Vidyard

MAY 21, 2021

Ask yourself a few questions: Do I want the viewer to go to my landing page? Do I want the viewer to go to my products page? The CTAs that drive the best outcomes: You can start using more in-depth lead capture forms to profile your buyer. Do I want the viewer to book a meeting with me?

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Webbiquity

AUGUST 18, 2020

Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations. Total reviews: 156. Average user rating: 9.35.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

PureB2B

JULY 18, 2018

There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. The Pillars of Lead Generation. Lead Capture. Landing Page Conversion Techniques. Lead Scoring.

Lead Generation 79

Lead Generation Lead Scoring Lead Ranking Paid Search Agency 79

Hubspot

JUNE 20, 2018

Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Create a new lead-generation offer. Develop a free ebook or whitepaper and host it on a landing page that asks visitors to provide their email address in order to download it. With New Content.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

PureB2B

JULY 17, 2018

There are free lead generation strategies that can be just as effective as expensive alternatives. But before we dive into it, let’s first explore the four essentials every lead generation strategy needs. The Pillars of Lead Generation. Lead Capture. Landing Page Conversion Techniques. Lead Scoring.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 62

MKT1

JULY 13, 2023

This newsletter began when I saw a web project shared on LinkedIn from early-stage startup, Anrok. Neither Devon or Halley are engineers, yet they built 50+ dynamic web pages that update based on data in Airtable plus a lead capture flow—in less than 2 weeks. Also, check out Whalesync to make programmatic SEO pages.

CMS Development 52

CMS Development Top of Funnel Product Lead Ranking 52

Hubspot

APRIL 27, 2012

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

The Marketing Blender

NOVEMBER 11, 2019

Generate more and better leads. . Lead generation is one of the primary goals of B2B marketing strategies. By building a campaign that uses paid media to drive traffic to a landing page with a gated asset and a lead capture form, you can efficiently target, attract, and acquire more leads. Who We Are.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

Unbounce

JUNE 29, 2021

Whether you’re announcing your new business, creating an event page, or promoting a new product, you’re going to need more than a shiny landing page to get people to sign on the dotted line. What you need is a landing page strategy. What Is A Landing Page? Customizing Your Pages By Audience.

Landing Pages 143

Landing Pages Paid Content Top of Funnel Marketing & Strategy 143

Scoop.it

DECEMBER 28, 2021

Lead management results will depend heavily on the strategies and tools you choose, so consider trying different methods to find potential customers on social media, such as using LinkedIn automated messages or prospecting on Facebook, to stimulate and capture people’s interest in your product or service.

Sales Management 52

Sales Management Lead Management Lead Scoring Lead Ranking 52

SmartBug Media

FEBRUARY 11, 2021

This includes when you publish HubSpot pages, blog posts, knowledge base articles, and web versions of emails. Marketing Hub: Your marketing assets, like landing pages and emails. Lead flows are a call to action (CTA), a landing page, and a thank-you page all in one. Technical Configuration.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Strategic-IC

DECEMBER 4, 2017

Make sure you use these keywords in the titles and topics of your content and blog posts. To generate relevant, quality leads, you must produce relevant, quality content. Blogs, eBooks, guides, videos, webinars and more may all be part of your campaign content plan. Landing Pages. A Well-Maintained Blog.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Strategic-IC

MAY 21, 2018

So consider your content (think: your blog, website, social posts, videos, guides and more). Good promotional activities to consider include: Social promotion (paid and organic) - also considering social tools such as LinkedIn Lead Gen Forms. 83% of B2B marketers use content marketing to achieve their lead generation goals.

Lead Generation 54

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 54

Webbiquity

MARCH 17, 2023

Earn the interest of your B2B sales leads with business insights on trends, challenges in the field, and actionable guidance. Experiment with different social media channels, but LinkedIn has proven to be among the most effective for B2B businesses , and Twitter remains the second-most productive social network for B2B marketers.

Tactics 306

Tactics Sales Qualified Leads Generation Lead Scoring 306

Metadata

APRIL 25, 2023

Enable admin permissions for your company’s Facebook page : Next, you’ll need to make sure the right people have Admin access to Facebook. You’ll also need to verify landing page domains. Do this by submitting a test lead. In particular, they’ll probably want to know about site scripts and lead capture workflow.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Parse.ly

SEPTEMBER 26, 2022

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Customer Experience Matrix

FEBRUARY 13, 2014

Similarly, the Pepper Global data’s low ratings for lead activity tracking, lead capture, and Website visitor tracking reflect that marketers have systems in place for those. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. Features Don''t Drive Decisions.or

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

SnapApp

APRIL 4, 2018

Heinz Marketing Blog | Vice President - Client Marketing Services. . . That said, metrics like clicks, opens, visits, lead creation, etc. Landing Page Performance (views and conversions). Marketing Qualified Leads Conversions. Landing page Conversion % (grade of quality of page).

