Valasys

MARCH 17, 2023

Introduction Are you struggling to evaluate the performance of your Facebook Ads? If you’re an advertiser on Facebook, you’ll know that it can be challenging to assess the effectiveness of your ad campaigns. Facebook’s vast array of ad formats and targeting options allows you to reach your desired audience with ease.

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Zoominfo

FEBRUARY 1, 2021

Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. Ads on Facebook or Instagram will not reach them. Let’s change that. Phase 2: Consideration.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Adobe Experience Cloud Blog

AUGUST 21, 2017

In this blog, I’ll give you some tips to help boost your post-click experience to maximize your ROI. These changes are shown to result in increased conversions which can be tremendously impactful to your ROI. Ad platforms like Google and Facebook give priority to ads that provide what the user is searching for.

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. If you’ve put it off for years, now’s the time to get on board with this important trust-building, lead-generating strategy that continues to provide significant ROI for dentists and their practices. In the U.S.,

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Launch Marketing

DECEMBER 6, 2023

This executive-level guide provides essential insights for shaping a forward-thinking marketing plan that drives tangible bottom-line outcomes. There are even a few secrets that can make it a huge success. It is now time to focus on bringing traffic to the website and converting visitors into known leads.

Resources 134

Resources B2B Marketing Planning B2B 134

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of.

Demand Generation 98

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 98

Valasys

APRIL 19, 2023

Facebook Ads and Google Ads are two of the most popular forms of digital advertising. Facebook Ads allow businesses to advertise on the Facebook platform and its associated apps, while Google Ads allows businesses to advertise on Google’s search engine results pages and other Google-owned platforms.

Paid Search Agency 52

Paid Search Agency Ads Facebook Google 52

Sprout Social

JULY 19, 2023

In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment. 8 tips to boost your social video conversion rate Here are eight tips to help you increase your social media conversion rate: 1.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Hubspot

JUNE 23, 2021

That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. But, while Facebook’s announcement might seem a bit scary, it might only impact a small number of businesses. Why Facebook is Sunsetting Analytics. Image Source.

Analytics 100

Analytics Facebook Marketing Analytics Tools Work Management 100

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. Algorithm changes and policy adjustments on platforms like Facebook have significantly impacted how and where content is shared​​.

Social Media 235

Social Media Social Marketing Media Content Marketing 235

Hubspot

SEPTEMBER 9, 2020

Each day, millions of brands launch ads, create business pages, and test out lead-generating marketing strategies on Facebook. While Facebook offers a robust selection of marketing tools, one big marketing staple they've never really explored is email marketing. What to Know About Facebook's Email Marketing Tool.

Facebook 101

Facebook Email Marketing Tools Paid Search Agency 101

SpotMe Blog

JULY 27, 2021

Here, we’re laying out 7 ways to measure and maximize your webinar ROI, with key webinar metrics to track to ensure every webinar you plan and host is a success. Catch the full episode with Babitz, Secrets to Maximizing Event ROI , and register to stay up to date on the latest episodes of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Metadata

AUGUST 16, 2021

Let’s be honest—finding your perfect B2B Facebook target audience kind of sucks. Working in the Facebook platform natively, you have very limited options for finding and targeting B2B buyers. You might even wonder if it’s worth it for your company to use Facebook advertising. Okay, not just kind of. Employee count.

Demand Generation 69

Demand Generation Facebook Ideal Customer Profiles Lead Ranking 69

Adobe Experience Cloud Blog

OCTOBER 5, 2017

The event did not produce the return on investment (ROI) you had anticipated. In this blog, I’ll give you 13 marketing tactics to boost your event ROI before, during, and after your events. You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. Fill Calendars.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Kapost

FEBRUARY 13, 2017

such as unique videos for your Facebook followers only, a potentially powerful incentive for increasing social engagements) is a winner. Track ROI and conversions from videos. Since conversions are the most important metric for B2B marketers when calculating ROI. Optimize video for both SEO and viewers.

