The Point

SEPTEMBER 25, 2018

Over at the Modern Marketing Blog , Steve Earl offers his theory as to why enterprise marketers choose to switch to a different marketing platform. He says (in summary): “It’s because their needs outgrow system capabilities.”.

Marketing Automation Services 179

Marketing Automation Services Enterprise Management Work Management Marketing Management 179

The Point

JUNE 5, 2018

Read more about the survey results on Lori’s blog.). for lead management to 3.35 For as long as marketing automation (the main technology empowering automated lead management) has been around, why are companies still struggling to move beyond the basics? HJS: What did you find the most surprising finding from the survey?

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

The Point

APRIL 19, 2017

In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. The reason that titles with numbers in them (this blog post, as one example) is that readers respond to specific, concrete benefits.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

The Point

JUNE 27, 2012

But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Do you offer email subscriptions to your blog ? Answer: you get creative.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

JANUARY 29, 2015

Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. This interview originally appeared in the RingLead blog , and is posted here with permission. (AN) AN) Hello, Howard.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

The Point

MAY 30, 2014

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Today, that value may be in the form of a winning subject line, the title for a blog post, or an inventive way to repurpose old content.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

The Point

SEPTEMBER 20, 2010

Improve your blog. Does your corporate blog contribute to overall marketing ROI in a measurable way? A blog should be the centerpiece of your social media strategy. First, it should be generating sales leads. Make the most of the leads you have. Investing in a lead nurturing program can be incremental.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The Point

OCTOBER 14, 2010

Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

MARCH 3, 2010

The conclusions drawn in the article hold particular relevance for marketers engaged in lead nurturing, especially when those nurturing programs are constrained by a perceived lack of relevant offers. It’s the working assumption of B2B marketers that prospects don’t want to be sold to.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

The Point

MAY 13, 2009

This is becoming a common question, driven in part by the trend in B2B towards more proactive lead nurturing and the rapid adoption of marketing automation systems. Tags: Blogs Database Marketing E-mail Installed Base Marketing Lead Management Lead Nurturing Marketing Automation e-newsletters.

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Database Marketing Newsletter 100

The Point

AUGUST 11, 2015

These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Lead nurturing , for example, must now coddle the buyer through every step of his/her journey to customer nirvana.

Sales Cycle 100

Sales Cycle Demand Generation Lead Nurturing Aggregators 100

The Point

OCTOBER 8, 2009

Except awareness and thought leadership represent only a fraction of the potential return from social media, and in fact (I would argue) place well behind the windfall that social media makes possible in the areas of lead generation and lead nurturing. expand company’s leads database and community of followers.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

The Point

MARCH 18, 2011

In an engaging 15-minute discussion, we touched upon topics including: • striking the balance between demand generation and lead nurturing. • ideas for weaving social media into lead generation and lead nurturing programs. a common mistake to avoid in designing lead nurturing campaigns. •

Lead Nurturing 100

Lead Nurturing Conversion Marketo Demand Generation 100

The Point

NOVEMBER 28, 2011

In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. Host the newsletter as a blog. There are countless reasons to host your newsletter on a blog platform like WordPress. Use Google Alerts, social media, and your PR agency to help spot potential topics.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

DECEMBER 6, 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Blog Makeover Nets Sales Leads for Software Company. In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

APRIL 8, 2010

When I went to my favorite e-newsletters, blogs, and online periodicals to change my email address, I discovered in most cases that I had no such option. There is one simple technique, however, that can reduce the turnover. I was reminded of this lately when I changed companies (and email address) late last year.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Marketo Lead Nurturing 100

The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. You can also easily embed Animoto into a Website or blog, or add the video to your company’s YouTube channel. So why don’t more B2B companies use video?

Cost 100

Cost Video Marketing Effectiveness Microsite 100

The Point

MAY 30, 2023

Webinars and white papers can be reinvented as infographics, checklists, blog posts, even video. Make your blog work harder. A blog is the most neglected asset in a company’s marketing toolbox. Are blog titles optimized for search? Can a reader subscribe to the blog via email or social media?

