Trending Sources

5 Really Good Reasons LinkedIn Bought SlideShare

It's All About Revenue

LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. If you’re scratching your head on just why LinkedIn would spend all that dough on SlideShare, let me offer five big reasons. 1. It Makes LinkedIn More Engaging. While LinkedIn started out essentially as the combo of an online resume and rolodex, it’s tried a variety of tactics to make the site itself more sticky by getting people to share content. LinkedIn would love nothing more than to have its members treat it like the Facebook of career-related content. The C-Level Loves It.

Use Content Curation to Create Leads on LinkedIn. Really!

NuSpark

Whether you’re using search, trade publisher relationships, email marketing, telemarketing, or advertising to generate leads, most marketing is indeed a “needle in a haystack” approach. Once interest occurs, here come the follow-up calls, the lead nurturing emails, webinar reminders, and more. Which brings us to social media, and, more specifically for this post, LinkedIn

How to Write Blog Posts that Get Shared on Facebook

WindMill Networking

Business owners today might face some challenges when it comes to blogging. Whether you write your own blog posts or hire a copywriter to create them for you, there is a time and money investment. Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Author information.

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26 Ways to Promote Your Blog Post

Marketing Action

You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. About your blog post … Before we get started on how to promote that post, let’s examine the post itself a bit. Let’s assume you’re about average in terms of how long it takes you to write a blog post, and you finished your most recent post in 3-4 hours. Yikes!

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

New Research on How B2B Marketers Get More Leads

Act-On

Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. It’s so important that if you distilled an average B2B marketer’s job description down to two words, they might well be “get leads”. Most marketers struggle to land enough leads, and enough quality leads. Struggling with your lead generation efforts?

LinkedIn for Lead Generation

Client Bridge

LinkedIn is a powerful social network for business professionals that allows you to increase and strengthen your business relationships. But is also can be used to generate leads for your business. Experiment with DirectAds - this LinkedIn feature allows you to target very specific audiences for your ads. According to LinkedIn, you can target 7.9M Below are a few tips.

Lead Gen: A proposed replacement for BANT

B2B Lead Generation Blog

Tweet According to the MarketingSherpa   2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. Lead qualification in a post-BANT world. Another 17% ask budget-related questions.

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Optimizing Facebook Images for Branding

WindMill Networking

Did you know that by optimizing your blog post images for Facebook, you can maximize the number of eyeballs on your post and help to increase post shares and brand awareness? Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Twitter | Facebook | LinkedIn | Pinterest |. Facebook posts with beautiful, quality images get more engagement. In this post we’ll dive into a number of ways businesses can optimize Facebook images […]. Author information. Facebook

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B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Marketing Blog Marketing Automation | Lead Generation | Email.

Salesfusion

Lead To Revenue. Lead Capture. Internet Lead Capture. Lead Routing. Lead Scoring. Lead Profiles. Lead Scout. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. Lead Management. Lead Scoring. Marketing Platform Lead To Revenue Management. Lead Capture.

11 Safeguards to Prevent Business Blogging Embarrassment

Hubspot

You just wrote an awesome blog post. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. Before you ever hit the publish button on a blog post , make sure you've checked these 11 items off your content publishing to-do list to prevent internet humiliation. Maybe some leads? Proimos.

Social CRM for Small Business

MI6 Marketing Agency

Jon is on Twitter, Linkedin, Facebook and he uses email. Enhanced versions will allow for lead capture, nurturing, sales forecasting and pipeline management. Blog Featured Marketing Integration Series Business Development Lead Generation Social CRM Social Media Social ProspectingAn Interview with Jon Ferrara, Nimble Founder. But, Nimble is much more. love it!

Social Media Marketing Tools For B2B Marketers

Tomorrow People

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. Lead Capture. Leads are the essence of most B2B marketing campaigns.

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Social Media Marketing Tools For B2B Marketers

Tomorrow People

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. However, we found that their capabilities were either irrelevant or lacking when it came to B2B activities like lead generation, conversion tracking and publishing on LinkedIn groups. Lead Capture. Leads are the essence of most B2B marketing campaigns.

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B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. preference, lead generation) isn't new, just more intense. its role beyond lead gen. Tom has been published on leading.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

In fact, what was most impressive was the relative consistency of the rankings, with ead nurturing, analytics, and lead scoring at the top in both surveys, email and campaign management in the middle, and list segmentation is at the bottom. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. Here’s how I see things. But take a closer look.

All About Those Leads: Crafting Content for Conversion

Ceros

This post, All About Those Leads: Crafting Content for Conversion , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Okay, I may have taken a slight liberty with those lyrics, but the fact remains: Lead generation is a huge part of every marketer’s job, whether you’re a demand gen guru or a content marketer.

