Martech

NOVEMBER 11, 2022

blog posts, articles, videos, etc.), YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers. The pet product retailer Chewy, for instance, creates YouTube videos called Chewtorials that combine practical information with product tie-ins.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

FunnelEnvy

SEPTEMBER 4, 2023

This blog post will review three tried and true strategies to improve your demand generation. This chart from Gartner will help you clarify and create content for your demand gen phase. Tip 1 – Repurpose Your Blog. To increase efficiency, use your blog as the foundation of your content.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Envy

JANUARY 16, 2020

He blogs at the AWS blog and Medium , and has an active Twitter feed. With 23 years of experience in the IT industry, 16 of those at Gartner, Lydia is a guru of cloud computing and infrastructure. You can mine David’s experience and perspective through his courses at Lynda.com , blog posts at InfoWorld , or Twitter.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

KoMarketing Associates

MAY 16, 2013

Blog posts are great traffic drivers but posting a blog to Facebook the standard way can be easy to overlook. When posting blogs to Facebook, Oracle offers large, crisp images. The company even does some cross-promotion with other social outlets, including its YouTube channel. Standout Tactic: . Standout Tactic: .

Facebook 120

Facebook B2B Gartner Best Practices 120

Hubspot

APRIL 1, 2020

In his speech, Shah told the story of YouTube's early days. Upon further research, YouTube's team realized that 10% of the population was left-handed. To learn more about how to cultivate an inclusive work environment, check out this helpful blog post. Boston Consulting Group ). Glassdoor ). Glassdoor ). Glassdoor ).

Stats 94

Stats Gartner Thought Leadership Click Rate 94

Webbiquity

MAY 4, 2021

Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch. Don’t buy through “review sites” and give your money to Gartner.

Work Management 292

Work Management Marketing Management Paid Search Agency Peer-to-peer 292

Webbiquity

JUNE 16, 2015

And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Envy

JANUARY 16, 2020

He blogs at the AWS blog and Medium , and has an active Twitter feed. With 23 years of experience in the IT industry, 16 of those at Gartner, Lydia is a guru of cloud computing and infrastructure. You can mine David’s experience and perspective through his courses at Lynda.com , blog posts at InfoWorld , or Twitter.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

Marketing Graham

SEPTEMBER 1, 2021

Take a look at my blog ‘ What is B2B Marketing? It’s a wonderfully grey area and worthy of a blog article on its own (I will do one, promise). YouTube – Different people consume information in different ways. Get my latest blog posts, reports and videos delivered straight to your Inbox, just 8 times a year.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Budget Marketing & Strategy Marketing Strategy 52

Brandpoint

JUNE 18, 2020

All companies should operate with integrity and trust even as they come under pressure from a swiftly evolving situation,” confirms one Gartner report. Some tools you may wish to focus on during COVID: Relevant blog posts, whitepapers, eBooks, etc. Full use of social media.

Work Management 118

Work Management Marketing Management Service Planning 118

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Navigate the Channel

DECEMBER 14, 2017

Consider content syndication to get the word out about your blog, or invest in a white paper as gated content that you can promote through your blog or via social media. According to Gartner, with 8.4 Keep in mind that it’s never enough just to have good content—if no one is reading it, it won’t make a difference.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

Vidyard

JULY 4, 2019

YouTube is one of the main places, if not the first, people look for “how to” information on a new product. WealthSimple demonstrates this through powerful storytelling, with multiple videos generating over 1MM views on YouTube alone.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Esteban Kolsky´s last blog. Linkedin Groups vs. Twitter.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Ledger Bennett

DECEMBER 30, 2020

*This blog was written in 2018 and updated in December 2020 in line with changes driven by COVID-19. According to Gartner (October 2020) , 70-80% of B2B decision makers prefer remote human interactions or digital self-service. So we’ve updated this blog from 2018 with the latest trends in making the most of video: 1.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. According to a report by Gartner, B2B marketers generate a meager of 19.4%

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Martech Advisor

DECEMBER 19, 2019

Gartner predicts that 30% of the searches will be screenless by 2020, while comScore ’s prediction says it could reach up to 50%. Create various questions around the keywords and answer them succinctly in a blog post. Learn More: Link Building for 2020: What Works and What to Avoid. Optimize for Voice Search.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Vidyard

JULY 9, 2019

YouTube is one of the main places, if not the first, people look for “how to” information on a new product. WealthSimple demonstrates this through powerful storytelling, with multiple videos generating over 1MM views on YouTube alone. Who wants to spend time reading product pamphlets or a list of features when a video is available?

