Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools. Read more about this on the MASG blog and be sure to leave your commentary. Post on Google Buzz.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. One of the speakers was Kim Albee, President of Genoo , a provider of online marketing tools. They can all work together.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Here is the second in a series of Thought Leader Interviews for MarketingSherpa. Kim: I agree that social media has been the hot topic.

Social Media 100

Social Media Lead Gen Lead Ranking Lead Scoring 100

markempa

AUGUST 15, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

KoMarketing Associates

MAY 1, 2013

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). LinkedIn (87% vs. 83%). Content Marketing Search Engine Marketing Blog' How Are They Doing It? Webinars/webcasts (88%). Videos (87%). Case studies (86%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Customer Experience Matrix

DECEMBER 8, 2011

. - Facebook forms: use forms within Facebook pages and apps to gather customer permissions - social sign-in: use social media sign-in services to replace marketing automation forms - personalized Facebook ads : display different ad versions on a Facebook page based on the user’s profile, including both Facebook and non-Facebook data Marketo - sharing: (..)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. What can you send via email? How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

Webbiquity

JULY 25, 2011

So I figured it was time to update my inaugural post on this blog, What is Webbiquity? And finally, your website and blog are no longer the only places that buyers may find you. If you don’t have a blog already, start one. Where do I start? • Do I have to do everything ? Where do I start with web presence optimization?

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

So I figured it was time to update my inaugural post on this blog, What is Webbiquity? And finally, your website and blog are no longer the only places that buyers may find you. If you don’t have a blog already, start one. Where do I start? • Do I have to do everything ? Where do I start with web presence optimization?

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

NuSpark Consulting

JULY 24, 2011

Are you writing keyword-laden blog posts and press releases that attract back links? Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing & Strategy 100

NuSpark Consulting

JULY 24, 2011

Are you writing keyword-laden blog posts and press releases that attract back links? Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Ranking 100

Industrial Marketing Today

APRIL 23, 2012

Emerson’s and It’s Never Been Done Before microsite is a good example of powerful storytelling aimed at an engineering and technical audience. However, you can gain some key insights into the art of storytelling to engage with engineers by visiting their microsite. From One Engineer to Another® blogs from Indium Corporation.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

EMagine B2B Blog

AUGUST 4, 2014

There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads. The types of content that are most often shared on LinkedIn are industry articles.

Social Media 40

Social Media Traffic Tactics Media 40

Webbiquity

OCTOBER 4, 2013

Blogs (guest posts, comments or blogroll links). YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). . Other company or product websites or microsites (mostly for large organizations). Product reviews.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

Blogs (guest posts, comments or blogroll links). YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Other company or product websites or microsites (mostly for large organizations). . Other company or product websites or microsites (mostly for large organizations). Product reviews.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

EMagine B2B Blog

JUNE 13, 2013

Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. 3 Reasons B2B Marketers Should Not Use Microsites. A controversial title to a very common issue with many B2B companies thinking a microsite is the answer to everything. Ah, the age old question for B2B marketers: Which social network is the best?

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Adobe Experience Cloud Blog

JULY 27, 2012

Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. Make it easily available to all staff through your company Wiki, HR sites, or even develop your own social media microsite. 3) Show them the WIIFM. 4) Training, training, training.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. One of the common ways to look at this is subscribers to a blog or newsletter. Re-purpose executive and sales presentations into blog posts and slideshares and videos.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

NuSpark Consulting

JULY 17, 2010

When leads are captured, many MA systems automatically capture their LinkedIn and Twitter profiles for further intelligence gathering on contacts. Landing pages are microsites that promote specific products/services with call-to-action web forms. Prospect visits our blog page: 5 points. Flexible lead scoring. Add 5 points.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. The concept of being everywhere online gave this blog its logical (though hard to spell) name. The concept of being everywhere online gave this blog its logical (though hard to spell) name. Image credit: Andrea Piacquadio from Pexels.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Hinge Marketing

AUGUST 16, 2017

The tools are simple to use (think Google and LinkedIn), powerful and can generate more options more quickly than traditional techniques, such as asking colleagues for referrals. Do you have a section, or microsite, that creatively promotes your culture and work environment? Buyers will rely more than ever on online tools.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

Adobe Experience Cloud Blog

AUGUST 9, 2012

An example would be if your marketing team focuses on building out Facebook, Twitter, LinkedIn, and Google+ in the first quarter , and then focuses on blog commenting and building influencer relationships in the second quarter. This can take place during a formal social media training day or even a social media microsite.

