Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Unsurprisingly, the metric that clinched the first position was “quality of leads.” Personalization is for the lead generation and nurturing process. Guest post by Dhruv Mehta.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Marketing Insider Group

APRIL 28, 2020

Being forced to shut down offices and premises and move to a remote working model is difficult enough, but the downturn in the economy also means that revenue has fallen sharply for many. If running your business is feeling like trying to steer a rudderless ship right now, you’re not alone. Quick Takeaways. But will they remember you?

Work Management 347

Work Management Marketing Management Paid Search Agency Content 347

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Leading Edge Virtual Event Platforms. Total reviews: 156. Average user rating: 9.35. Pricing: free (!).

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. That makes SEO one of the top areas of investment for B2B marketing teams. Affiliate sales support independent publishing.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Tony Zambito

MAY 19, 2021

Marketing and Sales Leaders Can Leverage Buyer Insights To Create Rewarding Digital Buying Experiences For Buyers. Buyers have adapted fairly well to the idea of digital-first and remote buying. McKinsey recently shared that 70-80% of B2B decision-makers preferred remote human interactions or digital self-service. To name a few.

Differentiation 244

Differentiation Top of Funnel Buy Buyer Personas 244

Marketing Insider Group

SEPTEMBER 28, 2020

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Avoid direct sales messages in this type of content.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Vidyard

APRIL 19, 2021

In the B2B world, managers and team leaders have developed tried and tested programs for onboarding new hires in the office, but the shift to a remote workforce has shaken up the sales onboarding process as a whole. Is the Virtual Sales World Here to Stay? How to Ace Sales Onboarding in a Remote Work Environment 3.

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Several elements determine the success of your webinars. Total reviews: 679.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

Conversica

MAY 4, 2020

Here is a roundup of valuable and practical advice on how to handle the present situation, including tips for managing a remote team, projections about the future and advice for augmenting your workforce. When it comes to Marketing and Sales activities, what worked last quarter may not work this quarter.

Resources 64

Resources B2B Thought Leadership Lead Scoring Lead Ranking 64

FunnelEnvy

MARCH 18, 2024

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. By understanding your buyer personas, you can: 1. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Webbiquity

FEBRUARY 20, 2020

Understanding sales means comprehending the roots of the profession as well as looking ahead to the future of sales strategies. While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Guest post by Sean Gordon. 1: Start At The Beginning.

Work Management 309

Work Management Video Marketing Marketing Strategy Marketing & Strategy 309

Oktopost

APRIL 28, 2022

Regardless of how you feel about it, tapping into spokespeople, brand advocates, thought leaders, and experts in any given industry proves to be a credible and effective way to impact your business bottom line. He gets candid about why, before reaching out to any influencer, you must: Do your research to find out what they want to achieve.

B2B Thought Leadership 174

B2B Thought Leadership Transparency Advertising Agencies Paid Search Agency 174

Brandpoint

AUGUST 27, 2021

Besides a few half days here and there, I’ve worked completely remote — which I am very grateful for in order to stay safe and healthy — and there’ve been a lot of lessons learned from navigating the work-from-home world while also figuring out what it means to transition from a college student to a full-time employee. Blog-style posts?

Advertising Agencies 122

Advertising Agencies Internet Marketing Paid Search Agency Digital Transformation 122

BOP Design

MARCH 22, 2021

In fact, the recent pandemic has demonstrated that digital connections and communications technology (like Zoom, Google Hangouts, Teams, etc.) With distributed workforces becoming more of the norm, it’s essential to create content that can be accessed remotely. Creating Thought Leadership (aka Blogging). Let me explain.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Heinz Marketing

SEPTEMBER 12, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Training 98

Training Work Management Class Marketing Management 98

Marketing Insider Group

DECEMBER 9, 2020

The culture of your organization affects the talent you attract, how engaged your employees are at work, and also the customers who choose your brand over others. Your company culture is a reflection of your core brand values and mission. There are many factors that go into your company culture.

