Content4Demand

JULY 13, 2021

Marketers are quickly discovering the value of intent data to identify and engage the buyers actively researching their solutions. According to Gartner , more than 70% of B2B marketers are expected to be targeting buyers with third-party intent data by 2022. We’ll start with some intent data basics here.

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FunnelEnvy

NOVEMBER 27, 2023

For digital marketing, integrating customer journey and intent into landing page design is essential for its success. You can reverse engineer a path to higher engagement and conversion rates by mapping out the customer journey and intent across all stages. What Is Intent in the B2B Customer Journey?

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Valasys

APRIL 3, 2023

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

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Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Here are his predictions and words of wisdom about the integration of content and intent data.

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PathFactory

JULY 18, 2022

All this information results in intent signals, or data points that reveal a known or unknown buyer’s interest in your product or brand. Gartner research shows that “by the end of 2022, more than 70% of B2B marketers will use third-party intent data to target prospects or engage groups of buyers in selected accounts”.

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Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Optimizing for Search Intent.

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eTrigue

JANUARY 16, 2024

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* Clean data helps you: Identify your prospects’ intentions. A clear and aligned picture of all your data, and consequently your prospects, provides the ability to leverage intent data as yet another tool to increase partner engagement.

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ABM Account Based Marketing Data Hygiene Gartner 78

Act-On

FEBRUARY 16, 2024

Aligned with intent and the buyer’s journey. Blog Learn More Go deeper with your existing customers through lead nurturing Growing customer lifetime value (CLV) isn’t a new concept to marketers. Then create educational content, blog posts, eBooks, or webinars to address those challenges and build loyalty and satisfaction.

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Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

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TrustRadius Marketing

OCTOBER 3, 2022

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data? How intent data adoption benefits your brand.

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Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online.

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Webbiquity

APRIL 11, 2019

per Gartner. Intent: the purpose. Intent: Career opportunity. The post Conversational AI: Simplifying Customer Experience in the Digital Age appeared first on B2B Marketing Blog | Webbiquity. By 2021, 15% of all customer service interactions will be completely handled by AI , an increase of 400% from 2017.

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Adobe Experience Cloud Blog

JUNE 9, 2017

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice? A Nascent and Confusing Market.

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Albacross

NOVEMBER 4, 2021

Most marketing and sales enablement software is cramped in the known intent – after the accounts have raised their hands and become a “lead”, these tools help your team to engage and retain them better. Few of them aim to convert anonymous intent by advertising. The Fundamentals: What is Intent Data?

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Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Albacross

JANUARY 19, 2022

Intent data is the one. Here are 5 steps to activate your intent data and make your outreach easier. According to a Gartner research, you need to gather qualitative, quantitative, and predictive data to keep your ICP up to date. Intent data gives you the power of predictability based on collecting real-time website activities.

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Intent Data Ideal Customer Profiles Intent Top of Funnel 52

Top Rank Marketing

DECEMBER 22, 2023

The post Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI appeared first on B2B Marketing Blog - TopRank®. Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6

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SalesIntel

NOVEMBER 24, 2021

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in. Get Started.

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Webbiquity

AUGUST 17, 2021

In fact, it’s exploding in popularity and offering businesses valuable opportunities to reach and engage with new, high-intent audiences using organic content.” One of the best ways to promote your website organically is to post your most popular awesome shareable blog posts through pins. ” Sounds great, right?

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Martech

JUNE 22, 2023

Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner. It generates transcripts, blog articles, social posts and summaries, incorporating and optimizing relevant keywords and phrases. And businesses are eager to get them.

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SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

chiefmartech

AUGUST 14, 2020

I recently talked with Benjamin Bloom, senior director analyst for marketing technology and emerging trends at Gartner, around a report he recently published on Marketing Technology Drivers of Genius Brand Performance. “Genius” in this context is a Gartner-specific definition. . And these are best-of-breed stacks.

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Tony Zambito

MAY 10, 2021

Developing sales processes with the intent of speeding up a buyer’s journey through each of the stages. . Gartner analysts have been a proponent of a view of “enabling” buyers’ buying processes. Producing different forms of content at the ready for buyers when they go seeking.

