KoMarketing Associates

NOVEMBER 12, 2019

SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven. And yet… it’s still a winnable game.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

SnapApp

DECEMBER 11, 2018

And those new year preparations hold a special place in the hearts of marketers, as we all magically transform into futurists, ready to unleash our yearly “marketing trends to watch for” blog posts on the internet. So, let’s get back to basics… Create Quality Content. Qualify Your Leads the Right Way.

Trends 102

Trends Top of Funnel Planning Lead Ranking 102

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #4: Email volume and list growth. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Tomorrow People

DECEMBER 11, 2018

Successful content marketers put their audience’s informational needs before their own desire to drive sales. This blog uses CMI data to show why that’s a sound strategy. Fortunately, new research from the Content Marketing Institute puts some hard numbers on how longer-term thinking leads to greater success overall.

Content Marketing 153

Content Marketing Lead Ranking Lead Scoring Content 153

KoMarketing Associates

NOVEMBER 1, 2018

Furthermore, what type of ROI are B2B marketers seeing from this tactic? To take a closer look at the report and its findings, we spoke to Lisa Murton Beets, Research Director at the Content Marketing Institute. I think a lot of marketers have gotten the message that it pays to be authentic. What are their wants and needs?

B2B Marketing 123

B2B Marketing Top of Funnel Content Marketing B2B 123

Adobe Experience Cloud Blog

MAY 24, 2019

In fact, 68% of marketers intend to increase their spend on social advertising in 2019, according to recent SocialMediaToday research. Historically the realm of B2C marketers, Facebook also provides plenty of opportunities for B2B marketers. Today, there’s another place your company can go to reach the masses.

Social Media 134

Social Media Advertisements Advertising Marketing Automation Services 134

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. Oh, and we also saw a notable shift in social content marketing. Oh, and we also saw a notable shift in social content marketing.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

ClickZ

JULY 23, 2020

From budget cuts to lay-offs, marketers are being pushed to take a long, hard look at their marketing stacks and increase performance. Marketing automation can take the guesswork out and help you make data-driven decisions amidst chaos. . 30-second summary: . Digital transformation is a must. The good news?

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

SmartBug Media

AUGUST 5, 2019

Content was updated August 5, 2019. For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. Email: Traffic from email marketing that has been properly tagged with an email parameter. Originally written on June 10, 2016. Traffic Sources. Direct Traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

SendX

MAY 24, 2019

Everyone does email marketing nowadays, but does it still have the capability to engage subscribers with so many newsletters arriving in everyone’s inboxes? Most people, 58% to be exact, check their emails before watching the news, using a search engine, or opening their social media accounts. Photo by Miguel Á.

Copywriting 151

Copywriting Tips Template Content 151

KoMarketing Associates

SEPTEMBER 10, 2019

Marketing for B2B ecommerce gets almost no attention. This shows up clearly in search query data, like in the chart from Google Trends below. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. It generates 239% as much revenue.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really? Image source: [link].

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

ClearVoice

JUNE 11, 2019

For some marketers who feel are defending their marketing efforts, ROI is just one letter short of a four-letter word. Executives want to know what the return on investment is for various marketing activities, but showing ROI isn’t as easy as they think, right? ' @chadbuleen | #ROI | #contentmarketing Click To Tweet.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Outbrain

MARCH 30, 2022

Driven by changing consumer behaviors during the pandemic, online shopping jumped in growth between 2019 and 2020. We’re here to help you, with some of our best insights about what you need to succeed in e-commerce marketing strategy moving forward. It’s the latest trend and it’s also called Live Commerce. Take a look!

Paid Search Agency 52

Paid Search Agency SMS Mobile Advertising Marketing & Strategy 52

Content Standard

JUNE 26, 2020

But now, mere months and a global pandemic later, live virtual events have become one of the most critical tools in a marketer’s arsenal. The content marketing webinar is beginning to receive significant chunks of budget once reserved for live events, such as trade shows and conferences.

Webinar Metrics 83

Webinar Metrics Content Marketing Planning Content 83

ClearVoice

FEBRUARY 21, 2019

Instead of Carrie questioning whether Mr. Big would finally come around and confess his love, in 2019, she’d be asked to pen a 2,000-word mega guide to dating unavailable men, highlighting three keywords throughout the text. Why’s this? Well, it reads more eloquently, while still serving its purpose. Why do companies want SEO help?

SEO 93

SEO Paid Search Agency Storytelling Keywords 93

Buffer

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. More emails are being sent and more blog posts are being published on a daily basis than ever before in history. Let’s dive in!

Social Media 110

Social Media Social Marketing Advertising Agencies Paid Search Agency 110

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists.

Segmentation 143

Segmentation Enterprise Management Tips Work Management 143

Ontraport

JUNE 7, 2020

The majority of marketing leads — 79%, in fact — never turn into sales. It’s tempting to place the blame on marketing for this. Additionally, 49% of marketers claim their sales teams aren’t working efficiently with their marketing teams. . Nurturing leads into customers is no joke.