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

ClearVoice

MARCH 8, 2022

Amy’s content efforts don’t necessarily run to her own creation of blogs or articles (though she has written and posted on her website ). In addition to her content oversight, Cristina appears on podcasts and frequently authors blogs about how technology can be used to emphasize connections between storytellers and their audiences.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Martech Advisor

SEPTEMBER 11, 2019

The BELVG blog has curated an interesting list of differences between the two generations’ online shopping habits and social media usage: Millennials prefer platforms such as Facebook, YouTube. Gen Z is active on Snapchat, YouTube, or Instagram. How a Social Media Strategy and Online Shopping Experience Can Help You Win.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Hubspot

OCTOBER 4, 2017

There are already 57 million blogs on the internet, but readership can’t possibly keep up. Ars Technica runs the following headline : Gartner says blogs will level off because "most people who would ever use blogs already have, while others who may have been attracted to the growing trend initially have gotten bored and moved on."

Paid Search Agency 72

Paid Search Agency Companies Word of Mouth Amazon 72

Valasys

APRIL 3, 2023

As a matter of fact, Gartner shows that imminent purchasers spend around half of their exploration time gathering data from outsider sources. By the end of 2022, more than 70% of B2B marketers will be using third-party data to target prospects, according to Gartner research. One-fourth of people regularly watch YouTube news.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Valasys

FEBRUARY 28, 2020

The marketers can either directly answer the questions of the prospects on the platform or can write a relevant piece of content to resolve the pain-points of the customers in the form of a blog. According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 158

Social Media Media Paid Content Work Management 158

Onalytica B2B

MAY 12, 2016

Kert Gartner. It’s interesting to note the high amount of gaming blogs and brands that appear on the list illustrating the excitement for VR in the gaming sector. Our research team is actively working to solve these problems and bring VR to patients who need it the most.” TOPIC ANALYSIS. Hilmar Veigar. Xiomara Blanco.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Valasys

APRIL 15, 2020

Moreover, research from Gartner shows that executing an effective lead nurturing campaign strategy can save nearly 80% of your direct mail budget and bring 10% or more increase in revenue over a period of 6 to 9 months. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Marketing Insider Group

FEBRUARY 5, 2024

WARC) Blogging Stats The internet hosts over 600 million active blogs. Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Statista) Daily, the internet sees the publication of more than 2 million blog posts.

Paid Content 218

Paid Content Stats Marketing Budget Webinar Metrics 218

Outbrain

APRIL 20, 2020

So, even if your blog of two years ago talked about makeup trends at the time, it still has ranking potential if you updated it recently. But what would you add to an already good blog post? Have you seen the “you might also like” blog post links at the bottom of the articles you’re reading? Signing up for HARO.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Heinz Marketing

MARCH 7, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. I’m your host, Matt Heinz.

Urgency Marketing 103

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 103

Moz

JANUARY 22, 2019

Blogging Let’s say Directive wants to create lead generation content. We’ll have some blog posts around PPC, SEO, and content marketing, and we will make sure to categorize these, either in the URL itself or on specific pages, in order to more easily segment our audiences. Look at how HubSpot lays out their resources navigation.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Marketing Insider Group

APRIL 20, 2021

Later, they seek that brand’s videos on YouTube, search their blog when they need a trustworthy take, and buy from them when the time is right. This Gartner infographic offers some (albeit unorganized) inspiration. Take hints from their blog categories and most used tags. B2Bs aren’t much different in that respect.

Blast Campaigns 339

Blast Campaigns Content Marketing Planning B2B Thought Leadership 339

Top Rank Marketing

JULY 28, 2023

The post Elevate B2B Marketing News Weekly Roundup: Twitter X Rebrand Unsettles Marketers & The New Frontier AI Model Forum appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Twitter 56

Twitter B2B Marketing B2B Paid Search Agency 56

Single Grain

MARCH 9, 2021

Step 4: Repurpose your webinars and podcasts into blog posts. Step 6: Publish your webinar on YouTube. Make sure to add closed captions to make it easier for YouTube to understand your video’s context. Another benefit of creating videos is that they can be easily repurposed into blog posts. 6) Optimize Your Product Pages.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Top Rank Marketing

DECEMBER 4, 2023

Gartner’s insight that “Data-driven marketing strategies can help to target and re-target the ideal customer” is particularly relevant in crafting content that resonates with specific business audiences.

Marketing AI 142

Marketing AI Trends B2B Marketing Content Marketing 142

Marketing Insider Group

FEBRUARY 9, 2021

Choosing the best formats for your audience (blog posts, infographics, emails, social media posts, etc.). You’d trust a company that posts quality, in-depth blog articles every Monday more than a business that publishes articles randomly that range in tone and quality, right? Is your blog vague and scattered?

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

ClearVoice

NOVEMBER 11, 2022

694,000 hours of content are streamed on YouTube every minute. While it can focus on several items, most messages are related to welcoming customers, promoting products or services, inviting subscribers to read blog content, rewarding and encouraging brand loyalty, sharing testimonials, inviting survey responses, or requesting feedback.

SMS 98

SMS Buy Top of Funnel Content Marketing 98