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Bonus: If you''re a PRO user, use the lead capture forms.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

Professionally designed and developed content that enables readers to choose different paths in the content, click on sections that are of interest and are applicable, and that is more entertaining than the standard text heavy content we see today. 3) Data Lead Content. Your lead capture device must be highly in line with the topic that attracts the reader. Donna Moritz. F.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Provide ongoing marketing ideas to engage target audiences and generate leads. Increased leads. Introduction.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a  digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Provide ongoing marketing ideas to engage target audiences and generate leads. Increased leads. Introduction.

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Good luck in getting your blog project approved.

43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

So you just created a piece of content for lead generation  -- congrats! . Did you know, tweets with images generate 55% more leads than Tweets without images?!). 9) Host a contest. LinkedIn. Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. Blogging.

12+ Tips for Trade Show Success

The Effective Marketer

brings 12 tips for ensuring shows deliver the leads you expect. Capture detailed lead information. Enter all leads into a CRM system for Sales follow-up. Tell the sales reps what the giveaways are going to be, any details about lead capture devices, and other relevant information. Blog about the show. Make Your Trade Shows Count. Take pictures.

15 Important Ways to Use Case Studies in Your Marketing

Hubspot

marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. slide-in CTA that links to a case study. A CTA leading to your case studies page. Once you publish a case study, the next logical step would be to write a blog post about it to expose your audience to it.

How to Beat 27 Million Competitors at the Content Game

Kapost

As LinkedIn’s Senior Content Marketing Manager Jason Miller  said , “Content marketing is no longer a numbers game. It’s one thing to live and breathe content strategy, but those efforts will fall flat if B2B marketers aren’t optimized for sales-qualified leads and revenue. Depending on your audience, webinars or whitepapers might be more lucrative than blog posts.

6 Steps to a Killer Brand Awareness Campaign

Kapost

Are they on LinkedIn regularly? Are there blogs that this type of person reads regularly? Contact the website to see if you can guest-write or have someone write about your brand on that blog. Do you want lead captures and email addresses? Did the Facebook campaign flop while the blog you guest-wrote came out on top? Enter the brand awareness campaign.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 24) Cost-per-Lead (CPL).

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Blogging. Business Blogging. Lead Nurturing.

Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages are the heart and soul of an inbound marketer's lead generation efforts, so why are they still so underutilized? Here are 6 more compelling reasons: 1) Easily Generate Leads! We mean it!

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

Maybe it’s the end of the month, and your boss is freaking out. “We need more leads!” is the battle cry. And we need you, [your name], to create and promote some new content pronto so we can generate those leads!". The Blog Post Compilation Ebook. Start by thinking of a topic that you've already written about on your blog. For situations like those, here’s what to do.

Top 10 Tools for B2B Marketers

KoMarketing Associates

  In the ever-changing world of B2B marketing, we are constantly bombarded with hundreds of new options for how to best achieve lead generation, conversion rates, brand awareness, and site optimization. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution. B2B Search Engine Marketing Blog

Everything Marketers Should Know About Secondary CTAs

Hubspot

secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action you ideally want visitors, prospects, or leads to take. Your secondary CTA is generally featured less prominently than your primary CTA, and it can be a great way to further engage and capture people who may not find the offer in your primary call-to-action appealing.

Offers They Can’t Refuse: How to Design Offers and Calls-to-Action for A/E/C Firms

Hinge Marketing

They guide visitors to provide contact information and other relevant lead-capturing data. And above all, offers should be relevant to the content on each webpage. A few examples of where to present these calls-to-action include: Blog posts. Is there a page on your site that leads tend to consistently visit? On Twitter or LinkedIn? Congratulations! Emails. Appeal.

How to Create Marketing Offers That Don't Fall Flat

Hubspot

In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. What we're saying is that you shouldn't put them behind forms or rely on them to effectively generate and nurture leads. Ebooks.

17 Silly Missed Lead Generation Opportunities

Hubspot

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And if that's the case, you want to pump as many leads as possible out of those offers' landing pages. Your lead generation goal will thank you for it.

12 Simple Ways Marketers Can Humanize Their Brand

Hubspot

For the sake of harmony (and the point of this blog post), let's try to remove the political implications from that statement, and consider what it means for us as marketers. Or do you elicit more personal feelings from your leads and customers? Ultimately, you're doing all this to get more traffic, leads, and customers. Companies are not people. So, who do you want to be?

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

Hubspot

Bad Leads. Leads that are unlikely to become paying customers -- and a sales rep''s worst nightmare, because they are a waste of time. tough challenge for most marketers is how you separate good, high-quality leads from the people who are just poking around your site. Learn more about lead scoring here. Purchase: Leads are ready to make a purchase. Qualified Lead.

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How to Start a Lead Management Program in 9 Easy Steps

Hubspot

No two ways about it, starting a lead management program from scratch can be daunting. Long gone are the days of simply sending out a direct mail piece or placing an ad and waiting for the leads to roll in. What do you hope to accomplish with your lead management program? How many leads do you have now? How many new leads currently come in every month? Now what?