Zoominfo

AUGUST 13, 2018

We talk about buyer personas a lot on the ZoomInfo blog— for good reason! Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. 36% of companies have created shorter sales cycles using personas.

Buyer Personas 165

Buyer Personas Ideal Customer Profiles Profiling Zoominfo 165

Zoominfo

DECEMBER 28, 2020

Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. Sales then gets qualified leads they can close sooner.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Company Blog SEO’s best friend: the blog post.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

KoMarketing Associates

OCTOBER 12, 2022

For example, if a user clicked on an ad, reads a blog, watched a webinar, and then filled out a lead gen form a few weeks later, you’ll be able to see each step rather than just the final conversion. . Linking GA4 and Google Ads provides a clearer view of the entire customer cycle, from first touch to final conversion.

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Directive Agency

MAY 24, 2017

Lead generation campaigns typically require direct collaboration with your sales team—due to the resulting longer sales cycles, sales interactions, or negotiations necessary to convert leads to a close. Your marketing and sales teams should be working together to nurture leads to encourage closing sales.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Ranking 53

MarketJoy

APRIL 7, 2022

Create at least one primary persona, and share that persona with the rest of the company as well as your B2B lead generation agency. Use the Buyer Persona to Align Your Lead Gen and Sales Efforts. Personas ensure your team and your lead gen agency are aligned on who you’re trying to get in front of.

Buyer Personas 98

Buyer Personas Ideal Customer Profiles Lead Generation Sales Qualified Leads 98

Velocity Partners

FEBRUARY 27, 2024

So if short-term sales activation strategies go together with branding like an electron cleaves to protons and neutrons, why do so few B2B tech firms abandon any thoughts of brand and focus on short-term one-off demand gen campaigns to drum up some MQLs? The result is marketing that costs too much and doesn’t work as well as it could.

Sales Management 77

Sales Management Top of Funnel Work Management Brand Identity 77

markempa

NOVEMBER 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Okay, lets get going.”

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

ViewPoint

APRIL 6, 2017

We quickly become a major outbound sales channel for our clients so I thought we’d have much to discuss. Here’s the problem: most fast growing companies hire as many sales people as possible to solve for scale, missing a more efficient strategy—where we come in. There is no strategy in their market approach. 25 per name on the list.

Lead Generation 192

Lead Generation B2B Sales Sales Qualified Leads Sales Leads 192

ViewPoint

JULY 19, 2012

Because most of the people I work with in B2B and you work with in B2B have a longer sales cycle, or conversely, a longer buying process, look at how to intensify and progress people you already have in your database. The leads you’re generating now may likely not impact you until next year.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

Smashmouth Marketing

APRIL 22, 2010

Remain committed to the effort - Most common example here is when a marketer gets gung-ho to start blogging to boost inbound marketing and then stops publishing regularly. Results take time - In the world of B2B, sales cycles can be long. Would you hire good talent and then shut them off 60 days later?

Lead Gen 100

Lead Gen Campaigns Clickthrough Budget Programs 100

Oktopost

MARCH 4, 2024

An Amazon sale is completed in as few as two or three clicks. The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. It’s that simple. In B2B SaaS, this is more complex.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Zoominfo

JANUARY 11, 2021

With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. If they sign up for blog updates or your newsletter, drop them into your email sequence and keep the conversation going. Where will they find your brand?

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

With a solid lead gen strategy in place, your B2B customer will see your posts on their preferred social media channel — like LinkedIn, Twitter, or Instagram. If they sign up for blog updates or your newsletter, drop them into your email sequence and keep the conversation going. Where will they find your brand?

Tips 130

Tips Work Management Gartner Top of Funnel 130

KoMarketing Associates

FEBRUARY 18, 2016

It’s not enough for people to come to your blog, read a post, and then move on – you want them to actually do something, right? you need for it to align with the subject matter of your blog post to have the best chance at conversion. You also need to consider the stage of the sales cycle visitors are in when they come to your blog.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

KoMarketing Associates

JULY 24, 2018

If you’ve come to the point where you’re not going to be given any more budget, but you’re expected to produce more results, and you’ve optimized everything else you can, it may be time to (finally) optimize your campaigns’ lead gen forms. They can – if optimized correctly – deliver more leads and better leads.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

Smashmouth Marketing

SEPTEMBER 30, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Martech

MARCH 2, 2022

Imagine this process: Zero seconds: A prospect asks to chat on an article, review site, or 3rd party blog post. During a prospect’s highest intent moments, sales reps are able to answer questions and book meetings immediately. The result?

