Webbiquity

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Generating high-quality leads is essential to get more sales and more revenue. No leads means no clients and therefore, no sales. Email Marketing.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

FEBRUARY 15, 2017

Content is king, and blogs often make the best castles. These five tips can help you more dependably write outstanding content for your blog. The title of the blog post should tell potential readers that your content is important, unique, interesting, or essential for the reader to know. Organize Your Content. Break Up The Text.

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Tips Lead Ranking Lead Scoring Statistics 240

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Webbiquity

OCTOBER 18, 2016

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 1,000. 1) Persistence is essential.

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Lead Gen Lead Scoring Lead Ranking Blogger 100

Webbiquity

MARCH 24, 2015

It’s blogging for business week on Webbiquity. Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. 17% of marketers plan to increase blogging efforts this year.

Business 100

Business Business Blogging Vendors Social Media 100

Webbiquity

FEBRUARY 15, 2022

It drags down demand and lead generation and sales-ready opportunities. Using a relay race metaphor, this post: Provides a definition of, and the purpose of, demand and lead generation. Lead generation (lead gen) and demand generation (demand gen), perhaps you use these terms interchangeably? They are different.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Webbiquity

APRIL 5, 2022

Anyone who reads blogs or online publications has been exposed to the plague of bad writing across the Internet. Here’s a look at 14 more examples of distressingly common copywriting pitfalls and how to avoid having them end up on your website or blog. “Sky is blue” statements. Terrible opening sentences.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Webbiquity

APRIL 18, 2024

This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

MARCH 10, 2022

Start a Blog (If You Haven’t Already). Blogging can have numerous benefits to your brand’s image because it allows you to share your knowledge and build a connection with your audience. 76% of all B2B websites include a blog, and B2B marketers who have blogs get 67% more leads than those who don’t.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Webbiquity

MARCH 8, 2022

This can act as a potent lead magnet. Content upgrades are lead magnets you create for specific blog posts. Most websites display one popup on the entire website and then use the same lead magnet again for other opt-in forms. They can find it annoying, leading to audience fatigue. Use content upgrades.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

FEBRUARY 22, 2022

A recent survey from TopRank Marketing (summarized in The State of B2B Influencer Marketing here) found that the most common influencer activity among marketers was collaborating on content (87%) and that the most popular content types were blog posts (83%) and recorded video (67%). It is More About Branding than Lead Generation.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

OCTOBER 21, 2022

Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success. They also know both on-page and off-page SEO and can create articles and blog posts accordingly. This means that the article or blog post a writer develops should not sound robotic or spun.

Copywriting 335

Copywriting Rules SEO Lead Ranking 335

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Here are 12 of the top directory sites to get listed on. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

DECEMBER 19, 2023

9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. The post The Top 10 Most-Read B2B Marketing Posts of 2023 appeared first on B2B Marketing Blog | Webbiquity.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Webbiquity

MAY 30, 2023

Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness. It is surprising, however, that increasing sales is now prioritized almost as highly as the more traditional goals of brand awareness and lead generation.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

JANUARY 22, 2014

The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.).

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PageRank Link Building Lead Scoring Lead Ranking 100

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence.

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Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

NOVEMBER 15, 2022

And with that responsibility comes the ability to create high-quality blog posts, videos, images, and graphic assets that stand out in a crowded newsfeed. The post Seven Skills Every Social Media Manager Needs appeared first on B2B Marketing Blog | Webbiquity. Create a team-centered environment.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. What should they promote? Here are 20 ideas.

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ROI Generation Advertising Agencies Case Studies 100

Webbiquity

JUNE 21, 2010

Blogging provides business executives and marketers with opportunities beyond and distinct from a typical company website. Blogs are seen as key sources of information rather than just promotion. Blogs are seen as key sources of information rather than just promotion. Here are five key benefits of blogging for businesses.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Webbiquity

MARCH 28, 2023

Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads. Comparison Posts Image credit: Jeroen den Otter on Unsplash For blog content, the comparison post is a valuable format to consider using.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Webbiquity

DECEMBER 13, 2021

Here are some of the best end-of-year deals, across SEO, lead generations, project management, and other task areas. Lead Generation Software. Select a template, add questions, embed the form on your blog or website, and monitor responses. Are there tools that aren’t quite cutting it, that you may want to replace?

Marketing Management 294

Marketing Management Software Business Salesforce.com 294

Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

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Digg Blogger Broadcasting Buzz 100

Webbiquity

DECEMBER 6, 2022

According to the the study, only 55% of B2B marketers are creating blog content. Leveraging internal and external content creators plus internal Subject Matter Experts can help us drive significantly greater brand awareness, engagement and leads if we partner and collaborate with them.” 10% of B2B Marketers Are Idiots.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

MARCH 7, 2023

A contractor generally works at the client’s specific direction, for example: write a 900+ word blog post based on this creative brief. For lead generation, an eBook may be one tactic. But over-confidence can lead to making avoidable mistakes. Proactive This is a key distinction between consultants and contractors.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

OCTOBER 5, 2012

and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Without further ado, below are the 10 most-viewed posts on this blog to date. So which is best?

PR 100

PR Stats Social Media Twitter 100

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

APRIL 12, 2010

There have been many excellent pieces written on how to find topics for blog posts, such as The best 50 blogging ideas to choose from by Aswani Srivastava and How to find topics for your blog posts from Mike Consol. But the most powerful blog posts are those that answer questions your readers have. What kind of question?

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SWOT Digg Analysis Traffic 100

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. When done right, B2B SEO increases the visibility of your site in search engines for your most relevant and high-value keyword terms, attracting more traffic from your target audience and ultimately leading to sales.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

JUNE 23, 2010

While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Webbiquity

OCTOBER 22, 2020

You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. This can be a great way of building a human connection through your website, potentially converting more visitors into leads. Start a blog. Much like a blog, a YouTube channel can be used to offer advice.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

AUGUST 26, 2021

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. Lead generation is, of course, the process of enticing prospective customers to provide you with their contact information so that you can contact them directly and stay in touch with them, a.k.a.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

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Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

JANUARY 9, 2024

Simply reach out to them after the post has been published to let them know they’ve been featured, and they’ll likely share your post on social media channels like Twitter and LinkedIn, leading to a ton of inbound traffic. Publish the listicle on your blog. Organize your list items into categories or chapters to improve the structure.

Traffic 204

Traffic Peer-to-peer Linkbait Customer Surveys 204

Webbiquity

NOVEMBER 21, 2021

Lead Generation Software. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. Social Warfare adds beautiful, lightning-fast social share buttons to your website or blog. The Dates: Now through November 29. OptinMonster. The Dates: November 22-26.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Webbiquity

NOVEMBER 15, 2019

You’re missing a great tactic for converting website visitors to leads if you’re not using ebooks to market your brand, products, or services. eBooks can help you… Generate Targeted Leads. eBooks help you target and convert better leads. The eBook industry now brings an astonishing $8.69 Build Connections.

Opt-in 164

Opt-in Top of Funnel Business Ad Exchange 164