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Should I Host My Content on a Microsite, Subdomain, or Subfolder?

Content Standard

Microsite. A microsite is a domain that is separate from your brand’s website. There are several reasons to create one: Promotional campaign: Many brands use microsites as a way to promote an upcoming product release or event. This is the most recommended route to take for your brand’s blog.

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MDC DOT Provides Marketing Automation for Direct Salespeople

Customer Experience Matrix

I briefly mentioned MDC Dot in an earlier blog post about giving sales people access to marketing automation capabilities. MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return.

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Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

The point being made by the article’s author, Jill Stanek, was that Marketo’s acquisition enables that company to extend dynamic, personalized marketing conversations from their current domain (email campaigns) all the way to the Website. Fair enough. What doesn’t sound right to me, however, is that 71% figure. Virtually none.

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Client Spotlight: Launch Provides Channel Marketing Support & Strategy Advisement for Akamai

Launch Marketing

Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. Additionally, the creation of a digital marketing technology stack and adjoining processes ensured prompt delivery of these engaged contacts for immediate follow up. The Details.

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The Future of SEO: Five SEO Trends That Are Here to Stay

Convert

For SERP analysis, some industries are better than others when it comes to easily identifying things like blogs, major brands, and microsites appearing in the SERPs. It’s not always easy to identify these based on a random list of links that a tool spits out at you. But choosing a solid brand name is just the beginning.

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Only B2B - Untitled Article

Only B2B

20 Content Syndication Tools To Exponentially Increase Domain Authority. Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain. Taboola has their reach amounts to 300 billion recommendations on popular blogs and 550 million unique monthly users. ShareThis .

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. One of the common ways to look at this is subscribers to a blog or newsletter. Off domain, will allow you to establish that new mindshare but it comes with a cost.