KoMarketing Associates

DECEMBER 5, 2017

2018 is the year to dedicate more resources to video marketing — or allocate marketing dollars to get started if you haven’t yet. To capture consumer attention in 2018, brands need to be sharing their stories on social media, as platforms like Facebook and Instagram offer access to huge audiences ( 2.1 Featured image made on Canva.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

SEPTEMBER 27, 2018

This could include everything from industry-related blogs to third-party publications, trade associations, and industry affiliations. Advanced targeting options on Facebook and Twitter let you target customer lists and upload audiences using your website traffic and customer’s email addresses or phone numbers.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

AUGUST 27, 2019

Think of social media as an online water cooler or meeting room where you can post what is going on with your company and also share information about others’ expertise and answer questions as a resource. For example, say you wanted to have a guest post on a popular industry blog. In-Depth Content Creation. Uses the Shop Feature.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JANUARY 2, 2018

If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance. Utilize Platform-Specific Resources. As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

FEBRUARY 23, 2016

Relevant fields may include the company name, domain, blog URL, Twitter handle, engagement level with your company (low, medium, high), and any other notes. This is a good resource to refer back to on a daily or weekly basis to look for opportunities to share prospects’ blog posts and engage with them on Twitter.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. According to Pew Research Center , 68 percent of all adults in the United States use Facebook.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

JANUARY 29, 2019

We typically are able to help them appear on the first page of search results for competitive terms via targeted traditional content assets like blog posts or glossary pages. Two of the most common obstacles to creating effective content for all stages of the sales funnel are simply time and resources. Create CTA Banners.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

JUNE 30, 2015

While the manual review of a website’s “Contact Us” page and organizational information should always be done, commercial resources and plugins help expedite the process. LinkedIn provides a notification system for page administrators as well. Build Relationships First.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

DECEMBER 30, 2013

Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top Blog Posts on the KoMarketing Blog. Four Reasons Why Facebook Power Editor Is an Essential Tool. 10 of the Best B2B Facebook Pages. 10 of the Best B2B Facebook Pages. LinkedIn Marketing.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MARCH 5, 2013

As it stands now, we believe the following 10 tools lead the pack as the best available resources to improve organization, campaign integration, visibility, awareness, and productivity for B2B marketers in 2013. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

JUNE 19, 2018

Budget and Resources. The bottom line is, Russia was committed to their bid to host the World Cup and has put the money and resources behind it to make sure it’s a success. Without the budget and resources behind your strategy, it will be tough to compete with the content universe and truly experience success. Qualifying.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

KoMarketing Associates

AUGUST 1, 2017

LinkedIn recently launched it’s second annual “ State of Sales 2017 ” report. LinkedIn for B2B Digital Marketing. Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers. LinkedIn Platform-Specific Resources.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

KoMarketing Associates

MARCH 24, 2014

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

AUGUST 15, 2013

Arguably the most comprehensive of social media reporting dashboards, Facebook insights have come a long way in a short period of time, offering actionable metrics to page managers and business owners. Additional Articles & Resources. Search Engine Marketing Blog Social Media Strategies Web Analytics' Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. You can see more of the posts, articles, and information Dennis likes on Twitter , LinkedIn , Google+ and read his blog posts here. Connect with Mike on Google+ and LinkedIn.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

OCTOBER 12, 2015

Facebook (1.49B) / Facebook Messenger (700M or 40% growth since beginning of the year) – Even with the significant growth in adoption of Facebook Messenger, the combined giant amongst social media platforms actually appears to be losing ground to WhatsApp over the past year. Resources for Global Exporters & Marketers.

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

KoMarketing Associates

DECEMBER 14, 2015

In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. ” Next, I committed to answering my potential customers top questions with blog articles published nearly every day. We now focus almost all of our resources on creating long-form content.”

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

JUNE 8, 2012

B2B Marketing: Facebook vs. LinkedIn. B2B Marketing: Facebook vs. LinkedIn. The infographic is meant to offer some suggestions and the post referenced below adds additional links and related resources. Source: B2B Marketing: Facebook vs. LinkedIn Return to the Top. How Social Is B2B?

Mobile Marketing 120

Mobile Marketing Inbound Marketing Social Media Social Marketing 120

KoMarketing Associates

JULY 7, 2015

For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Custom Social Media Graphics. Final Thoughts.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. Twitter is one solution. Mark Schaefer (@markwschaefer).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

FEBRUARY 12, 2015

B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. Bodnar and Cohen’s book has a long title, but it’s a great resource for B2B marketers who want to tailor their social media strategy specifically to their industry.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

KoMarketing Associates

NOVEMBER 29, 2018

Facebook, in particular, was a go-to resource for business content among B2B audiences. Why do you think this is the case, vs. platforms such as LinkedIn, Twitter, etc.? Looking back on this, I think this may have been slightly misworded.