Social Media 48

Social Media Media Marketing & Strategy Microsite 48

Customer Experience Matrix

JANUARY 31, 2010

Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank. Good stuff. Other core features are similarly powerful.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Hubspot

OCTOBER 28, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Resources to Help: Learn how chat should and shouldn't work in this blog post. LinkedIn Sales Navigator integration with HubSpot. Get started writing with these blog post templates. Zoom integration with HubSpot.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Resources to Help: Learn how chat should and shouldn't work in this blog post. LinkedIn Sales Navigator integration with HubSpot. Get started writing with these blog post templates. Zoom integration with HubSpot.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. David Brazeal´s last blog. Rohit may be the first person to have coined the term “content curator.”

Curation 60

Curation RSS Web 2.0 Content Marketing 60

WebMarketCentral

NOVEMBER 9, 2009

Check out Joe Pulizzi's Junta42 blog , pick up a copy of Ardath Albee's wonderful new book eMarketing Strategies for the Complex Sale (which builds upon the foundation laid by David Meerman Scott and others), follow @Mike_Stelzner on Twitter—it's everywhere. Content marketing is all the rage. Authority and independence. Advertising.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

KoMarketing Associates

SEPTEMBER 18, 2018

Microsites. For content creators, this means there should be website content (blogs, videos, case studies, white papers) that are easily accessible and get straight to the point. Don’t Overlook the Power of LinkedIn. 82% of buyers look up providers on LinkedIn before replying to outreach efforts. Whitepapers.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

Convince & Convert

NOVEMBER 4, 2018

Create a landing page or microsite on the website, or designate a single social media channel and put all the information about the crisis in one place. Whether it’s your Facebook page, blog, forum or comments section on your Crisis FAQ microsite, you want ire to accumulate on your turf. Then determine where to go next. .

Social Media 167

Social Media Work Management Marketing Management Media 167

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Mega-List of Features in Marketing Automation (That You Won’t Find in CRM) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

PathFactory

JUNE 28, 2023

My name is Tim and I am a nerd who works on the Pre-Sales Solutions Team here at PathFactory, and I can demo PathFactory all day, but I don’t know how to write blog posts. Include call-out stats, ongoing results of in-webinar polls, speaker profile pages or links to LinkedIn, and obviously the slides and the recording in a Content Track.

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

Convince & Convert

MAY 28, 2012

This is probably the most important blog post you’ll never need. Create a Web page or microsite and put all the information about the crisis in one place. Whether it’s your Facebook page, blog, forum, or comments section on your Crisis FAQ microsite, you want ire to accumulate on your turf. Arm Your Army.

Social Media 155

Social Media Work Management Media Microsite 155

B2B Marketing Exchange

NOVEMBER 15, 2023

The campaign achieved a remarkable 72% conversion rate for meetings booked with sales, along with over 50,000 impressions of the music videos on LinkedIn. open rate and 21% click-through rate for emails, and an average of 470 page views with a 57% bounce rate for 11 blog posts.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Vidyard

SEPTEMBER 11, 2015

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. After the event video content can be categorized in two ways: a summary of the event, preferably with event organizers; a collection of “during event” content, packaged in blog posts.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Marketing Insider Group

JULY 30, 2015

In the discovery part of our conversation, they showed me some of their recent content work: A microsite that an agency set up for them last year. “ A customer training blog. Who’s going to consistently develop the customer training blog once it launches? This post originally appeared as a Robert Rose Linkedin post.

Microsite 100

Microsite Paid Search Agency Content Deliverability 100