Vidyard

APRIL 11, 2016

Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers. For this reason, it’s no wonder that businesses are investing a large amount of their promotional efforts in social video ads on both Facebook and Instagram. Facebook Video Advertising.

Facebook 50

Facebook Video Marketing Advertisements Advertising 50

Vidyard

SEPTEMBER 15, 2014

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. Video Goes Social Facebook has seen a massive rise in videos posted in the past few months, admittedly spurred on by the Ice Bucket Challenge.

Facebook 50

Facebook Video Marketing Marketing Automation Services Salesforce.com 50

Vidyard

JANUARY 25, 2010

Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s blog audience? The Vidyard blog exists to educate anyone who wants to use video for their business. explore video campaigns you’ve run and how they did) Experimentation blogs that include what the test was and the results (e.g.A/B

Guidelines 50

Guidelines Budget Programs Paid Search Agency Custom Publishing 50

Vidyard

JULY 12, 2021

Facebook users are 4x more likely to watch live streams than recorded videos. Users watch 85% of Facebook videos without sound. 64% of businesses said in the last 12 months, a video on Facebook resulted in a new client. Facebook, 2020 ) Tweet this! Animoto, 2020 ) Tweet this! Sprout Social, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Vidyard

JANUARY 25, 2010

Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s blog audience? The Vidyard blog exists to educate anyone who wants to use video for their business. We get a lot of blog submissions and only publish the best of the best. How can I increase the chances of my post being published?

Guidelines 50

Guidelines Paid Search Agency Custom Publishing Budget Programs 50

Vidyard

OCTOBER 21, 2018

Or that Facebook is in trouble for exaggerating its video metrics? Check out this week’s blog recap, where we dive deep into video length, multi-touch attribution, and Facebook’s recent video troubles. Hannah Fresh from the Vidyard Blog Video Length: How Long Should My Video Be? What about the voice over?

Multi-Touch Attribution 51

Multi-Touch Attribution Newsletter Multi-Channel Youtube 51

Vidyard

DECEMBER 12, 2017

You can add on-demand webinars to your website, repurpose them as blog posts, add them to nurture campaigns, sales enablement emails, and more. “People look 5x longer at video than at static content on Facebook and Instagram.” ” – Facebook. ">webinar ends that doesn’t mean you’re done with it.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Vidyard

MAY 16, 2021

.” – @thisissethsblog , Seth Godin, Author ( Tweet this! ) “Obvious realization: Content that starts as video, can be downgraded to audio (in your pocket or as podcast), which can be converted to text (via transcription or blog). Maybe you’re an incredible cook – start a cooking blog, then start charging for recipes.

Video Marketing 73

Video Marketing Work Management Marketing Management Advertising Agencies 73

Vidyard

MAY 16, 2021

.” – @thisissethsblog , Seth Godin, Author ( Tweet this! ) “Obvious realization: Content that starts as video, can be downgraded to audio (in your pocket or as podcast), which can be converted to text (via transcription or blog). Maybe you’re an incredible cook – start a cooking blog, then start charging for recipes.

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

Vidyard

AUGUST 30, 2016

Social feeds (Facebook and Instagram, specifically) do a great job of showing only content that people want to see. Shorter for Instagram or maybe mash clips together for Facebook to create a teaser-style video. And plus, you’ll get all that extra data afterwards that you wouldn’t get from a blog post! ahem … see #13).

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Vidyard

OCTOBER 7, 2019

Facebook Blueprint. If your business is on social media at all, odds are that it’s on Facebook. Take your social game to the next level with Facebook Video Foundations , a free online course that’ll teach you everything you need to know about getting started with video ads on Facebook.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Vidyard

FEBRUARY 22, 2017

Sure having Facebook, Twitter, and all these social networks is great. Video is another great high-converting asset that has worked really well for us, especially on Facebook, Twitter, and LinkedIn ads. Sales is something I’m also closely aligned with so I follow SalesHacker , HubSpot , and the Marketo blog when I’m creating campaigns.

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

Vidyard

FEBRUARY 4, 2020

You can also distribute them via email, social media, websites, blog posts, paid ads, and your YouTube channel to get the widest reach. Social Media: Smaller segments of the webinar are optimal for LinkedIn, YouTube, and Facebook. We wouldn’t have published this blog post if we didn’t believe we were doing something right.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

OCTOBER 7, 2019

Facebook Blueprint If your business is on social media at all, odds are that it’s on Facebook. Take your social game to the next level with Facebook Video Foundations , a free online course that’ll teach you everything you need to know about getting started with video ads on Facebook.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

FEBRUARY 4, 2020

You can also distribute them via email, social media, websites, blog posts, paid ads, and your YouTube channel to get the widest reach. Social Media: Smaller segments of the webinar are optimal for LinkedIn, YouTube, and Facebook. Create a hub where users can easily browse on-demand webinars.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Vidyard

JUNE 5, 2014

Video seeding is a targeted form of video distribution in which you appeal directly to specific websites or blogs that have target audiences geared toward your services or products in order to have them spread the reach of your content marketing (including video). You need to start video seeding. What is video seeding?

Video Marketing 51

Video Marketing Brand Identity Branding Blogger 51

Vidyard

AUGUST 14, 2020

85% of Facebook videos are watched without sound ( Digiday ). Captions increase video view time by 12% ( Facebook ). They’re useful when viewers aren’t able to properly listen to your video, such as when they’re in a noisy environment (say on public transit) or in a setting that needs quiet (for instance, near a sleeping baby).

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

Vidyard

AUGUST 1, 2017

So when you’re considering what types of posts to schedule on social networks in the coming weeks, think video: audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts. Consider Facebook’s addition of the auto-play for example. Get the Workbook.