Paid Search Agency 282

Paid Search Agency Top of Funnel Companies Content 282

Hubspot

MARCH 26, 2020

To create the optimal customer experience, it's undeniably critical your sales and marketing teams are well-aligned. If you don't, your prospects will suffer. For instance, imagine this: your prospect has been researching a new video conferencing tool for weeks. That's where good remote leadership comes into play.

Distribution 93

Distribution Work Management Paid Search Agency High Quality Lead 93

ClearVoice

APRIL 17, 2024

But, the real value of collaboration hinges on the tangible results it produces, so having a firm grasp on tracking and monitoring your achievements is crucial. The Importance of Tracking Your Collaborative Content Hopefully, we don’t have to emphasize how important data is to your marketing success.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

ClearVoice

APRIL 17, 2024

But, the real value of collaboration hinges on the tangible results it produces, so having a firm grasp on tracking and monitoring your achievements is crucial. The Importance of Tracking Your Collaborative Content Hopefully, we don’t have to emphasize how important data is to your marketing success.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

BenchmarkONE

JANUARY 4, 2023

This article gives insights into the trends your small business should capitalize on this year. By delivering a consistent message across all channels – from social media to email marketing to blog posts – businesses can ensure that their audience will not only recognize them but easily identify them and connect. .

Small Business Marketing 81

Small Business Marketing Trends Marketing Automation Services Business 81

Heinz Marketing

JANUARY 14, 2021

Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person events, change in business/services provided, and more. Hopefully, you can focus on a few that will have the greatest impact on your business moving forward. Video reigns supreme in the remote, digital era.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Heinz Marketing

MARCH 28, 2022

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

B2B Thought Leadership 107

B2B Thought Leadership Thought Leadership Work Management B2B Sales 107

Conversica

FEBRUARY 24, 2021

Every year, Conversica conducts a secret shopper survey to discover how effective businesses are with their Sales follow-up. We then grade these companies against the “4Ps of Sales Effectiveness” which are: Promptness: How quickly a Sales team follows up after a lead makes a follow-up request. Performance.

Media 52

Media CAN-SPAM Outreach Lead Scoring 52

Only B2B

NOVEMBER 23, 2021

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. At some point throughout the sales cycle, marketers must transfer over marketing qualified leads (MQLs) to sales teams as sales qualified leads (SQLs). The Sales Funnel. Sales Funnel.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

ATAK Interactive

JULY 21, 2020

This is where sales enablement comes in. In fact, 74% of buyers choose to move forward with the sales rep that was the first to share value and insight. So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Vidyard

MARCH 12, 2020

More companies are likely to follow—maybe even yours. Many Vidyard employees regularly work remotely. That’s why we’ve put together our top tips for working remotely—and continuing to be just as (if not more) effective as you are in the office. What is Remote Work? What Are Some Benefits of Working Remotely?

Work Management 164

Work Management Tips Marketing Management Paid Search Agency 164

Vidyard

MARCH 30, 2022

If you’re in sales, chances are you’re hungry to find the top sales experts to follow. There is no shortage of great sales resources out there. However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Onboarding Your Remote Sales Team 1.1

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

nDash

JANUARY 21, 2021

If so, we should talk… nDash is seeking a digital marketing manager to join our team. As the lead marketing hire, this person will have the opportunity to help refine our brand and lead growth initiatives across multiple lines of business. Your Responsibilities. Remote applicants welcome (must be US-based).

Work Management 98

Work Management CMS Development Planning Paid Search Agency 98

Content Marketing Institute

MARCH 1, 2018

What would you do with a blog that averaged 150,000 monthly views? Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. In fact, it’s what our internal development team uses.

Planning 98

Planning Top of Funnel Allocation Branding 98

Vidyard

JULY 27, 2022

“Virtual selling” isn’t a new term, but over the last few years, it’s gained serious prominence in the sales world. Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. Perfect for sharing with your team!)

Template 73

Template Video Marketing Work Management FAQ 73