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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media. Blog posts account for 12.8% Conclusion.

Research 351
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Blog Example

Digilant

What about physical advertising ? Out-of-home (OOH) advertising still has a lot of power — especially when it’s made digital. DOOH Advertising, Explained. What is digital out-of-home, or DOOH, advertising? Traditionally, OOH advertising has been fairly static. Advantages of DOOH Advertising.

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LinkedIn for Business: 5 Ways to Gain Quality B2B Leads from LinkedIn

KoMarketing Associates

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. While there are several ad formats to choose from on LinkedIn, lead generation campaigns are one of the best ways to ensure conversions through LinkedIn advertising.

Linkedin 221
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How Important Is Automation in B2B Sales?

Webbiquity

Online sellers automate their marketing emails, pricing, restocking, even their PPC advertising. If a B2B customer needs to check up on an urgent delivery in the early hours of the morning, they can do so using that chatbot (immediately accessing their order history to speed it along). It’s great for long sales funnels.

B2B Sales 281
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Five Simple Business Changes That Can Make a Big Difference

Webbiquity

Fortunately, you don’t have to blow your budget in order to make a big difference in how your business operates. Home In On Your Sales Funnel. One way to do that is to make updates to your sales funnel. The average person will see anywhere from 5,000-10,000 advertisements each day. The best place to start is your website.

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B2B vs B2C Marketing: 10 Key Differences Every Marketer Should Know

Webbiquity

This blog post explores 10 key differences between B2B and B2C marketing, providing valuable insight into how each approach works and how marketers can leverage them to optimize their brand message. Advertising Approach B2B and B2C companies take different approaches to advertising.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

Because awareness has already been established, lead generation strategies typically are activated in the second stage of the sales funnel — interest. Growth marketing is a newer concept that can supplement demand gen marketing by seeing acquisition as the first stage instead of the last stage of the funnel.