Only B2B

FEBRUARY 6, 2024

Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. Email Engagement: Track email open rates, click-throughs, and unsubscribe rates to gauge prospect interest and tailor future communications. So, how will you leverage intent data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. It’s no secret that your CMO doesn’t really care about the open rate or click-through rate of your email campaigns. Email matters more today than ever before. Conclusion.

Multi-Touch Attribution 113

Multi-Touch Attribution Email Marketing Practices Planning 113

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. The average open rate in email marketing ~20%.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Vision6

JANUARY 14, 2024

According to Gartner, 63% of marketing leaders plan to invest in AI in the next 24 months. It then uses this audience data to craft blog posts, product descriptions, and even video scripts that resonate with different user personas. Welcome to the era of AI marketing- the missing link in your marketing strategies.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

Madison Logic

AUGUST 2, 2023

With  Gartner  research revealing the average software buyer spends just two minutes on a seller’s website but spends hours a day online, full-funnel, multi-channel ABM builds the trust necessary to ensure your solution stays top-of-mind.  3.

Account Based Marketing 52

Account Based Marketing Personalization Multi-Channel Top of Funnel 52

DealSignal

AUGUST 3, 2023

These campaigns are characterized by lower bounce rates, higher open rates, higher click rates, and higher response rates – overall higher engagement. According to a Gartner survey , companies estimate that bad data costs them nearly $13 million per year. They are usually a scam and work poorly.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Madison Logic

AUGUST 31, 2023

Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision. Pipeline metrics may involve pipeline velocity, conversion rates, and sales cycle length. Are you ready to dive in?

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Marketing Insider Group

FEBRUARY 5, 2024

WARC) Blogging Stats The internet hosts over 600 million active blogs. Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Statista) Daily, the internet sees the publication of more than 2 million blog posts.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hinge Marketing

MAY 23, 2019

Buyers are not opening emails and clicking on links as much these days. Campaign Monitor reports that the average email open rate is 17.92%. They read blogs, recognize automated messages, listen to podcasts and webinars, and more. TOPO notes that it can take up to 18 calls to reach a buyer. They do research on everything.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Hubspot

MAY 11, 2020

According to an analysis of anonymized data from HubSpot's global customer base , engagement with marketing emails, website traffic, and live chat sessions have all been on the rise, with email open rates an eye-catching 25% higher than pre-pandemic levels. So, it is not only engagement rates that are high during this crisis.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

distribion

DECEMBER 7, 2016

Gartner forecasts that the CRM market will rise to $37 billion by 2017 and will continue its growth in the future. We now know that personalized email subject lines increase open rates for consumer products and services companies by 41.8 In fact, 91% of companies with more than 11 employees now use CRM software. percent.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Optimization 40

ClearVoice

AUGUST 31, 2020

An article by MarTechAdvisor explains that “interactive email content increases the click-to-open rate by 73 percent and adding videos to your email content can boost click rates up to 300 percent.” SMS read and response rates this high indicate something special is occurring here… and it is.

Marketing Automation Services 86

Marketing Automation Services Budget Programs Enterprise Management Work Management 86

QuanticMind

FEBRUARY 1, 2019

What’s more, global analyst firm Gartner predicts that by 2020, 85% of customer interactions will be managed with no human involved. These kind of highly personalized insights in turn, allow you to create more targeted and relevant campaigns that will likely give a big boost to open rates.

Marketing AI 41

Marketing AI Top of Funnel PPC Paid Search Agency 41

Sword and the Script | B2B

DECEMBER 28, 2022

According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown. Read more: Communications Influence with C-Suite Grows [Gartner Survey]. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites.

PR 76

PR Trust Marketing Stats B2B Marketing 76

Zoominfo

JULY 14, 2023

Email marketing is also a source of key engagement metrics, such as clicks, conversion, bounce rate, open rate, and unsubscribe rate. Content marketing is a broad channel that can include different types of content such as blogs, eBooks, research reports and one-pagers.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Madison Logic

OCTOBER 11, 2023

With Gartner data indicating that sales reps only have around 5% of a customer’s time during their B2B buying journey, it’s up to you to guide them to decision confidence and secure buy-in from the entire buying committee. If so, you might want to leverage that to educate your audience through white papers, blogs, or podcast interviews.

Account Based Marketing 52

Account Based Marketing ABM B2B Marketing Marketing Strategy 52

Webbiquity

NOVEMBER 5, 2019

The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services. Blog posts and white papers are two of the most used formats. Blog posts. Define Your Value. White papers.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

SalesIntel

AUGUST 22, 2023

According to Gartner , B2B sales reps only have 5% of a buyer’s time, and 77% of buyers find the sales journey complex or difficult. By simply adding a personal touch, you can increase the open rate of your push notifications. Research indicates that emojis can increase the push notification open rate by 85%.

