may be familiar with WordPress as a blogging platform. But it’s actually a complete website builder and content management system (CMS). Most website traffic comes from mobile devices, so your website needs to look good on all screen sizes.

Small Business Marketing 86

Small Business Marketing Marketing Websites CMS Development Business 86