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B2B Events in 2015 – Where to Go and How to Learn

ANNUITAS

I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. 1) If you go, be present. 3) Empathize and Imagine.

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10 Most Popular B2B Lead Blog Posts of 2016

markempa

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. How to Use Trigger Events for More and Better Leads.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

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Marketing Features in Salesforce.com Winter 10

Adobe Experience Cloud Blog

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. This is more relevant than ever since marketers may wish to use Salesforce.com to track events like seminars that may have a registration fee. Want to know more about this release and everything else Salesforce.com ?

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Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes. This latest vision was appealing enough to attract $54.7 businesses and their attributes.

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Eloqua Experience 2010

LeadSloth

The big news of this event is the launch of Eloqua 10. The bigger story at the event was the introduction of Revenue Performance Management. Eloqua has more information about this in a blog post. Eloqua recognizes this and has launched their Eloqua University (including Twitter handle @EloquaU ). Eloqua University.

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B2B Content Marketing: Will Video Kill eBooks?

markempa

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Gradually, the team began to see a decline in the percentage of people registering for webinars and a further decline in the percentage of people who attended the live event. appeared first on B2B Lead Blog.