Planning 69

Planning Marketing Plans Video Marketing Content Marketing 69

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

Vidyard

MARCH 1, 2016

The rapid growth of YouTube, Facebook, and social video platforms (Meerkat, Periscope, Snapchat, Instagram and so on) has fueled the popularity of using video to market a brand or oneself as an expert in a specific industry. Each day, the average American spends the following amount of time on each social media platform: Facebook: 40 minutes.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Vidyard

JUNE 21, 2013

Yesterday Facebook announced that Instagram users could now record and share 15 second video clips over Instagram, complete with filters. This new functionality is a direct competition to Twitter’s own video network Vine.

Video Marketing 82

Video Marketing Brand Identity Branding Twitter 82

Vidyard

MARCH 23, 2021

Unlike traditional assets like blog posts, eBooks, and emails—which only tell you whether someone visited or opened something—videos produce intent data. Users of intermediate or advanced video analytics are much more likely to report their ROI from video is getting better. Source: 2020 Demand Metric State of Video Report.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

SEPTEMBER 17, 2015

In my last blog post , we took a look at how focus and carefully positioning your message and content to get to the point will allow you to reach your conversion goals. When sharing content on Facebook or Twitter, make sure you attach rich photos, video, and media when possible to better engage your audience. Continuous Improvement.

Landing Pages 95

Landing Pages Design Segmentation Social Media 95

Vidyard

FEBRUARY 6, 2014

For the past few days, “look back” videos have been a new recurring theme on my Facebook feed. To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. At least, everything Facebook knows about – which is a surprising amount. Don’t believe me?

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Vidyard

SEPTEMBER 9, 2016

While one overview video on your website home page or Facebook page (or both!) Blog in the Medium Your Audience Craves. So why not add more of the content they like to your blog to get them coming back for more? Video blogs don’t have to be Hollywood-style production value. Share the Details of What You Do.

Small Business Marketing 50

Small Business Marketing Examples Video Marketing Business 50

Vidyard

APRIL 24, 2015

Here comes Facebook. During its earnings call on Wednesday, Facebook revealed some incredible numbers on video content. Most notably, Facebook users now view more than four billion videos a day on the social network. Look out YouTube. Let that sink in for a moment. Here’s what I’m thinking: 1.

B2B Marketing 51

B2B Marketing Video Marketing B2B Youtube 51

Vidyard

FEBRUARY 12, 2015

Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels. LinkedIn Facebook and Twitter are great for getting noticed when people are engaging socially.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Vidyard

OCTOBER 27, 2019

Partner blogs. Social media: LinkedIn Facebook, Instagram, Twitter, and more. When it comes to popular video distribution channels online, you pretty much can’t go wrong with your website. But it’s far from your only choice. Popular places to use video include: Website. Landing pages. Sales assets. Press releases. Video advertising.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

FEBRUARY 1, 2017

Often when videos are created for your blog or even for communications with external partners or prospects, you don’t need a fancy video, but something simple that shows you as you. In these situations, whether it be on your blog or through email, we recommend using a screen share or webcam video.

Small Business Marketing 50

Small Business Marketing Budget Programs Video Marketing Tips 50

Vidyard

NOVEMBER 22, 2017

Over 85 percent of videos on Facebook are viewed without sound. Because most Facebook users are on mobile, most people on mobile are in public, and most people in public don’t want to bother others. Just consider the phenomenon of the silent mobile video.

Paid Search Agency 72

Paid Search Agency Video Marketing Customer Satisfaction Touchpoints 72

Vidyard

AUGUST 9, 2017

Facebook’s AI is smart enough to tag your friends in videos and marketing technology startups like Clarifai, Valossa, and IRIS.TV Facebook’s AI is smart enough to tag your friends in videos and marketing technology startups like Clarifai, Valossa, and IRIS.TV But curation by AI does.

Video Marketing 69

Video Marketing Peer-to-peer Viral Marketing Curation 69

Vidyard

MARCH 5, 2014

You’ll want to post on Facebook, Twitter, LinkedIn, and G+ but you’ll also want to consider a clever use of Instagram and Pinterest. By using strong quotations from the video you’re cleverly repurposing your content for not only a highly visual site like Pinterest, but also for use on your blog.

Distribution 58

Distribution Video Marketing Youtube Multi-Channel 58

Vidyard

JULY 30, 2018

You have Facebook, Slack, and maybe an extranet, but that’s about it online. In our community, we use Zoom to host a weekly hangout and host a Facebook Live show every other week, and every month I push out an email update with a rundown of activities over the last month.

Video Marketing 87

Video Marketing Communities Outreach Webinar Metrics 87

Vidyard

JANUARY 21, 2013

Our team will be rolling out some great new features in the coming months, so make sure you keep up to date with us via Twitter and Facebook. Looking for a blog on a particular topic? stephLgoodman Steph is the Marketing Manager here at Vidyard. She looks after Vidyard’s Marketing strategies, with a particular love for writing.

Eloqua 51

Eloqua Advertising Agencies Video Marketing Twitter 51

Vidyard

OCTOBER 27, 2019

When it comes to popular video distribution channels online, you pretty much can’t go wrong with your website. But it’s far from your only choice.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

OCTOBER 14, 2015

Well, here’s a blog post for you! Instead of issuing a press release or putting some official pictures on your blog, you can use UGC to create an experience between you and your audience. For example, Facebook users watch more than four billion videos a day. Add it to blog posts. What if that wasn’t necessarily true?

User-Generated Content 50

User-Generated Content Top of Funnel Generation Cost per Acquisition 50