KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

DECEMBER 8, 2021

Organic search traffic. Organic search traffic refers to traffic that comes to your site from a search engine, not from paid ads. Organic search traffic can be tracked in search engine analytics platforms, such as Google Analytics, Bing, or Yahoo. Direct traffic. To view it in GA, look under Acquisitions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

APRIL 10, 2020

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. We would love to hear your thoughts through LinkedIn and Twitter to continue the discussion.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

MARCH 3, 2020

Nurture Potential Buyers on LinkedIn. While LinkedIn ads are not nearly as ecommerce focused as a Google Shopping Ad, LinkedIn’s main benefit lies in its’ audience targeting options. With LinkedIn, B2B companies can target ads directly to the buyers of their product. Customer email lists.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

KoMarketing Associates

DECEMBER 27, 2012

21 Business Blogging Tips from the Pros - Cindy King, Social Media Examiner. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Make better decisions in AdWords with your Google Analytics data - Dan Friedman, The Google AdWords Blog.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

KoMarketing Associates

JANUARY 16, 2014

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . Blog Post Optimization.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

APRIL 7, 2021

Read our blog post, “ 3 B2B Storytelling Techniques to Improve Content Marketing Performance ,” to find out. Blog posts: 46% (compared to 56% in 2020). This is different than lead generation, where the goal is converting traffic. So how do you integrate more storytelling into your content? Do more virtual events. Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

SEPTEMBER 27, 2018

This could include everything from industry-related blogs to third-party publications, trade associations, and industry affiliations. Advanced targeting options on Facebook and Twitter let you target customer lists and upload audiences using your website traffic and customer’s email addresses or phone numbers.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Research opportunities to get your blog posts submitted or syndicated on third-party sites. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

JANUARY 29, 2019

We typically are able to help them appear on the first page of search results for competitive terms via targeted traditional content assets like blog posts or glossary pages. These types of assets are fantastic for driving organic search traffic growth to the site and educating the market on key concepts and challenges. Final Thoughts.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

OCTOBER 13, 2016

Increasing overall site traffic is good; generating leads from this traffic is great. For example, a few of my clients use CTAs (like the below) on the bottom of blog posts to drive leads. This not only brings in more traffic but also highly r-e-l-e-v-a-n-t traffic, thus increasing the likelihood of leads.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. This blog post will take a look at the most popular A/B testing tool , Google Optimize , and explain how it is the most cost-effective choice available. Final Thoughts.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. This type of content usually comes into play later in the buying funnel, after users read a few blog posts and product landing pages.

Top of Funnel 121

Top of Funnel Lead Ranking Lead Scoring B2B 121

KoMarketing Associates

JULY 23, 2019

According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . Video for LinkedIn. Video on LinkedIn is rising both organically and in paid campaigns. Expert Interviews and Thought Leadership.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

KoMarketing Associates

DECEMBER 30, 2013

Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top Blog Posts on the KoMarketing Blog. 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. Percentage of B2B Website Traffic from Mobile Devices Continues to Rise.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

JUNE 4, 2019

In this blog post, we will be discussing 5 questions that need to be asked before diving headfirst into a Facebook Advertising campaign. Website Traffic. Below is a list of other social media platforms, their target audience, and main goals: LinkedIn – Business-focused users – Generating leads. Engagement. Lead Generation.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

KoMarketing Associates

OCTOBER 4, 2016

While email (91 percent), LinkedIn (71 percent), and print (58 percent) ranked as the top three most important channels for distribution, I would be curious to know which channels B2B marketers deemed the most effective. LinkedIn Group Participation. Blogger Outreach & Communications.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

JUNE 25, 2019

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. Even LinkedIn is slowly rolling out live streaming. On all of these platforms (though not sure about LinkedIn), you can save your live video after the stream is done and then republish it elsewhere on your other channels.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

SEPTEMBER 4, 2019

In this blog post, we will be discussing five tactics for developing negative keyword lists that need to be considered for B2B technology companies before launching a new PPC campaign. Reach out to us on Twitter or LinkedIn to share your thoughts and perspective. Specific Industries.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

OCTOBER 22, 2015

Tuesday: A blog post about the industry. Too many marketers know that they should have a blog on their company’s website, but instead of taking the time to create really good content, they just post anything they can, in a haphazard, non-researched way. An example of a window manufacturer blog that has a good variety of content.