Top of Funnel 111

Top of Funnel Activities Intent Signal Advertising Channels 111

sagefrog

NOVEMBER 14, 2023

Streamlined Sales Cycles: When you know who calls the shots, you can focus on engaging the right people in the buyer’s journey, thus expediting the sales process. Extend the value of these longer-form assets with structured email campaigns, recap blogs, and well-designed social media posts. Learn more in section 6!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Zoominfo

DECEMBER 28, 2020

Additionally, teams that harness the buying cues benefit from more precise and efficient sales cycles. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. Sales then gets qualified leads they can close sooner.

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

SmarkLabs

NOVEMBER 18, 2019

It’s any marketing effort your B2B company makes to bring people into your sales funnel, with an emphasis on personalization. As mentioned in our blog post, “ The Impact of Demand Generation on Sales Cycles ,” the B2C world can use demand generation in areas with longer sales cycles, but it’s most common in the B2B world.

Demand Generation Agencies 55

Demand Generation Agencies Demand Generation Demand Generation 55

Velocity Partners

APRIL 9, 2024

Hubspot research shows that B2B brands with aligned sales and marketing teams: Deliver 20% annual revenue growth as opposed to a 4% decline in non-aligned companies Have 38% higher win rates Enjoy 14% faster sales cycles And Forrester adds 27% higher margins to this growth. It’s a profit windfall. We have thoughts.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

PathFactory

MARCH 4, 2021

It does not support sales in driving conversations and sales cycles with accounts that are stuck in status quo or in the funnel. It does not lead prospects to the next step once the top-of-funnel campaigns gets buyers excited about the ideas that the company holds so dear. Intent but unengaged. In conclusion.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

markempa

DECEMBER 15, 2014

Increasing your close rate and reducing sales cycle time by earning an influencer’s “seal of approval,” thus leveraging their credibility. Here are four steps to engage and develop leads via influencers: Step 1: Target — Map out the key players, experts and opinion molders in your industry.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Metadata

APRIL 21, 2021

Use LinkedIn Lead Gen Forms. Unless you’re running a brand awareness campaign, use LinkedIn Lead Gen Forms. I’ve had multiple companies see a 30-50% increase in their conversion rates just by using Lead Gen Forms. Nobody wants to go to your website and then fill out a form just to access your content.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

SnapApp

JANUARY 22, 2019

When you can pre-qualify leads, and thus quickly net out the most valuable leads, it makes the whole sales process go faster. That’s a good start, but a shorter sales cycle has all sorts of other benefits, too. Getting leads into your company’s pipeline faster also means you won’t lose sales to your competitors.

Sales Qualified Leads 96

Sales Qualified Leads Lead Qualification Lead Ranking Marketing Qualified Leads 96

Leadspace

OCTOBER 18, 2016

We’ve talked a lot about lead generation and lead conversion in this blog – which makes sense, seeing as lead gen is what we do. But there’s another important aspect of the marketing and sales cycle I’d like to touch on in this post: retention.

Account Based Marketing 79

Account Based Marketing ABM Leads Lead 79

Zoominfo

MARCH 5, 2018

If you work in marketing and want to help your sales counterparts increase their productivity, keep reading! Today’s blog post breaks down six things markets can do to increase sales productivity. Four things your marketing department can do to increase sales productivity: 1. The Essential B2B Sales Stack.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

The ABM Agency

NOVEMBER 15, 2022

Our recent webinar on the difference between account based marketing, demand generation and B2B lead generation. Well welcome everyone to the ABM agency webinar around demand gen lead gen and ABM. And so we want to lay the foundation and see what they had to say relative to ABM demand gen lead gen.

Lead Gen 52

Lead Gen Account Based Marketing ABM Lead Ranking 52

Only B2B

MARCH 10, 2022

Contact information is frequently developed in-house, purchased from a lead database, or generated by a third-party “lead gen” organisation. Step 2: Contacting Potential Leads. Reps contact leads via cold outreach, social media, or answering to queries after compiling a list of (ideally) high-quality leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

markempa

OCTOBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

BtoB 120

BtoB Lead Generation Paper Generation 120

Contently

JUNE 29, 2017

I know blog articles are often used as lead nurturing similar to the way we do with B2C—like an e-newsletter. It really depends on the product you’re selling and your sales cycle. Is this an expensive enterprise solution with 9-month sales cycles, or a $50/month offering that’s a much easier close?

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Madison Logic

JUNE 17, 2019

By Damien Charles, ABM Strategist at Madison Logic Last year, I worked with a CMO at a cloud solutions company that was focused on finding ways to shorten their sales cycle from 8-10 months to roughly 6. appeared first on Madison Logic Blog. The post 65% of B2B marketers use content syndication, why aren’t you?

B2B Marketing 84

B2B Marketing B2B Sales Cycle CMO 84

markempa

MARCH 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

AUGUST 1, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! If so, what’s the status?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. Choose only your best blog content, and try to select a mix of blog posts that cover all angles of your subject.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28