Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. Enter: Data-driven Public Relations.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Hubspot

AUGUST 29, 2019

Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Adobe Experience Cloud Blog

MARCH 1, 2013

by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. If you need some help laying out your plan, be sure to download our new Public Relations Strategy Worksheet for Events. (no And always feature a call to action. no registration required).

Public Relations 48

Public Relations Marketing & Strategy PR Press 48

SmartBug Media

JANUARY 18, 2023

Public relations is often at the bottom of the list of priorities for companies that are worried about rising prices and falling profits. What Is Public Relations? That is just as true with public relations initiatives as with anything else. Advertising is one way that companies target potential customers.

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Bluetext

MAY 28, 2024

In this blog post, we’ll explore the immense potential of micro-influencers and how they can be leveraged across public relations, social media, content marketing, and video campaigns. Authenticity in Public Relations Public relations is all about building and maintaining a positive image for a brand.

Campaigns 41

Campaigns Public Relations Advertising Agencies Paid Search Agency 41

Webbiquity

MARCH 17, 2021

The public relations (PR) industry has been under increasing pressure over the past few years. Here you can access plenty of different features, whether it’s improving your press releases , or discovering new media contacts. The post Five Top PR Trends to Watch in 2021 appeared first on B2B Marketing Blog | Webbiquity.

PR 274

PR Trends Ethics Public Relations 274

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition.

PR 89

PR Public Relations Brand Identity Branding 89

Marketing Insider Group

JANUARY 13, 2021

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate. With content marketing , you control the story.

Marketing Management 319

Marketing Management Content Marketing Planning Content 319

markempa

MAY 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog. Ive been using Typepad to power my blog since October of 2003 and I think its a super blogging tool.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

Contently

FEBRUARY 1, 2023

For example, blog posts, eBooks, webinars, and case studies can explain the features and benefits of a company’s product and provide user insights into its benefits. Whether it’s persona research , feature releases, internal/external presentations, or a new product launch, the two teams are tied to each other.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

ClearVoice

APRIL 5, 2023

Investing in public relations campaigns or social media has gained steam Some marketers may feel that investing in public relations and social media marketing is more effective than SEO for several reasons: 1. Brand Awareness: Public relations and social media marketing can be effective in building brand awareness.

SEO 105

SEO Public Relations SERP Paid Search Agency 105

Marketing Insider Group

JULY 7, 2021

Public relations teams are strategic communicators that manage brand reputation and increase brand visibility by producing media content (traditional and digital) and building relationships in their industry. The key to effectively leveraging SEO and PR is collaboration. Why Companies Need PR and SEO.

PR 311

PR SEO Lead Scoring Lead Ranking 311

Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

SmartBrief - Marketing

AUGUST 23, 2023

Use hashtags related to your message to increase visibility and attract a broader audience. You also can use your website or blog to provide more in-depth content related to your appearance, keeping the conversation alive and providing valuable resources for those interested in learning more.

PR 52

PR Public Relations Broadcasting Case Study 52

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market. You can connect with him via LinkedIn and Twitter.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 110

Advertising Benchmark Marketing Report B2B Marketing Linkedin 110

Zoominfo

NOVEMBER 20, 2023

Semrush, for example, launched a Compose with AI feature to help users draft SEO-driven content. This feature creates outlines that writers update to meet their brand standards. Product Marketing Product marketers develop market positioning and communicate new products and features to customers.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

sagefrog

NOVEMBER 14, 2023

Platform Selection: Choose platforms that offer precise targeting features to ensure your message reaches the right users. Extend the value of these longer-form assets with structured email campaigns, recap blogs, and well-designed social media posts. Backlinko found that 72% of B2B companies make the most of their website’s blog.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. Read our blog post, “ 3 B2B Storytelling Techniques to Improve Content Marketing Performance ,” to find out. Blog posts: 46% (compared to 56% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Brandpoint

MARCH 28, 2023

One respondent from an internal PR team at a regional organization stated: “It is difficult to calculate the return on investment in the public relations industry, and the relevant analysis tools and data quantification systems are not perfect.” Click here to download the full report.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

ClearVoice

APRIL 15, 2021

It is earned because the media professional featured them on their own accord, without payment. Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. You have not paid to be mentioned.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The MAT Release’s place in public relations.