B2B Marketing 122

B2B Marketing Lead Scoring Lead Ranking B2B 122

KoMarketing Associates

JUNE 28, 2018

Get on LinkedIn groups if you can find some that are helpful. Facebook groups are often good, too. So if you don’t have the resources to get into the trenches of what your audience wants, go talk to an influencer. To create content like blog posts and ebooks. Do a survey – even via a Facebook messenger bot.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

KoMarketing Associates

JUNE 2, 2016

To do this type of analysis, we use a combination of resources. While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. Here are a few resources to get you started. Additional Resources From KoMarketing.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

JANUARY 26, 2016

Michael Brenner suggests searching Subreddits, forums, and blog comments to learn more about your target audience. Then use audience targeting and Facebook ads to get people to see it and sign up.”. Telling a story in 140 characters or in a Facebook post that cuts off can be difficult. Find a Relevant LinkedIn Group.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

MARCH 30, 2017

To provide more clarity around the term and help you apply social media to your existing marketing strategy, I’ve outlined key benefits, common challenges and questions, tips and additional resources. When thinking about what social networks are most popular, a few sites come to mind, including: Facebook.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

MAY 1, 2013

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). LinkedIn (87% vs. 83%). Facebook (82% vs. 80%). Content Marketing Search Engine Marketing Blog' How Are They Doing It? Webinars/webcasts (88%). Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

MAY 23, 2017

Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. The goal here is to help B2B customers develop a stronger relationship with your company and even start relying on you as an essential resource for information. Better Understand Your Audience. What does your audience like?

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

AUGUST 22, 2012

When questioned about the marketing channels they intended to use in 2012, responses were mixed: i.e., tradeshows (67 percent), email marketing (65 percent), SEO (59 percent), social media ( Twitter, LinkedIn, Facebook ) (57 percent), trade magazine advertising (47 percent), and PR (38 percent). Online) Marketing Spending on the Rise.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

MAY 15, 2014

This includes reviewing and understanding the client’s existing marketing collateral (blogs, whitepapers, webinars, etc.) Aggregating Resources. Without a solid repository of resources and an understanding of the client’s industry, creating news that will interest readers will be extremely challenging.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

OCTOBER 18, 2016

Content saved to Pocket can be viewed on any device (computer, phone, or tablet) and is especially valuable when generating a topic that requires a number of difference resources. Nearly 3 million blog posts are created every day. This means you need to come up with blog post titles that stand out from the pack. SlideShare.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

AUGUST 14, 2014

If so, pieces of content such as industry news and blog posts should focus on the retail industry and the impact a CDN could have on reaching global visitors of these websites. or simply pique the interest of someone that wants to learn more about a product or industry (blog posts, industry news, social interaction, etc.).

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

KoMarketing Associates

SEPTEMBER 5, 2017

Internal review of resources. The ability to reach target audiences “organically” becomes more challenging as social media platforms gain in popularity and the most popular platforms (like Facebook) limit opportunity. I would love to hear your perspective via comments below or let us know on LinkedIn or Twitter as well.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. Here are some of the articles and blog posts our team members have shared and discovered throughout the year. Final Thoughts.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

KoMarketing Associates

FEBRUARY 8, 2018

LinkedIn is especially appealing because it offers advertisers something unique: direct access to over 500 million business-focused individuals. In 2017, while the overall LinkedIn spend on ads grew about 10 percent , a recent survey found that 43 percent of companies still have not utilized the platform. Set Up Goals. Monitor Bids.

Paid Content 156

Paid Content Linkedin Cost Per Click Paid Search Agency 156

KoMarketing Associates

NOVEMBER 15, 2016

At KoMarketing, we have seen the most success when using video on Facebook. Long blog posts should be digestible and the content that has the best chance to keep the audience’s attention is video, due to its interactive nature. Outside of ROI, video has shown to also increase brand awareness and customer loyalty. Final Thoughts.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

KoMarketing Associates

AUGUST 16, 2016

Anyone who’s written a blog post understands when it comes time to hit “publish” and promote it on social media, competition is stiff. This is likely due to the fact that there are more than 2 million new blog posts to compete with each day. . 10 of the Best B2B Facebook Pages. Let’s get to it!

B2B 120

B2B Marketing Budget Webinar Metrics Case Study 120