Outreach 52

Outreach Work Management Marketing Management Personalization 52

Porch Group Media

AUGUST 3, 2021

Personalized subject lines increase an email open rate by 26%. Transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue. The open rate for e-mails with a personalized message was 18.8%, as compared to 13.1% Source: Gartner Research). LoopMe , 2021).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

DealSignal

MARCH 28, 2023

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts, and leads. They also segment their lists and content by the size of the company they’re targeting, since pain points will differ. You can read a case study here.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

ClearVoice

NOVEMBER 11, 2022

While it can focus on several items, most messages are related to welcoming customers, promoting products or services, inviting subscribers to read blog content, rewarding and encouraging brand loyalty, sharing testimonials, inviting survey responses, or requesting feedback. Recipients read as many as 98 percent of SMS messages. ( Gartner ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

DealSignal

MARCH 29, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. There’s one special element that we haven’t mentioned yet, but it’s the core of a winning ABM solution (and the topic of a future blog post): sales-marketing alignment.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

Valasys

APRIL 17, 2023

A separate Gartner report states that there has been a 31% increase in AI-related job postings on LinkedIn. It brings us to the highlight of this blog. If you are looking to get in-depth knowledge of marketing automations, give this blog a read. Microsoft alone experienced a surge in usage of Zoom & Teams.

Marketing Automation Services 59

Marketing Automation Services Marketing AI Marketing Automation Automation 59

DealSignal

MAY 8, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Martech & salestech tools to store, manage, and engage your contacts. Before you undertake an account-based marketing initiative, you need to have the right systems in place.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MARCH 30, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. There’s one special element that we haven’t mentioned yet, but it’s the core of a winning ABM solution (and the topic of another important blog post ): sales-marketing alignment.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

SnapApp

DECEMBER 4, 2017

Blogging Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Long-form blog posts generate 9x more leads than short-form blog posts. Takeaway : Blog posts are not like a fine wine, they don’t get better with age. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Televerde

OCTOBER 30, 2019

Long-form blog posts generate 9X more leads than short-form blog posts. billion (Gartner, 2016). Triggered email messages have 71% higher open rates and 102% higher click-through rates than non-triggered. Content Marketing Institute, 2018). Curata, 2019). On the marketing profession: 9. Forbes, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Adobe Experience Cloud Blog

SEPTEMBER 26, 2013

When David Daniels, founder of the Relevancy Group, was an analyst at Jupiter Research (acquired by Forrester Research in 2008), he reported that targeting emails based on Web click-stream data increased open rates by more than 50%, and increased conversion rates by more than 350%. . Email Marketing'

Lead Ranking 48

Lead Ranking Forrester Click Rate Trigger Marketing 48

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). The optimization remains a dynamic process, considering the ever-evolving set-up of the B2B industry.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

SnapApp

DECEMBER 5, 2016

Blog content is getting longer and more visual. The average blog post is up about 19%, coming in at about 1,050 words in length. Leverage the data you’ve collected from your audience members and put it to work to drive open rates and increase the effectiveness of your efforts. Orbit Media Studios. TopRankBlog. Ascend2.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

SnapApp

AUGUST 1, 2017

Both Forrester and Gartner predict that by 2020, 80% of the buying process will occur without any human contact. For example, Regalix found 83% of B2B marketers in the awareness stage think social media is the most relevant topic, closely followed by blog posts and infographics. Empowered Buyers. Set specific goals. But why? .

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Madison Logic

AUGUST 17, 2023

According to Gartner, sales reps only have a mere 5% of a decision-maker’s time during their B2B buying journey. Watch engagement metrics like impressions, open rates, site visits, and downloads to understand how buyers respond to the story.

Storytelling 52

Storytelling Top of Funnel Buy Account Based Marketing 52

Valasys

JULY 25, 2019

Modern websites of businesses, social media channels, blogs, email marketing & content marketing strategies all of these are intertwined & with & guarded by the Inbound Marketing practices. Such a tactic ensures that a blog regains its vitality & its resourcefulness is restored for the buying prospects.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), Publish the transcription on your blog under an embedded YouTube video for better rankings. Turn the transcription into a standalone blog article with a short rewrite and addition of relevant stats/images.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), In fact, using personalized push notifications increases conversions: 7% open rate for segmented push messaging compared to a 3% open rate for generic, broadcast messages (a 2x improvement). Get A Free Consultation.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

xiQ

JULY 22, 2019

Gartner predicts that B2B companies that personalize their sales and marketing will outsell competitors by 30 percent. Measuring client engagement has gone beyond open rates and click-thrus. What Does Personalization Mean in B2B? Personalization is no longer a buzzword in the B2B world. Measure the Right KPIs.

Account Based Marketing 72

Account Based Marketing ABM Personalization Amazon 72