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

The Point

APRIL 23, 2020

Fix your blog. Corporate blogs are some of the most neglected marketing assets in a company’s arsenal. With the right design, frequency, and content, however, a blog can be a key driver for SEO and lead generation. Here’s a recorded Webinar that provides tips on how to get leads and more from your blog.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

The Point

MARCH 13, 2013

Offers that require less of a commitment – a Webinar, or video, or case study – can help move that prospect one small step further along the sales process (and identify him or her as a candidate for further nurturing.). This article originally appeared as a guest post on Optify’s Lead Generation Software Blog.

Autoresponders 100

Autoresponders Effectiveness Trade Show Bandwidth 100

The Point

SEPTEMBER 20, 2016

The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice , a leading online provider of information resources to help IT professionals make informed buying decisions. For the complete interview, see the TechnologyAdvice marketing blog. HS) Lead nurturing is absolutely critical.

Paid Search Agency 0

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 0

The Point

JANUARY 17, 2013

Launch a lead nurturing program. Don’t get me wrong: lead nurturing is a worthy investment for most companies, but making lead nurturing a goal for the new year is akin to saying you want to do more marketing. Lead nurturing is a means to an end, a program in the service of a goal.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

The Point

AUGUST 25, 2022

These days, Webinars are a tougher sell than ever, especially for “first touch” lead generation. Most CPL publishers and other lead generation companies won’t even promote live events. Companies have long since generated more leads, and value, and ROI from Webinar recordings than they do from the initial, live event.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

The Point

JANUARY 6, 2014

Make your blog count. Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Or that hard-working white paper could see a second life as a series of short videos or slideshares or blog posts.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The Point

SEPTEMBER 9, 2009

What single hurdle keeps B2B marketers from achieving the best possible results from inbound marketing, social media, and lead nurturing? Without a consistent stream of compelling, original, relevant information to offer, landing pages fail to convert visitors to leads, blogs wither, and lead nurturing [.].

Lead Nurturing 100

Lead Nurturing Database Marketing Landing Pages Content 100

The Point

NOVEMBER 16, 2012

The leads that you generate from a white paper about best practices, or a Webinar about ROI, or an infographic about industry trends, or (ahem) a blog post about a “hot topic” all serve to make your brand irrelevant. Where brand might yet have a role to play is in lead nurturing.

Demand Generation Agencies 100

Demand Generation Agencies Brand Identity Branding Content Marketing 100

The Point

AUGUST 6, 2012

Social media used to mean launching a blog, or designing a corporate Facebook page. Now it’s about how to extend the reach of every campaign, from demand generation to lead nurturing to customer communications. Integrating social at every step of the demand generation cycle: that was clearly the lesson of the day.

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

The Point

FEBRUARY 23, 2016

Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc. – a blog post summarizing the findings (with the same call to action). in marketing parlance, surveys have “legs”).

Customer Surveys 100

Customer Surveys Campaigns Tips Peer-to-peer 100

The Point

MARCH 20, 2018

Celestine, here’s your free guide on lead nurturing success. Here’s your free guide on lead nurturing success. Keys to Generating Leads from Your Blog. Discover the Keys to Generating Leads from Your Blog. Attend Our March 25 Webinar on Personalized Content. Personalization (e.g.

Demand Generation Agencies 234

Demand Generation Agencies Demand Generation Urgency Marketing Webinar Metrics 234

The Point

APRIL 20, 2018

Webinars are best used for lead nurturing vs. lead generation. Your blog is no longer a PR vehicle; it should be a demand generation engine. . Blogs tied with white papers as one of the most frequently referenced forms of content during early research. Your registration form is still too long.

Customer Surveys 222

Customer Surveys Peer-to-peer Demand Generation Agencies B2B 222