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Bannerflow

MARCH 16, 2023

In this blog post, we’ll explore some of the top MarTech trends for 2023, and how marketers can stay ahead of the game. Research from Gartner shows 84% of digital marketing leaders believe using AI/ML enhances the marketing function’s ability to deliver real-time, personalised customer experiences.

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Trends Privacy Gartner Advertising Agencies 59

Heinz Marketing

DECEMBER 10, 2023

AI: The part that captivated my intention most was their use of AI. Resource Library , Blog , Marketing Community , and Academy. In addition, just over a month ago, Iterable was named by Gartner as a Challenger in the Magic Quadrant for Multichannel Marketing Hubs.

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SalesIntel

FEBRUARY 26, 2024

Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. Leveraging intent data sources is one way to reach B2B decision-makers sooner. It also allows you to create hyper-personalized messaging to the level of intent a B2B decision-maker has.

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SalesIntel

FEBRUARY 26, 2024

Gartner reports upwards of 70% of B2B decision-makers are willing to purchase without speaking to a representative. Leveraging intent data sources is one way to reach B2B decision-makers sooner. It also allows you to create hyper-personalized messaging to the level of intent a B2B decision-maker has.

Buy 52

Buy Marketing Analytics Tools B2B Barriers 52

Only B2B

MARCH 6, 2024

Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI. You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024.

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Zoominfo

MARCH 9, 2021

Clear journey mapping helps to reduce the number of steps between a buyer having the intent to purchase and becoming aware of your product or service. Behavioral Scoring: This involves monitoring your target audience’s intent, search behaviors, and what content they engage with. This includes activity like high-value web visits (e.g.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Velocity Partners

APRIL 9, 2024

They’re emailing prospects, investing heavily in third-party intent platforms like 6Sense, and generally doing their own messaging and outreach. By the time a buyer signals buying intent, they’ve done all kinds of research and formed their own opinions. At most B2B companies, the marketing/sales relationship has taken a wrong turn.

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Sales Management Top of Funnel B2B Lead Ranking 79

Only B2B

JULY 14, 2023

In this blog, we will explore the role of AI in ABM, focusing on how it enhances personalization and improves efficiency. AI analyzes data on buyer preferences, behavior, and intent, allowing marketers to create customized content, recommend relevant products or solutions, and deliver personalized messaging across multiple channels.

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Vision Edge Marketing

MAY 21, 2024

Gartner’s “Predicts 2024: How GenAI Will Reshape Tech Marketing” claims as GenAI (Generative AI) evolves, traditional search engine volumes are poised to undergo a remarkable shift. The ripples caused by the increased usage of GenAI will affect website traffic, user intent, and other key measures.

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Adobe Experience Cloud Blog

DECEMBER 20, 2017

Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Gearing up for another fight with finance to spar over the funds you need to fuel next year’s programs and activities?

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Exo B2B

JUNE 26, 2023

Let me start by quoting a Gartner study on the power of content in the customer journey. Remember my post on intent marketing? Your website, product information, blog posts and presentations can always be improved. In the age of AI, blogs have a crucial role to play in B2B marketing. B2B content marketing.

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6sense

FEBRUARY 7, 2022

That might’ve been frequent enough before buying teams increased in size to up to 20 members , and widely diversified their research sources, including blogs, social networks, SaaS review sites and many others. According to Gartner, they usually spend only 5% of their decision-making time speaking with a salesperson. .

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PathFactory

FEBRUARY 1, 2023

PathFactory is now embedded in everything we do across our website, blog, social, sales prospecting and account management.” – Integrated Marketing Manager, Glytec “[PathFactory] is a tool that delivers a content experience our buyers deserve” – Sr. Visit PathFactory.com to learn more.

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Only B2B

JULY 19, 2023

Within this captivating blog post, we embark on a journey to unveil the profound significance of personalization, encompassing personalized email marketing, dynamic content, database segmentation, one-to-one marketing, personalization software, and the art of implementation.

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