Social Media 78

Social Media ROI Video Marketing Tips 78

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. One needs to make sure to clean it up at regular intervals in order to get the best ROI from your email campaigns. Since it helps to figure out the gaps, it also helps gain the best ROI.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Hubspot

APRIL 22, 2020

This morning, I did my usual social media scanning before getting ready for work, and as I was scrolling Facebook, I began to notice ads for companies I didn't recall following. For instance, I read the blog from B2B company, Drift, pretty frequently, but don't follow the company's Page on Facebook. Dark Posts: What Are They?

Facebook 91

Facebook Work Management Paid Search Agency Marketing Management 91

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook). LinkedIn Ads.

Paid Content 96

Paid Content Amazon Paid Search Agency Facebook 96

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” ” She is the premier Facebook marketing expert and has been since 2007. Even Facebook asks for her help.”

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Sharing blog posts with followers on LinkedIn, Facebook and Twitter. Trying to get people to sign up for a blog updates email list.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Scoop.it

SEPTEMBER 2, 2021

So, here are some expert tips to keep your audience excited to hear more from you. . For example, if you are delivering a talk on “Content Marketing ROI,” make it apparent to the audience that they will learn the best strategies to improve traffic, rankings, and conversions. Found the blog post insightful and informative?

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. If you have a social business page on Facebook, Instagram or LinkedIn, you may already be engaged in the basics of social selling without realizing it. We believe that investing in your customers is the highest ROI of any investment.

Tips 129

Tips Ideal Customer Profiles Work Management Marketing Management 129

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. Keep reading for our favorite event marketing blog posts! Social Media Marketing Tips for Event Planners. How to Track Event ROI in Your CRM. We tried to tackle every aspect of event marketing.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Subscribe Now!”).

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Marketing Insider Group

OCTOBER 20, 2020

How can you effectively build a webinar strategy that drives ROI? With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. 4 Tips to Drive Revenue with Webinar Marketing. However, where do you start?

Webinar Metrics 329

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 329

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. By not tapping into the specialized Facebook B2B targeting tools , businesses might be missing out on reaching these professionals in a personalized manner. That’s a hard truth in B2B sales.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Hubspot

MAY 21, 2018

We ran thousands of dollars worth of tests with Facebook Ads Manager to see how video stood up to other types of content -- when it worked, when it didn’t, and how to optimize its performance. The first question we set out to answer was: do videos really perform better than images in Facebook ads? Vs. The Results. What did we find?

Facebook 78

Facebook Paid Search Agency Video Marketing Ads 78

Valasys

JANUARY 9, 2023

Increase ROI. Utilizing MarTech also allows you to track ROI from different channels to make more informed decisions about where to invest resources for maximum returns. Guide To Start a MarTech Blog In 2023. Blogging as a way to create content and reach audiences has been around since the late 1990s. Creating Content.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40

Sprout Social

OCTOBER 22, 2019

More than two billion people use Facebook every month. Since many people find company websites through Facebook, it’s a good idea to build a bridge between your social followers and digital leads. Here are 4 ways to embed a Facebook feed and more on your website: 1. How to Embed Facebook on WordPress Sites.

Facebook 78

Facebook Features Word of Mouth User-Generated Content 78

Convince & Convert

DECEMBER 15, 2023

We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence. Here’s a list of top tips to make the most of your content creation efforts: 7 tried-and-tested tips to leverage social media SEO You need to take basic and advanced actions to secure the top position on social media search results.

Social Media 158

Social Media SEO Cost Per Click Media 158

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. B2B marketers can leverage video content to educate their audience with industry tips, share market insights, and showcase product updates.

Social Media 117

Social Media Trends Media B2B 117

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. That tip does not have to be enormous. Upon signing up, they send you weekly tips to stay motivated. Guest post by Priyanka Desai.

Paid Content 286

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 286