PR 97

PR Public Relations Media Work Management 97

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google.

B2B Marketing 93

B2B Marketing Social Marketing Planning B2B 93

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” The important thing to note here is that when you review the BuzzSumo results, you see that the rest of their high-performing content featuring their brand name in the title is just showtimes.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

Buffer

FEBRUARY 21, 2023

We created our own list I was always frustrated that, even with the rise of “list culture”—Forbes 30 Under 30, Create and Cultivate 100, Inc 5000, etc—I rarely saw people with disabilities featured. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Key Takeaways: Use humor and quirk for effective campaigns Leverage the product’s features to provide a sense of exclusivity 10.

Paid Content 84

Paid Content Campaigns Examples Advertising Agencies 84

Marketing Craftmanship

FEBRUARY 14, 2013

Can This Blog Affair Be Saved? Here’s a sad letter from the Marketing Craftsmanship mailbag: Dear Marketing Guy, I’ve fallen out of love with my Blog and I need your advice. A company Blog had everything I was looking for in social media. My competitors all had Blogs, and I needed one. I had big plans for my Blog.

Merchandising 100

Merchandising Thought Leadership Promotion Social Media 100

Champion Communications

JULY 4, 2023

Her work has been featured in respected publications like Pharma Tech Focus, Verdict, and Glass Mag. In this blog post, we’ll delve into the lessons we learned from Allie and explore the strategies that can help PR professionals maximise their relationships with journalists.

Press 62

Press PR Public Relations Research 62

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. It’s more important than ever to humanize your brand and find ways to genuinely relate to your audience. Search an applicable phrase on Google and look at the results for related searches.

Media 122

Media PR Paid Search Agency Distribution 122

BenchmarkONE

OCTOBER 27, 2021

You can use its K12 marketing automation features to send out emails at optimal times while you’re busy getting other things done. Canva offers a free subscription to educators that give you access to premium features and tools for collaboration. After all, that’s why we wrote this blog post. What’s not to love?

Marketing Automation Services 82

Marketing Automation Services Budget Programs Tools Allocation 82

Scoop.it

APRIL 20, 2021

So do you have more of a management role and public relations for Big Cat Rescue? What are the main features that you use? CB: We used to have one paid employee, a director of public relations, she used to manage our account. Could you tell me what your favorite feature is? What I love about Scoop.it

Public Relations 93

Public Relations Content Youtube Work Management 93

Customer Experience Matrix

JULY 15, 2013

If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. On the other hand, it does offer email and landing pages, two marketing automation basics, as well as several features borrowed from Vocus PR software. Other traditional marketing automation features will be added as well.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Adobe Experience Cloud Blog

MAY 10, 2017

Author: Marissa Lyman A member of your public relations team just secured a killer placement for your company. And of course, if you have an executive quoted in the piece or maybe a partner or customer featured in the article, make sure all of them are tagged to give them some extra love, like greater exposure and even more follows.

Press 133

Press Thought Leadership Marketo Advertising Agencies 133

seo.co

DECEMBER 18, 2020

A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. This new type of public relations activity addresses the matter of negative search engine results, which can be devastating to e-Commerce success. Just what constitutes a “fake” blog? Set Up a Blog.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Webbiquity

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Sword and the Script | B2B

AUGUST 15, 2023

The survey report then elaborates: “With that information in hand, the specific information buyers are looking for include” the following: 79% look for pricing ; 76% look for features and functions; 65% look for reviews; 65% look for demonstrated experience with or knowledge of our industry ; and 56% look for deployment time and ease of use.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83