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

NOVEMBER 23, 2011

You just wrote an awesome blog post. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. Maybe some leads?

Business Blogging 28

Business Blogging PageRank Business Tagging 28

Hubspot

OCTOBER 23, 2014

2) Pin a post to the top of your page that has the same branding as the cover image, and include a link to the landing page. 5) Pin a tweet to the top of your page that has a link to the landing page and an image with the same branding as the cover photo. 10) Post a link to the content on your Company Page.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Valasys

JULY 15, 2019

No matter how targeted the campaigns are, it is always absolutely essential for the B2B marketers to have clutter-free, well designed & tactically split-tested landing page designs. As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia. Stop adding unnecessary links.”.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Hubspot

JULY 18, 2019

If you’re not a developer, creating your website’s landing page might sound like an overwhelming task. The Instapage integration provides a straightforward option for anyone who wants to create and personalize their landing page and then send lead information straight to HubSpot. Instapag e.

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Hubspot

JANUARY 3, 2012

After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages. Check out HubSpot's webinar page and ebook page as examples.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Optinmonster

FEBRUARY 27, 2024

As an example, Slidebean used Reddit to share its blog in relevant communities and got in front of thousands of prospective customers. Then you can create blog posts addressing those questions to flesh out your content marketing strategy. Adding a video on a landing page increases the conversion rate by 86%.

Marketing Automation Services 85

Marketing Automation Services Budget Programs Tools Work Management 85

Only B2B

FEBRUARY 1, 2023

Learn How To Effectively Generate Leads Discover inbound lead generation strategies you can use right away in your overarching inbound marketing and sales plan. A lead is a potential customer who has shown interest in what your business has to offer. Inbound leads have a 58% higher conversion rate than conventional leads.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Hubspot

NOVEMBER 2, 2011

The things we do to optimize our landing pages, create killer content, keep track of all our analytics – they take time! Creating CTAs for your offers is one of the most important components of effective lead generation. Find a page on which you want to improve conversion and take a minute to include a CTA.

Landing Pages 28

Landing Pages Inbound Marketing Webinar Metrics Click Rate 28

Hubspot

OCTOBER 17, 2014

Then, in late September, Sidekick Growth Marketer Anum Hussain added in Slide 9, which is a CTA to download the SlideShare as a PDF: Out of the next batch of views the presentation received with this new slide, 2% of all visitors downloaded from the landing page -- a 400% increase. If you want to learn how to set this up, click here.).

Lead Scoring 28

Lead Scoring Lead Ranking Generation Leads 28

Hubspot

JANUARY 15, 2015

marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. Here, we wanted to test whether including testimonials on landing pages influenced conversion rates in the U.K. Okay, so you know case studies work.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Hubspot

FEBRUARY 17, 2012

Identify Which Topics to Blog About. Use your blog analytics to determine which topics resonate with your target audience. To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

LeadSquared

MAY 20, 2015

b) You can even create video testimonials during the exam seasons, or for your lead capture landing pages. Webinar, for one, has proven to be one of the best converting content for us, both in terms of capturing unique leads and landing page conversions (always upwards of 60%). Company Size.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Parse.ly

APRIL 6, 2020

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, shows conversions and attributions for actions, such as newsletter signups, subscriptions, registrations, lead captures, and ecommerce sales. Customer analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Hubspot

APRIL 4, 2013

For example, your primary call-to-action might be for visitors to download one of your educational ebooks, which they have to complete a full lead-capture form in order to redeem. And as a secondary call-to-action, you might ask visitors to subscribe to your blog by email, which requires just their email address.

Top of Funnel 28

Top of Funnel Landing Pages Sales Cycle Paid Search Agency 28

ClickZ

JANUARY 12, 2021

30-second summary: Technology is making it easier for brands to generate leads with sophisticated tools. 80% of marketers saw their leads increasing due to marketing automation. Lead capture forms, remarketing, and SEO-focused content are effective strategies for driving technology leads.

Paid Content 134

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 134

Optinmonster

JANUARY 14, 2024

Key features include advanced targeting, A/B testing capabilities, and detailed analytics, allowing users to tailor their lead generation strategies to their audience and continuously improve their effectiveness. The plugin integrates with a wide array of email marketing services, facilitating seamless lead capture and nurturing.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Hubspot

MARCH 3, 2011

7 Missed Social Media Lead Generation Opportunities. No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls. Businesses that blog get 55% more website traffic than those that don’t. You can add an offer and landing page as part of your Facebook page.

Lead Generation 28

Lead Generation Social Media Generation Media 28