Automation 111

Automation Top of Funnel Marketing AI Lead Ranking 111

ClearVoice

JANUARY 13, 2020

Although personalization has certainly proven to be a successful strategy, personalization is a little scary to everyday marketers. Does personalization really make content marketing better? Yes, personalization goes a lot further than simply using a contact’s or customer’s first name in an email. Voice search.

Marketing AI 69

Marketing AI Personalization Content Long Tail Marketing 69

EveryoneSocial

JUNE 20, 2019

To say this is a trend is missing the underlying forces driving this phenomenon: brands that don’t unconditionally and impartially educate (the public, prospects, existing clients or customers) are limiting themselves to the transactional extents of their marketed goods.

Education 105

Education Brand Identity Branding Content 105

Heinz Marketing

AUGUST 30, 2019

By Josh Baez , Engagement Manager at Heinz Marketing. The average consumer experiences tremendous marketing fatigue, and with the proliferation of available marketing channels, content formats, and competition, buyers are bombarded from every angle—and the experience isn’t always a positive one. Here’s what we found.

Research 81

Research Budget Programs Enterprise Management Marketing Budget 81

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. The reality is, your marketing department shouldn’t be expected to do it all. We all need help on occasion to make our content marketing plans achievable.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Vidyard

OCTOBER 27, 2019

Your video marketing strategy is every bit as important as execution. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Developing a video marketing strategy should begin with eight steps. Define Your Video Marketing Goals 2. Watch and Learn.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Outgrow

MAY 23, 2022

Welcome to the Marketer Of The Month blog! We recently interviewed Joe Pulizzi for our monthly podcast – ‘ Marketer of the Month ’! The evolution of content marketing since 2001 – building and monetizing an audience. About our guest: Joe Pulizzi is one of the world’s top content marketing authorities.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Velocity Partners

DECEMBER 10, 2018

In a world full of marketers addicted to quick wins, no-brainer hacks and next-big-things, he’s the oddball who pauses to consider what’s really going on here. I read a LOT of marketing and business books. And for every one I actually read, I skim another ten. Jay Acunzo is a rare beast. A really, really good book.

Practices 63

Practices Best Practices Marketing Proposals Trigger Marketing 63

Convert

NOVEMBER 17, 2021

It happened to Costco in 2019 on Thanksgiving and Walmart in 2018 on Black Friday. Unlike the holiday sales trend of 2020 where pandemic restrictions kept people indoors, more buyers will be returning to stores and malls this year. But that doesn’t matter to buyers. sales in November and December hit $188 billion. Here’s How.

Conversion 52

Conversion Tips CMS Development eCommerce 52

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. Keyword difficulty (and CPC) has skyrocketed in most verticals.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

CoSchedule

JANUARY 24, 2023

Tasked with writing a blog post and looking for a place to start? A lot of blog posts on the topic (pretty meta, I know) claim to be ultimate guides. I’ve been publishing blog posts for 15 years. ^^^ That’s all it takes. Download Your “Blog Templates Bundle" Now! Plus, join our email list to stay up to date.

Process 100

Process Wikipedia Paid Search Agency Lead Ranking 100

Heinz Marketing

JANUARY 27, 2020

By Matt Heinz, President of Heinz Marketing. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Our numbers continue to climb in listenership.

Top of Funnel 79

Top of Funnel B2B Sales Webinar Metrics Marketing Prospects 79

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing. Influencer Marketing Is Evolving.

Trends 363

Trends Content Marketing Work Management Planning 363

Magisto

DECEMBER 18, 2019

If you have a blog, or run a blog for your company, chances are at one time or another you have run out of ideas. Keeping up with a blog and posting content regularly is hard, but it is crucial nowadays to gain traction and visibility over a particular niche. Tell your story blog post ideas [1-8].

Work Management 52

Work Management Marketing Management Content Blogger 52

Referral Rock

OCTOBER 9, 2019

It’s easy to forget that refining older blog posts is just as important to staying on top of SEO. We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. 55 marketers shared their insights! 98% of the marketers we surveyed have an active blog.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Nothing says ‘yawn’ more than an interminable text-based email or 50 slide attachment. Attention and brand trust are two things that marketers always incorporate in their marketing plans – and video is an efficient way to that happen.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Vidyard

DECEMBER 17, 2020

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Email Statistics 2.9 Video Content Marketing Statistics 2.11 Video for Sales Statistics 1.1

Statistics 157

Statistics Video Marketing Planning Business 157

Albacross

APRIL 24, 2019

sending out a bunch of emails?. In this article, we’ll run you through exactly what lead generation entails, and outline some of the lead generation tactics you can implement in 2019 that will skyrocket your revenue. Their interest is expressed through sharing their contact information such as an email or a phone number.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1 Contents 1.

Sales Management 127

Sales Management Trends Video Marketing B2B 127