B2B Marketing 120

B2B Marketing Content Marketing B2B Content 120

KoMarketing Associates

NOVEMBER 16, 2017

We have covered this topic on our blog ( here , here , and here ) in depth, so please visit our posts for in-depth strategic advice on this initiative. If you know your business and seasonal search traffic well, consider these patterns as you assign quarters of the year where the keywords have the highest search visibility.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

DECEMBER 5, 2017

Our focus for 2018 will be on attracting more users to the site, we’ll be investing in marketing automation and other marketing avenues and technologies that can help us drive and convert traffic. All photos provided by experts or LinkedIn. Thank you to all of our marketing experts for their insight as we go into the new year.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

DECEMBER 29, 2015

I am proud to say that traffic to our website has more than quadrupled since that priority was established, and we are crushing aggressive goals for traffic, leads, and brand development, again in 2015. TOP 10 KOMARKETING BLOG POSTS OF 2015. 10 Examples of Highly Impactful LinkedIn Profiles by Derek Edmond.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

SEPTEMBER 22, 2021

From measuring the performance of your content on social media to looking at blog visits on Google Analytics, there are many different (and equally important) ways to measure your content performance. Of those, website traffic is used most often (90%). . 2021 B2B Content Marketing Benchmarks, Budgets, and Trends.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

NOVEMBER 12, 2019

We’ve got several blog posts that can help: 21 PPC Lead Generation Tools for More High-Quality Leads. 5 Tactics to Improve B2B Lead Quality on LinkedIn. We dug into this question in detail recently with a blog post about Best Practices for Landing Page Optimization. Get your site’s SEO dialed in. Fortunately, it does.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

AUGUST 27, 2019

Not only are you driving traffic to your website instead of external sites, but you’re also showing expertise in the field by authoring useful and descriptive content. For example, say you wanted to have a guest post on a popular industry blog. According to CMSWire, LinkedIn is doing video extremely well. Final Thoughts.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

MAY 22, 2018

Over the next few years mobile traffic will continue to rise significantly. Cisco predicts mobile traffic to increase seven-fold between 2016 and 2021. From there, they can create an audience segmenting any user who has a “source” of a social media platform (such as Facebook or LinkedIn). Device Targeting.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

OCTOBER 20, 2016

As search marketers, we also need to concern ourselves with driving leads, traffic, B2B brand awareness, etc. But the fact of the matter is this: While organic traffic, referrals, and social shares are extremely important to SEOs, they may not mean as much to our clients and customers. when building out our content strategies.

Top of Funnel 120

Top of Funnel Banners Ideal Customer Profiles Content 120

KoMarketing Associates

MAY 26, 2016

From Facebook to LinkedIn, every generation is socially active. When used correctly, social can earn website quality links that can bring valuable traffic to your sites. Sites that have social share buttons on each page, especially on blogs, simplify the process of social sharing for readers. Make your content shareable.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

AUGUST 7, 2018

Test traffic streams instead of creative. Except in this case, “the list” is the traffic. Where is the traffic to that page coming from? Is it coming from ads, LinkedIn, organic search, paid search? So go look at your Google Analytics reports, and figure out what the #1 source of traffic is to that page.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

MARCH 5, 2013

LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution. An estimated 83% of B2B marketers use LinkedIn as part of their social media strategy because of the opportunity to connect with businesses, brands, industry leaders, and professionals.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

AUGUST 15, 2013

More importantly, as data points become more readily accessible via API and other connectivity points, you can be certain third party reporting tools will get much more advanced in the ability to connect traffic and activity data to goals, conversions, and sales transactions. Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

JULY 10, 2014

It’s a Good Cross Between Facebook and LinkedIn. However, it’s not as professionally-slanted as LinkedIn. Employees should create their own Google+ profile and be sure to fill out any of the outlets they write for, including your own blog, in the contributor section. The Integration of Google Maps/Places/+ Pages.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

FEBRUARY 23, 2016

Relevant fields may include the company name, domain, blog URL, Twitter handle, engagement level with your company (low, medium, high), and any other notes. This is a good resource to refer back to on a daily or weekly basis to look for opportunities to share prospects’ blog posts and engage with them on Twitter. Direct Outreach.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

FEBRUARY 23, 2022

With over 706 million members in more than 200 countries, LinkedIn is one of the most effective ways for B2B businesses to reach professionals from around the world. . There are two main ways to approach LinkedIn — you can run paid advertising or you can post organic content from your LinkedIn company page. Ready to get started?

Linkedin 226

Linkedin Paid Search Agency Ads Account Based Marketing 226

KoMarketing Associates

MAY 23, 2017

Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. You can use Twitter Analytics as well as social media referral traffic data in Google Analytics to get a better understanding of what your audience finds most interesting about your business. Drive Traffic to Your Website.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156