Marketing Insider Group

FEBRUARY 5, 2024

WARC) Blogging Stats The internet hosts over 600 million active blogs. Truelist) Blog posts are the leading content format, utilized by 90% of marketers for achieving content objectives. Statista) Daily, the internet sees the publication of more than 2 million blog posts.

Paid Content 210

Paid Content Stats Marketing Budget Webinar Metrics 210

distribion

DECEMBER 7, 2016

Ascend2 and its research partners on marketingcharts.com continue to rate email marketing as not only the most effective, but also the least difficult digital marketing tactics to execute. Gartner forecasts that the CRM market will rise to $37 billion by 2017 and will continue its growth in the future. percent.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Optimization 40

QuanticMind

FEBRUARY 1, 2019

What’s more, global analyst firm Gartner predicts that by 2020, 85% of customer interactions will be managed with no human involved. Personalized Email Campaigns. These kind of highly personalized insights in turn, allow you to create more targeted and relevant campaigns that will likely give a big boost to open rates.

Marketing AI 41

Marketing AI Top of Funnel PPC Paid Search Agency 41

Zoominfo

JULY 14, 2023

Email marketing is also a source of key engagement metrics, such as clicks, conversion, bounce rate, open rate, and unsubscribe rate. With recent advancements in generative AI and automation, launching email campaigns is also easier than ever.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

DealSignal

MARCH 28, 2023

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts, and leads. Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Now, what the heck are you going to send them? You can read a case study here.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Advertising Benchmark Enterprise Management 52

DealSignal

MARCH 29, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. There’s one special element that we haven’t mentioned yet, but it’s the core of a winning ABM solution (and the topic of a future blog post): sales-marketing alignment.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

DealSignal

MAY 8, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. Martech & salestech tools to store, manage, and engage your contacts. Before you undertake an account-based marketing initiative, you need to have the right systems in place.

Account Based Marketing 58

Account Based Marketing Ideal Customer Profiles ABM Enterprise Management 58

DealSignal

MARCH 30, 2018

First, you need what Gartner calls a “system of record”, such as Salesforce or other CRM—a place to store and track your account data, contacts and leads. There’s one special element that we haven’t mentioned yet, but it’s the core of a winning ABM solution (and the topic of another important blog post ): sales-marketing alignment.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns. 6) Video Marketing.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

Just a couple years ago, Gartner analysts predicted that by 2020 (now a mere 6 months away!), million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns. 5) Video Marketing.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145